Get your foot in the door with GOTV

  • Sep 09, 2014

If you’re finally ready to make the leap into the campaign world, the fall is a great time to start. Countless campaigns will be in need of volunteers ahead of November so it’s not too late to get some...

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IAPC co-founder remembered as trailblazing political consultant, journalist

  • Sep 04, 2014

The political consulting community is mourning Michel Bongrand, one of the co-founders of the International Association of Political Consultants (IAPC). Bongrand died in Paris on August 19. He was 92-...

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5 essential practices for reaching inboxes

  • Sep 04, 2014

Deliverability is the moving target of email marketing. When you hit send on your blast, a medley of factors influence whether that email lands in a recipient’s inbox, spam folder or cyber oblivion. The...

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Building an organic following on Twitter

  • Sep 02, 2014

In 1982, birds were the only creatures that were really expected to tweet. That was the last time New Jersey Republican Jeff Bell ran a race. The concept of a tweet has changed a bit since then. Twitter...

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5 ways the Army prepared me for political campaigning

  • Aug 29, 2014

Although my time as a soldier ended in 2008, I’ll always be grateful for the many life lessons I learned in the U.S. Army. It wasn’t easy, but neither was running for political office.   Running a good...

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Searching through the attack ads

  • Aug 12, 2014

Campaigns invest in digital marketing because it is the most targeted and measurable way to reach potential donors, volunteers, and most importantly—voters. Even in 2014, the share of a campaign’s advertising...

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Matt Mahan: 'Tech and politics definitely need each other'

  • Jul 22, 2014

Political technology start ups face hurdles ranging from reluctant investors to stiff-armed government regulation but there’s a growing demand for their services, experts say. “Tech and politics definitely...

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DNC chair pushes back on consultant spending report

  • Jul 16, 2014

Democratic National Committee Chairwoman Debbie Wasserman Schultz on Thursday pushed back on a recent report that flagged the DNC’s level of spending with minority-owned or operated political consulting...

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Why we need tech to empower our electorate

  • Jul 07, 2014

In November 2012, a record 18.2 million Californians were registered to vote. Last month, a little over 18 percent of them cast a ballot in the state’s primary election, making it among the worst ever...

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Audience Partners patents what it calls 'holy grail' of political advertising

  • Jul 01, 2014

Audience Partners has received a patent on its cookie-voter file matching technology. The patent, which the company filed for in August 2011, could have major financial implications for Audience Partners...

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