What 2016 hopefuls can teach your campaign about mobile

  • Jul 21, 2015

Some have already dubbed this cycle the mobile election on account of the influence smartphones will have over campaign strategy. But which 2016 campaigns are using mobile well in the early stages of...

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The Case for Beating Ad Fraud With Programmatic

  • Jul 20, 2015

Ad buying was once relatively linear. Advertisers bought the ad space from the publisher, the ad was placed, and then the results were verified by a neutral third-party such as Nielsen. The viewer...

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Pollsters: GOP has mountain to climb with Latinos

  • Jul 17, 2015

Many analysts believe that winning 40 percent of the national Latino vote will be sufficient for a Republican to carry the presidency in 2016. In fact, that’s as farcical as Donald Trump making it to the...

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Why the first weeks can make or break your campaign

  • Jul 15, 2015

Here’s a tale of two campaign launches. One is the story of a frenetic, dysfunctional organization with no chain of command. There are multiple decision makers that act in conflicting ways and there’s no...

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What political campaigns can learn from Army Rangers

  • Jun 30, 2015

Ever been in a 23-hour firefight with the Taliban? If you have, you know they suck. My unit and I managed to get through one of those on Election Day in Afghanistan—September 18, 2010. Our job was to...

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