Get your foot in the door with GOTV

  • Sep 09, 2014

If you’re finally ready to make the leap into the campaign world, the fall is a great time to start. Countless campaigns will be in need of volunteers ahead of November so it’s not too late to get some...

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IAPC co-founder remembered as trailblazing political consultant, journalist

  • Sep 04, 2014

The political consulting community is mourning Michel Bongrand, one of the co-founders of the International Association of Political Consultants (IAPC). Bongrand died in Paris on August 19. He was 92-...

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5 essential practices for reaching inboxes

  • Sep 04, 2014

Deliverability is the moving target of email marketing. When you hit send on your blast, a medley of factors influence whether that email lands in a recipient’s inbox, spam folder or cyber oblivion. The...

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Building an organic following on Twitter

  • Sep 02, 2014

In 1982, birds were the only creatures that were really expected to tweet. That was the last time New Jersey Republican Jeff Bell ran a race. The concept of a tweet has changed a bit since then. Twitter...

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5 ways the Army prepared me for political campaigning

  • Aug 29, 2014

Although my time as a soldier ended in 2008, I’ll always be grateful for the many life lessons I learned in the U.S. Army. It wasn’t easy, but neither was running for political office.   Running a good...

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Campaign Doc: Don't let stock footage sink your ad

  • Aug 27, 2014

Q: Is it permissible to use stock footage in our TV ads?  It would save us a lot of money. A: It’s certainly permissible, and it’s often advisable and cost-efficient.  But it’s not something to do consistently...

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The Art of Pre-Campaign Positioning

  • Aug 27, 2014

Politics is defined by some as the art of controlling your environment—something all too many hopefuls fail to actually achieve when paving the way for a campaign.  There are likely hundreds (if not...

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Shop Talk: Who says compliance is boring?

  • Aug 20, 2014

This issue's Shoptalkers: Bradley Crate, founder of Red Curve Solutions; Rachael Rice, founder of Rice Consulting; Ginny Badanes, political director at CMDI; and Erinn Larkin, compliance director at CFO...

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The power of neuromarketing

  • Aug 18, 2014

Neuromarketing sounds big, bad and evil, but it’s really quite simple. Perhaps it’s best described as marketing to our subconscious. Bud Light uses humor. That’s neuromarketing. Chevy trucks use visualization...

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New Firm Focus: Echelon Insights

  • Aug 18, 2014

Eric Cantor’s loss may be Patrick Ruffini and Kristen Soltis Anderson’s gain. The young digital strategist and pollster launched Echelon Insights in the wake of the former House majority leader’s primary...

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