Articles - Campaigns & Elections

Facing a More Diverse Electorate In ’24, Democratic Consultants Are Working to Test Drive Media Strategies

Will Campaigns Catch Up To Brands When It Comes To Dynamic Creative?

Consultants’ Scopes Expanding To Include Navigating Privacy Regs

Measuring Outcomes in Digital Creative

Why Consulting Firms Need to Confront These 5 Dysfunctions

Political Consultants Embrace AI, But Will Clients Pay for It?

Pollsters and Trump: Third Time’s a Charm?

How Digital Strategists Chase Engagement With Their Creative

More Streaming Means Campaigns Will Have a Challenge Hitting Their Audiences On Live Sports In ’24

Out of Towners: Why Consultants Coming Into New Markets Need a Different Mindset

No Reservations: Why Campaigns Need to Bust the Early Booking Myth

FEC Revises Auditing Process to Give Low-Budget Campaigns, Groups And State Parties a Better Chance to Comply

Call Your Lawyer or Call Your Consultant? Rise Of Data Privacy Laws Will Cause Headaches For Campaigns

All-In-One Tech: Not the One for All