IAPC co-founder remembered as trailblazing political consultant, journalist

  • Sep 04, 2014

The political consulting community is mourning Michel Bongrand, one of the co-founders of the International Association of Political Consultants (IAPC). Bongrand died in Paris on August 19. He was 92-...

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5 ways the Army prepared me for political campaigning

  • Aug 29, 2014

Although my time as a soldier ended in 2008, I’ll always be grateful for the many life lessons I learned in the U.S. Army. It wasn’t easy, but neither was running for political office.   Running a good...

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Campaign Doc: Don't let stock footage sink your ad

  • Aug 27, 2014

Q: Is it permissible to use stock footage in our TV ads?  It would save us a lot of money. A: It’s certainly permissible, and it’s often advisable and cost-efficient.  But it’s not something to do consistently...

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The Art of Pre-Campaign Positioning

  • Aug 27, 2014

Politics is defined by some as the art of controlling your environment—something all too many hopefuls fail to actually achieve when paving the way for a campaign.  There are likely hundreds (if not...

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Shop Talk: Who says compliance is boring?

  • Aug 20, 2014

This issue's Shoptalkers: Bradley Crate, founder of Red Curve Solutions; Rachael Rice, founder of Rice Consulting; Ginny Badanes, political director at CMDI; and Erinn Larkin, compliance director at CFO...

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The power of neuromarketing

  • Aug 18, 2014

Neuromarketing sounds big, bad and evil, but it’s really quite simple. Perhaps it’s best described as marketing to our subconscious. Bud Light uses humor. That’s neuromarketing. Chevy trucks use visualization...

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New Firm Focus: Echelon Insights

  • Aug 18, 2014

Eric Cantor’s loss may be Patrick Ruffini and Kristen Soltis Anderson’s gain. The young digital strategist and pollster launched Echelon Insights in the wake of the former House majority leader’s primary...

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The political startup's rocky road

  • Aug 17, 2014

People think launching a campaign startup in Washington, D.C. is easy. It’s where the money is, after all. And most national spending decisions are made in buildings along K Street or around the U.S....

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Movers & Shakers: Martha McKenna

  • Aug 14, 2014

Martha McKenna is a partner at the Democratic media firm McKenna Pihlaja. C&E: What if we told you that campaign ads are boring and fewer people are paying attention to them? We hear that a lot.McKenna...

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Searching through the attack ads

  • Aug 12, 2014

Campaigns invest in digital marketing because it is the most targeted and measurable way to reach potential donors, volunteers, and most importantly—voters. Even in 2014, the share of a campaign’s advertising...

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