Shop Talk: Mail and broadcast still pack a punch

  • Feb 19, 2015

This issue's Shoptalkers: Fred Davis, CEO of Strategic Perception; Eric Hogensen, president of HSG Campaigns; Douglas Herman, partner at The Strategy Group; and Vince Monaco, owner of the Monaco Group....

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GOP consultant admits to illegal coordination

  • Feb 12, 2015

A Republican consultant has pleaded guilty to illegally coordinating ad spending between a super PAC and a congressional campaign committee. While it’s the first U.S. criminal prosecution based on this...

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How some of the industry's top firms created their brands

  • Feb 12, 2015

What do J.R.R. Tolkien, the Boston Red Sox, hamburgers and the Revolutionary War have in common? Not a punchline, believe it or not. In fact, they’ve all served to inspire the names painted onto the doors...

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Securing a newspaper endorsement

  • Feb 12, 2015

Whether you’re running a race for city council, state legislature, or a contested congressional seat, your campaign plan needs to include a detailed strategy for securing endorsements from newspaper editorial...

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Getting voters to the polls with social pressure

  • Feb 12, 2015

If you type “Marty Stone” into Google you’ll find at the top of the search results, much to my chagrin, professional bass fisherman Marty Stone. I always say, if you can’t beat ‘em, join ‘em. So recently we...

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