How to grow your email list off-cycle

  • Mar 23, 2015

The off-year isn’t an easy time to build an email list. It’s when your campaign has little-to-no budget and most people aren’t yet paying attention to your candidate. Your list is important because it...

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Movers & Shakers: Laura Olin

  • Mar 20, 2015

Video is now the engine driving web traffic, says Democratic strategist Laura Olin of Precision Strategies. Campaigns need to get on board.   C&E: So video is what will drive page views going into...

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Liz Mair and the digital dilemma facing consultants

  • Mar 18, 2015

Consultants, particularly digital experts, need to be active on social media. If they’re not using it aggressively, they’re mocked. Stuart Stevens was routinely criticized for not tweeting during the...

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6 tips for running a top-notch constituent service office

  • Mar 18, 2015

It may be considered an off-year for most political observers, but in reality 2015 is a huge year for local elections across the country. Some 24 states are holding municipal elections this November and...

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The 5 Traits of Winning Grassroots campaigns

  • Feb 25, 2015

Not sure if your grassroots program is actually worth the money and time? Then you might not be approaching your effort the right way. Winning campaigns boil their approach down to five key practices:...

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