Is It Time to Rethink Your Voter Universe?
Targeting only high-propensity voters, whether based on gut instinct or data modeling, is perpetuating low voter turnout—particularly down ballot.
That’s according to a digital practitioner who has championed voter turnout for nearly 15 years.
Single-digit turnouts are increasingly common in local elections in major U.S. cities, including Dallas. New York and Los Angeles, meanwhile, tallied only around 20 percent turnout ...
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