Midterm polling failures call for a rethink

  • Nov 18, 2014

When polling failed to predict former House Majority Leader Eric Cantor’s primary loss in June, you could chalk it up to the fact that the race was only polled twice publicly, with the last survey done...

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2014's two key digital technologies

  • Nov 18, 2014

The identity of the two key digital technologies in the 2014 election cycle is clear: email fundraising and data-driven grassroots outreach. Let’s start with the fundraising. If it weren’t for online...

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Reaching Cord-cutting voters

  • Nov 14, 2014

It’s not uncommon for today’s voters to have no landline phone, live in apartment buildings that can’t be canvassed, and rarely see television ads given that many don’t subscribe to cable. These are exactly...

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A post-election checklist for consultants and staffers

  • Nov 12, 2014

The end of an election cycle can feel anti-climactic. For those of us who have been on campaigns for a long time, it’s as if the hourglass has simply run out. We know it’ll only be so long before it flips...

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Viewability is the 2014 buzzword, but placement is still key

  • Nov 11, 2014

This year’s campaigns up and down the ballot adopted the best-of-the-best digital media tactics that emerged from the last presidential race. Some campaigns, however, did more. They used integration...

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