What down-ballot campaigns can learn from presidential advance

  • Mar 12, 2015

Presidential campaign advance is arguably the most fun you can have in politics. It’s constantly challenging, always different and the stakes couldn’t be higher. Without advance teams, presidential campaigns...

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Anatomy of an Upset

  • Mar 06, 2015

Democratic Governor Jerry Brown won reelection in the Golden State by nearly 20 points, but he lost his legislative supermajority when a $2.1 million independent expenditure helped carry Republican newcomer...

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Why local candidates shouldn't overlook national consultants

  • Feb 25, 2015

In pitch meetings with potential candidates, I often get told why they need a “local guy” to run their down-ballot races. It doesn’t usually foretell signing a new client. Still, that misconception couldn...

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How some of the industry's top firms created their brands

  • Feb 12, 2015

What do J.R.R. Tolkien, the Boston Red Sox, hamburgers and the Revolutionary War have in common? Not a punchline, believe it or not. In fact, they’ve all served to inspire the names painted onto the doors...

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Securing a newspaper endorsement

  • Feb 12, 2015

Whether you’re running a race for city council, state legislature, or a contested congressional seat, your campaign plan needs to include a detailed strategy for securing endorsements from newspaper editorial...

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Misreading the tea leaves

  • Jan 22, 2015

California’s 9th congressional district wasn’t on anyone’s radar last cycle—and for good reason. Outspent eight-to-one, no one gave former U.S. Marshall Tony Amador a chance of defeating four-term Rep....

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Koch brothers build a data empire

  • Jan 20, 2015

A powerful new grassroots-focused campaign apparatus complete with a sophisticated infrastructure for gathering and analyzing voter data is being built on the right. The fascinating part? This organization...

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The psychology behind motivating turnout

  • Jan 15, 2015

In the 2014 midterms, Democrats invested millions in a high tech, big data field operation that produced historically low turnout nearly everywhere it was deployed. In a consulting world driven by sober...

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2015 Reed Award Finalists

  • Jan 02, 2015

Congratulations to this year's Reed Awards finalists! The final winners will be announced at The Reed Awards & Conference in Las Vegas on January 22-23rd. Book your tickets to join us here.  Award categories...

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The pitfalls of launching your campaign's website

  • Dec 11, 2014

So your campaign has launched successfully. Now it’s time to build a full website to get your message across, sign up supporters, gather online donations, recruit volunteers and more. How do you get a...

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