FEC Enforcement: A Primer

  • Mar 30, 2015

The dust has settled and another campaign is over. Or is it? If you were one of the unlucky ones who had an FEC complaint filed against you, it isn’t over yet.  Such complaints, often filed in the heat...

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How much do you know about your online ad views?

  • Mar 26, 2015

Let’s say you buy a 15-second pre-roll ad for a contrast spot that incorporates some of the best oppo the campaign’s research team dug up. It’s geo-targeted on YouTube and running on local news websites...

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Movers & Shakers: Laura Olin

  • Mar 20, 2015

Video is now the engine driving web traffic, says Democratic strategist Laura Olin of Precision Strategies. Campaigns need to get on board.   C&E: So video is what will drive page views going into...

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What down-ballot campaigns can learn from presidential advance

  • Mar 12, 2015

Presidential campaign advance is arguably the most fun you can have in politics. It’s constantly challenging, always different and the stakes couldn’t be higher. Without advance teams, presidential campaigns...

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Anatomy of an Upset

  • Mar 06, 2015

Democratic Governor Jerry Brown won reelection in the Golden State by nearly 20 points, but he lost his legislative supermajority when a $2.1 million independent expenditure helped carry Republican newcomer...

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Why local candidates shouldn't overlook national consultants

  • Feb 25, 2015

In pitch meetings with potential candidates, I often get told why they need a “local guy” to run their down-ballot races. It doesn’t usually foretell signing a new client. Still, that misconception couldn...

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How some of the industry's top firms created their brands

  • Feb 12, 2015

What do J.R.R. Tolkien, the Boston Red Sox, hamburgers and the Revolutionary War have in common? Not a punchline, believe it or not. In fact, they’ve all served to inspire the names painted onto the doors...

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Securing a newspaper endorsement

  • Feb 12, 2015

Whether you’re running a race for city council, state legislature, or a contested congressional seat, your campaign plan needs to include a detailed strategy for securing endorsements from newspaper editorial...

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Misreading the tea leaves

  • Jan 22, 2015

California’s 9th congressional district wasn’t on anyone’s radar last cycle—and for good reason. Outspent eight-to-one, no one gave former U.S. Marshall Tony Amador a chance of defeating four-term Rep....

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Koch brothers build a data empire

  • Jan 20, 2015

A powerful new grassroots-focused campaign apparatus complete with a sophisticated infrastructure for gathering and analyzing voter data is being built on the right. The fascinating part? This organization...

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