The Influencers 50

  • Oct 23, 2014

The digital innovation we’ve seen in the campaign world over the past two presidential election cycles has altered the industry’s business model in a way that will shape campaigns and political outcomes...

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How phones are still convincing you to vote

  • Oct 21, 2014

Driving the use of technology and data down the ballot is one of the hallmarks of the 2014 election cycle, and political phones are no exception. While digital has an easier time garnering headlines,...

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Campaigns look to more cost-effective direct mail options

  • Oct 20, 2014

More than $150 million. That’s how much campaigns, party committees and outside groups spent on political direct mail in the 2014 cycle—just through the end of August—according to a recent analysis by Politico...

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Waking the sleeping Hispanic giant

  • Oct 21, 2014

Fifteen years ago, I drove a crew of college students from Fresno north through California’s Central Valley to Dos Palos, a sleepy farming town surrounded by cattle pastures and almond groves. Our goal...

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Digital consultants: Online ad scarcity a myth

  • Oct 17, 2014

The scarcity of online ad inventory has been greatly exaggerated. That’s what several digital media strategists told C&E in the wake of a New York Times report that prompted a flurry of interest in the...

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