Congratulations to the 2015 Reed Award Winners!
2015 Reed Awards Winners Gallery
Best Automated Phone Call for County, Local, Mayoral, or Judicial Candidate
Eleven Year Old Gets Out the Vote
HighGround, Inc.
Best Automated Phone Call for Independent Expenditure, Ballot Initiative, or Issue Advocacy/Public Affairs Campaign
Arizonans Can Make a Difference – Superhero Call
HighGround, Inc.
Best Automated Phone Call for State Legislative Candidate
Kayla Kessinger for State Representative
The Strategy Group Company
Best Automated Phone Call for Statewide or Federal Candidate
Going the Extra Mile (or Six)
Stones’ Phones/New Mexico Democratic Party
Best Comparative Mail Piece
Five Time Loser – MacArthur for Congress
Chris Russell Consulting LLC
Best Mail Piece for a Bare-Knuckled Street Fight Victory
Grimes Fraud Alert
The Lukens Company
Best Mail Piece for Ballot Initiative
Tale of Tax Hikes
Axiom Strategies
Best Mail Piece for County, Local, or Judicial Candidate
Block by Block
The Beytin Agency
Best Mail Piece for Democratic Congressional Candidate
Eat Last
The Dover Group
Best Mail Piece for Democratic Mayoral Candidate
“Investing in Children”
Gold Communications
Best Mail Piece for Democratic State Legislative Candidate
Bill’s Seafood
The Beytin Agency
Best Mail Piece for Democratic Statewide Candidate
Children’s Advocacy
Kennedy Communications, Inc.
Best Mail Piece for Independent Expenditure Campaign – Congressional
Water
Solidarity Strategies
Best Mail Piece for Independent Expenditure Campaign – Local, County, or Municipal
Don’t Drink Toilet Water
Barry Wyatt Associates
Best Mail Piece for Independent Expenditure Campaign – Mayoral
Baraka Car
Kennedy Communications, Inc.
Best Mail Piece for Independent Expenditure Campaign – Statewide
My Son Was Shot
Anvil Strategies
Best Mail Piece for Public Affairs/Issue Advocacy Campaign – Organization
Dominion Cove Point
Davies Public Affairs
Best Mail Piece for Public Affairs/Issue Advocacy Campaign – Statewide or Local
West Virginia: Rankings
Red Maverick Media
Best Mail Piece for Republican Congressional Candidate
Celebrate – MacArthur for Congress
Chris Russell Consulting LLC
Best Mail Piece for Republican Mayoral Candidate
Yenni Progress
Buisson Creative
Best Mail Piece for Republican State Legislative Candidate
Dear Carrier
Murphy Nasica & Associates
Best Mail Piece for Republican Statewide Candidate
Grimes Fraud Alert
The Lukens Company
Best Mail Piece that Never Saw the Light of Day
Beaches
The Chadderdon Group
Best Spanish Language Comparative Mail Piece
Elorza/Cianci
Solidarity Strategies
Best Spanish Language Direct Mail Piece
Salario Digno
The Strategy Group
Best Villain
Greater Wisconsin Political Fund: Partyline Marklein
The Campaign Workshop
Toughest Direct Mail Piece
Fraud Alerts
The Lukens Company
Best Canvassing Program for County, Local, Mayoral, and Judicial Up to GOTV
Refuting Attacks: Door-to-Door Style
Stampede Consulting
Best Canvassing Program for Independent Expenditure, Ballot Initiative, or Public Affairs/Issue Advocacy Campaign
“Walking in the Snow. Chased by Moose.”
Stampede Consulting
Best Canvassing Program for State Legislative Candidate Up to GOTV
Cindy Burkett for State Representative Grassroots
Murphy Nasica & Associates
Best Collateral Item or Sign
Come at Me Bro
The Lukens Company
Best Door Hanger
Do Not Disturb!
The Balduzzi Group
Best GOTV Plan and Execution
Fort Bend County GOP GOTV
Murphy Nasica & Associates
Best Lit Piece
Yes on 480 Newspaper
HighGround, Inc.
Best Logo & Branding
WA Democrats
NGP VAN
Best Use of Paid Field Program
How to Win Close Elections Every Time
Stampede Consulting
Best Yard Sign
ObamaCasey – Congressman Alex Mooney
Cold Spark Media
Most Original or Innovative Collateral Item
Guardians of the Gridlock
Extra Sauce
Pledge Card – PA GOP
Cold Spark Media
Best International Campaign
Du Eller Aldrig (You or Never)
Reform Act
Varela for President Campaign (Panama, May 2014)
Public Opinion Strategies/SR Strategic Communications/The Trailblazer Group
Best International TV Advertisement
Alliance Party of Northern Ireland
Pale Blue Dot
Best International Web Video
För Gustaf (For Gustaf)
Reform Act
Best International Website
AFairDeal.ca
British Columbia Teachers’ Federation
Best Mail Piece for International Campaign
Fabio Gondim – Federal Deputy 1313
Exata Inteligencia
Best Live Phone Call for County, Local, Mayoral, or Judicial Candidate
Baby Got Back
Control Point Group
Best Live Phone Call for Independent Expenditure, Ballot Initiative, Issue Advocacy/Public Affairs Campaign
GOTV 2.0: Convincing Yourself To Vote
Stones’ Phones
Best Live Phone Call for State Legislative Candidate
Issue Persuasion ID
Winning Connections/Phones
Best Live Phone Call for Statewide or Federal Candidate
A Shot of JD
Control Point Group
Best Spanish Language Live Phone Call
CO Progressive Action Persuasion ID
Winning Connections/Phones
Best Newspaper Ad for Ballot Initiative
High Noon in Graham Texas
Texas Petition Strategies
Best Newspaper Ad for Congressional Candidate
Sean Duffy for Congress – Protecting Our Families
The Strategy Group Company
Best Newspaper Ad for County, Local, Mayoral, or Judicial Candidate
Mike Blakely for Limestone County, Alabama Sheriff
Red Brick Strategies, LLC
A Big League City
AH Strategies & Majority Designs
Best Newspaper Ad for Public Affairs or Issue Advocacy Campaign
American Cancer Society Cancer Action Network: MN Don’t Let Her
The Campaign Workshop
Highmark – Milk
BrabenderCox
Best Newspaper Ad for State Legislative
Hands
Pamela M. Van Horn, LLC
Toughest Newspaper Ad
Too Much Begich
Hackney & Hackney, Inc.
Best Microsite
NY-19 Makes the Call – Chris Gibson for Congress
CRAFT | Media/Digital
Best Online Ad for Independent Expenditure, Public Affairs, or Ballot Initiative Campaign
“Kochville” Web Ad Series
American Bridge 21st Century
Best Online Advertisement for Statewide or Congressional Candidate
Joni Ernst for Senate
Targeted Victory
Best Online Fundraising Tool
Multi-Channel Marketing Using Facebook Amplification Ads
Trilogy Interactive
Best Online Targeting
Tom Wolf for Governor Independent Expenditure Campaign
Blueprint Interactive (on behalf of Planned Parenthood)
Best Spanish Language Online Advertisement
Engaging the Hispanic Community – FL’s Carbon Emissions Campaign
New Blue Interactive, LLC
Ready for Hillary Spanish Language Advertisement
Rising Tide Interactive
Best Spanish Language Online Targeting
Rick Scott for Florida Spanish Language Targeting
OnMessage/National Media
Best Spanish Language Social Media Targeting
John Cornyn – Web Video to Spanish-Speaking Voters
Upstream Communications
Best Spanish Language Web Video
CRNC – The Candidate Spanish
The Strategy Group Company
Best Spanish Language Website
Oye Mi Voz
PowerThru Consulting
Best Use of Application Software for a Mobile Device
Raise The Money Platform
Raise The Money
Best Use of Email or Viral Marketing
Ready for Hillary Email/Viral Marketing
Rising Tide Interactive
Best Use of Mobile Technology
Mobile Tech Comes to Rescue the Sharing Economy
Phone2Action
Best Use of New Technology
L2 VoterMapping
Extra Sauce
RNC National Voter Scoring Project
TargetPoint Consulting
DemocraticAds.com
DSPolitical
Best Use of Social Media Targeting
Mitch McConnell
Harris Media LLC
Best Use of Social Networking Technology
Joni Ernst: Best Use Of Social Networking Technology
Targeted Victory
Best Web Video for Ballot Initiative
Texas Infrastructure Now- Ray Benson Video
Upstream Communications
Best Web Video for Congressional Candidate
Congressman Mike Honda – Triumph
Adelstein | Liston
Best Web Video for County, Local, or Judicial Candidate
Mark Yarbrough for Limestone County, Alabama Commission Chair
Red Brick Strategies, LLC
Best Web Video for Independent Expenditure
American Crossroads: Landrieu for Washington
Richard Sales Media
Citizens for Strong NH – Jack in the Box
BrabenderCox
Best Web Video for Mayoral Candidate
David Catania for Mayor – Don’t Be a Puppet
Revolution Messaging
Best Web Video for Public Affairs or Issue Advocacy Campaign
The Villages
Davies Public Affairs with Verité Studios
Best Web Video for State Legislative Candidate
George Amedore – Announcement
BrabenderCox
Foundations
Mowery Consulting Group
Best Web Video for Statewide Candidate
Tom Cotton – Dardanelle Boys Always Come Home
OnMessage Inc.
Best Website for Ballot Initiative
No on 46 – Responsive Website with Social Action Center
Talbot Digital
Best Website for Congressional Candidate
Debbie Dingell for Congress
PowerThru Consulting
Best Website for County, Local, or Judicial Candidate
Justice Jeff Brown Website
Upstream Communications
Best Website for Independent Expenditure
Stop Measure Q
PowerThru Consulting
Best Website for Issue Advocacy or Public Affairs Campaign
Real Koch Facts Website
American Bridge 21st Century
Best Website for State Legislative Candidate
Keep It Red
Upstream Communications
Best Website for Statewide Candidate
Jeanne Shaheen for U.S. Senate
Wide Eye Creative
Best Radio Ad For County, Local, or Judicial Candidate
Unpull A Trigger
The Balduzzi Group
Best Radio Ad For Federal or Statewide Candidate
Jack Kingston for US Senate – Call Me Maybe
The Strategy Group Company
Best Radio Ad For Independent Expenditure, Ballot Initiative, or Public Affairs/Issue Advocacy Campaign
Crime Victims’ Bill of Rights – Immeasurable Loss
The Strategy Group Company
Best Radio Ad for Mayoral Candidate
Bagneris “Give Us the Vote”
Buisson Creative
Best Radio Ad For State Legislative Candidate
Do You Know Lynn Gattis?
Hackney & Hackney, Inc.
Best Spanish Language Radio Ad for Federal or Statewide Candidate
¡GOL!
Ana Carbonell, The Factor, Inc.
Best Spanish Language Radio Ad
Allan Fung for RI Governor – American Dream – Spanish
The Strategy Group Company
Best Use of Voice Over Talent
Now or Never PAC “Underwood – Orman”/House of Cards
Honold Communications/Axiom Strategies
Toughest Radio Ad
Ultimate Political Survivor
Hackney & Hackney, Inc.
Best Bare-Knuckled Street Fight Victory
Brian Schatz Beats Hanabusa’s Primary Challenge in Hawaii Senate Special Election
Entered by The Mellman Group
The whole campaign team:
Mgr: Clay Schroers (primary)/ Sarah Kaopuiki (general)
Dixon Davis
Mission Control
The Mellman Group
Erica Toler
Josh Handelman
Andy Winer
Malia Paul
Chuck Fredman
Best Campaign Comeback
Pat Roberts for US Senate
FP1 Strategies
Best Earned Media Around a Single Event
American Crossroads: Ashley’s Story
Richard Sales Media
Best Online Fundraising Program
Joni Ernst: “Squeal” Campaign
Targeted Victory
Best Public Affairs Campaign
Miami Seaport Alliance Campaign Against David Beckham’s Soccer Stadium at PortMiami
Joe Slade White and Company
Best Spanish Language Campaign Innovation of the Year
John Cornyn Spanish-Language Ads Targeting and Message Testing on Facebook
Upstream Communications
Best Special Election Campaign
Don’t Mess with Texas Elections – Thump Thump
Texas Petition Strategies
Bristol Bay Forever
Hackney & Hackney, Inc.
Best Use of a Printed Communication
Skrmetta Leadership
Buisson Creative
Best Yard and Outdoor Signs
Hickman for Supervisor “Egg” Sign
HighGround, Inc
Most Daring and Successful Tactic
McConnell Fraud Alerts
The Lukens Company
Most Innovative Collateral
Toilet Water – Audio Card
Barry Wyatt Associates
Most Innovative Product
Epsilon
Smart Media Group
Best Ad for Ballot Initiative
Yes on C – Ed Lee & Friends
SCN Strategies
Best Ad for Democratic Mayoral Candidate
Man with a Plan
RSH Campaigns
Best Ad for Democratic State Legislative Candidate
Schaber for State Senate – Dirt
Adelstein | Liston
Best Ad for Democratic Statewide Candidate
Jerry Brown – Pendulum
SCN Strategies
Best Ad for Independent Expenditure Campaign – Congressional
DCCC – Charges
Adelstein | Liston
Best Ad for Independent Expenditure Campaign – Local, County, or Municipal
Mainstream Colorado – Man to Man
Adelstein | Liston
Best Ad for Independent Expenditure Campaign – Statewide
NRSC-IE Iowa ‘Appalling’
FP1 Strategies
Best Ad for Local, County, or Judicial Candidate
News Team Investigation
Silver Strategies and Communications Group
Best Ad For Public Affairs/Issue Advocacy Campaign – Organization
Prepaid Wireless Users of America: Marvin
Richard Sales Media
Meath Media Group
Best Ad for Public Affairs/Issue Advocacy Campaign – National
Leadership
Americans United for Change
Best Ad for Public Affairs/Issue Advocacy Campaign – Statewide/Local
Highmark – Pickles
BrabenderCox
Best Ad for Republican Congressional Candidate
Apple Pie – Martha McSally for Congress
CRAFT | Media/Digital
Best Ad for Republican State Legislative Candidate
George Amedore – Matter of Trust
BrabenderCox
Best Ad for Republican Statewide Candidate
:30 TV “Squeal” – Joni Ernst for US Senate (IA)
Something Else Strategies
Best Ad for Democratic Congressional Candidate
Jogging
Hamburger Company
Best Ad That Never Saw the Light of Day
Wolf: iHide
Red Maverick Media
Lights Out
Jamestown Associates
Best Bare-Knuckled Street Fight TV Advertisement
Rick Scott – Corrupt
OnMessage Inc.
Best Spanish Language Ad for Democratic Statewide Candidate
Your Power
People For the American Way and NextGen Climate Action collaboration
Best Spanish Language Ad for Public Affairs/Issue Advocacy Campaign
Miami Seaport Alliance, “Caracol”
Joe Slade White and Company
Best Spanish Language TV Advertisement
Estamos de Acuerdo
Ana Carbonell, The Factor, Inc. & Manuel Lara
Best Use of Voice Over Talent
Jack Kingston for US Senate – Call Me Maybe
The Strategy Group Company
Best Villain
Apple Pie – Martha McSally for Congress
CRAFT | Media/Digital
Most Effective Comparative TV Advertisement
Cory Gardner – He is the Senate
OnMessage Inc.
Most Original TV Advertisement
Shopping Cart
Jamestown Associates
Tom Corbett – Scary Movie 7
BrabenderCox
Toughest TV Advertisement
“The Most Brutal Attack Ad…” – Washington Post
Devine Mulvey Longabaugh
Best Automated Phone Call Of 2014
John Kasich for OH Governor – “Halftime in Ohio”
The Strategy Group Company
Best Collateral Item or Sign of 2014
Joni Ernst: “Squeal” Campaign
Targeted Victory
Best Direct Mail Piece of 2014
Grimes Fraud Alert
The Lukens Company
Best Live Phone Call of 2014
Can’t Touch This
Control Point Group
Best Newspaper Ad of 2014
Too Much Begich
Hackney & Hackney, Inc.
Best Online Advertising Campaign Of 2014
Joni Ernst for Senate
Targeted Victory
Best Online or Display Advertising of 2014
John Bolton SuperPAC
Campaign Solutions
Best Overall Use Of A Telephone Town Hall
Steve Daines for US Senate
The Strategy Group Company
Best Radio Ad Of 2014
Ultimate Political Survivor
Hackney & Hackney, Inc.
Best TV Ad Of 2014
Dan Sullivan for US Senate ‘Values’
FP1 Strategies
Best Web Video of 2014
CRNC – Shark Vote – Obamacare
The Strategy Group Company
Texas Infrastructure Now- Ray Benson Video
Upstream Communications
Best Website of 2014
Mitch McConnell Website
Harris Media LLC