The psychology behind motivating turnout

  • Jan 15, 2015

In the 2014 midterms, Democrats invested millions in a high tech, big data field operation that produced historically low turnout nearly everywhere it was deployed. In a consulting world driven by sober...

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2015 Reed Award Finalists

  • Jan 02, 2015

Congratulations to this year's Reed Awards finalists! The final winners will be announced at The Reed Awards & Conference in Las Vegas on January 22-23rd. Book your tickets to join us here.  Award categories...

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The pitfalls of launching your campaign's website

  • Dec 11, 2014

So your campaign has launched successfully. Now it’s time to build a full website to get your message across, sign up supporters, gather online donations, recruit volunteers and more. How do you get a...

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Why I can't stand yard signs

  • Dec 04, 2014

In the weeks leading up to Election Day many local newspapers report on the colorful yard signs that dot their locale’s lawns, boulevards, and shop windows. Inevitably these pieces will include the...

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In 2014, Democrats found out victory has many colors

  • Dec 01, 2014

Democrats need candidates and consultants who know how to navigate the racially charged minefield that is the United States political landscape. If they demonstrate this cultural competence, they can...

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Meet the new super donors

  • Nov 24, 2014

Larry O’Brien had a formal response drawn up for when the fundraisers came calling. First, it was a fax, then it was an email, but it always said the same thing: No.  See, O’Brien is a major donor that...

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Jump start your 2016 job search

  • Nov 19, 2014

Dust from the midterm donnybrook is settling, but the campaign world is already moving on. The dawn of a campaign cycle with an open race for the White House means lots of well-funded and well-staffed...

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2014's two key digital technologies

  • Nov 18, 2014

The identity of the two key digital technologies in the 2014 election cycle is clear: email fundraising and data-driven grassroots outreach. Let’s start with the fundraising. If it weren’t for online...

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A post-election checklist for consultants and staffers

  • Nov 12, 2014

The end of an election cycle can feel anti-climactic. For those of us who have been on campaigns for a long time, it’s as if the hourglass has simply run out. We know it’ll only be so long before it flips...

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Begging for Dollars

  • Nov 10, 2014

This cycle will be remembered as the year that email fundraising got weird. Senators “begged” and “pleaded” for money. The Democratic Congressional Campaign Committee (DCCC) sent multiple, manic emails a day telling...

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