5 Digital Mistakes to Avoid

  • Sep 15, 2014

New media has traditionally described every facet of a campaign the grizzled consultants didn’t understand, often ignored, and then farmed out to the youngest person on staff. But in the past two election...

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Campaign Doc: Don't let stock footage sink your ad

  • Aug 27, 2014

Q: Is it permissible to use stock footage in our TV ads?  It would save us a lot of money. A: It’s certainly permissible, and it’s often advisable and cost-efficient.  But it’s not something to do consistently...

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The Art of Pre-Campaign Positioning

  • Aug 27, 2014

Politics is defined by some as the art of controlling your environment—something all too many hopefuls fail to actually achieve when paving the way for a campaign.  There are likely hundreds (if not...

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Shop Talk: Who says compliance is boring?

  • Aug 20, 2014

This issue's Shoptalkers: Bradley Crate, founder of Red Curve Solutions; Rachael Rice, founder of Rice Consulting; Ginny Badanes, political director at CMDI; and Erinn Larkin, compliance director at CFO...

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The power of neuromarketing

  • Aug 18, 2014

Neuromarketing sounds big, bad and evil, but it’s really quite simple. Perhaps it’s best described as marketing to our subconscious. Bud Light uses humor. That’s neuromarketing. Chevy trucks use visualization...

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New Firm Focus: Echelon Insights

  • Aug 18, 2014

Eric Cantor’s loss may be Patrick Ruffini and Kristen Soltis Anderson’s gain. The young digital strategist and pollster launched Echelon Insights in the wake of the former House majority leader’s primary...

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The political startup's rocky road

  • Aug 17, 2014

People think launching a campaign startup in Washington, D.C. is easy. It’s where the money is, after all. And most national spending decisions are made in buildings along K Street or around the U.S....

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Movers & Shakers: Martha McKenna

  • Aug 14, 2014

Martha McKenna is a partner at the Democratic media firm McKenna Pihlaja. C&E: What if we told you that campaign ads are boring and fewer people are paying attention to them? We hear that a lot.McKenna...

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Is Twitter ruining young press operatives?

  • Aug 11, 2014

Inside a campaign war room on a recent primary election night a young press operative announced in a town crier’s voice: “This is blowing up on Twitter right now.” I actually wasn’t really there, but I’m...

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Getting campaigns to pay up before it's too late

  • Aug 10, 2014

Whether your campaign wins or loses, the game is far from over after election night. Campaign consultants and vendors have plenty of loose strings to tie up before calling it a day, and it’s not always...

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