How to leverage the latest ad technology to reach voters in 2022.
Reaching voters today looks a lot different than it used to. Voters across all generations are consuming video content through streaming services like never before. With this comes the decline in time spent watching linear tv and engaging on social media, two primary channels used to reach voters in previous elections. In 2022, political advertisers need to evolve their digital strategy to be effective in today’s landscape; they need a strategy that leverages innovative built-for-political tools on a programmatic platform with access to the most voter targeted inventory.
Xandr’s leading political platform is built to meet the needs of today’s political buyers. Invest DSP’s features and supply advantage empowers buyers to flawlessly execute campaigns that reach voters where they are, on every channel, across all 50 states. Our guide highlights how easy reaching voters on the biggest screen in the house and across all their devices can be with Xandr’s Invest DSP. Connect with Xandr’s team of political experts.
