Inside Trump's Poll Numbers

  • Aug 24, 2015

With the Iowa caucuses less than six months away, Donald Trump has taken a runaway lead among the GOP candidates. While Trump has a commanding position in poll after poll, some news outlets are doing...

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Navigating the New TCPA Restrictions

  • Aug 21, 2015

Consultants are scrambling for legal cover following the FCC’s release of new rules governing polling. Two industry trade groups recently joined the court battle against the commission’s July 10 Declaratory...

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A New Tool In the Fight for Domain Supremacy

  • Aug 20, 2015

The power of Internet search results can, in some cases, tilt voters’ sentiment in favor of a candidate. That’s according to a recent study which found that 20 percent of undecided voters were more likely...

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Report: Digital To Top $1 Billion As Ad Spending Surges In ’16

  • Aug 18, 2015

The 2016 presidential election will see a 20 percent increase in ad spending with digital breaking $1 billion for the first time, according to a report by Borrell Associates, a firm that tracks ad spending...

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The Psychology of Yard Signs

  • Aug 18, 2015

Yard signs are the bane of most consultants and campaign staffers, but they don’t have to be if you approach them with the right attitude. If you’re asking whether or not they win votes and benefit the...

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