Training vets for the campaign trail

  • Oct 06, 2014

Public confidence in Congress is at historic lows. Gallup’s most recent tracking numbers show only 7 percent of Americans place either “a great deal” or “quite a lot” of confidence in Congress, and we think...

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Sending the right turnout message

  • Sep 29, 2014

In 2000, when I managed my first post-college political campaign, conventional wisdom had it that GOTV was the exclusive domain of the field staff, and that the concept applied strictly to the first Tuesday...

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Making it through an FEC Audit

  • Sep 18, 2014

In a recent issue of Campaigns & Elections, I offered a list of ways to avoid reporting trouble with the Federal Election Commission. Unfortunately, mistakes do happen, and enough mistakes could land your...

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5 Digital Mistakes to Avoid

  • Sep 15, 2014

New media has traditionally described every facet of a campaign the grizzled consultants didn’t understand, often ignored, and then farmed out to the youngest person on staff. But in the past two election...

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Campaign Doc: Don't let stock footage sink your ad

  • Aug 27, 2014

Q: Is it permissible to use stock footage in our TV ads?  It would save us a lot of money. A: It’s certainly permissible, and it’s often advisable and cost-efficient.  But it’s not something to do consistently...

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The Art of Pre-Campaign Positioning

  • Aug 27, 2014

Politics is defined by some as the art of controlling your environment—something all too many hopefuls fail to actually achieve when paving the way for a campaign.  There are likely hundreds (if not...

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Shop Talk: Who says compliance is boring?

  • Aug 20, 2014

This issue's Shoptalkers: Bradley Crate, founder of Red Curve Solutions; Rachael Rice, founder of Rice Consulting; Ginny Badanes, political director at CMDI; and Erinn Larkin, compliance director at CFO...

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The power of neuromarketing

  • Aug 18, 2014

Neuromarketing sounds big, bad and evil, but it’s really quite simple. Perhaps it’s best described as marketing to our subconscious. Bud Light uses humor. That’s neuromarketing. Chevy trucks use visualization...

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New Firm Focus: Echelon Insights

  • Aug 18, 2014

Eric Cantor’s loss may be Patrick Ruffini and Kristen Soltis Anderson’s gain. The young digital strategist and pollster launched Echelon Insights in the wake of the former House majority leader’s primary...

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The political startup's rocky road

  • Aug 17, 2014

People think launching a campaign startup in Washington, D.C. is easy. It’s where the money is, after all. And most national spending decisions are made in buildings along K Street or around the U.S....

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