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Advances in the Theory of Campaign Message Testing

  • Apr 28, 2016

Message discipline is a common characteristic of winning candidates, especially in races that fall below the top of the ticket. A voter chooses a candidate because that candidate gives him or her a reason...

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The Strange Transition From Consultant to Client

  • Apr 25, 2016

Having their name engraved on a firm’s shingle is a career pinnacle that many consultants dream about. So once achieved, why leave? Especially if you’re leaving to take a job with a boss and HR manager to...

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Reaching Millennials Through Pop Culture

  • Apr 22, 2016

It used to be easier to categorize most demographics because they all pretty much towed the line behind whatever church, school, corporation or government told them. There were three main TV channels...

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Could Facebook Be Your Next Pollster?

  • Apr 20, 2016

Social media has opened up new avenues for campaigns to learn about their voters. Facebook’s polling feature, which is free at the basic level, is one of those tools. It gives campaigns and advocacy groups the...

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Hackers Update the Tactics of Nixon's 'Plumbers'

  • Apr 19, 2016

In the field of epidemiology, public health professionals encounter viruses that mutate to become stronger and more aggressive than their original strains. In the campaign field, we are seeing the same...

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