Industry Voices Archives - Campaigns & Elections

The Spam Folder Is Coming for Political Texts. Here’s How to Stay Ahead

America Isn’t Ready For a Woman President. But Not For the Reason You Think

What New York’s Primary Revolt Means for Democrats in 2026 (and 2028)

What SCOTUS’s Campaign Finance Ruling Means for Parties

Why 2026’s Best Campaigns Are Chasing Voters, Not Channels

How We Turned a 14% Chance Into a Congressional Victory

Political Ad Spend Is Surging and Redefining the Media Sphere

Authenticated Streaming: The Tool to Watch This Political Season

Embrace AI – Campaigns Can Better Serve Voters With New Tools

Publicis Bought Advertising’s Switzerland. Now Comes the Bill.

Political Advertisers: Find the Balance Between Data and Intuition

How AI Can Help Fix Polling

The New Swing Voters Aren’t Just Demographics. They’re Fans

Five Ways Campaigns Can Win AI Search

Forget Reach. Elections Are Won On Emotion and Relevance

From Policy to PR – It Was the Same Job All Along

What iOS 26 Actually Means for Campaign Calls and Texts

Latino Gen Z Could Tip the Scale in 2026: Are Campaigns Paying Attention?

Touch Grass: A Political Strategist’s Warning to His Party

The Real Waste in Political Media Buying

How YouTube Wins Close Election Races

The Fine Line Between Advocacy Comms and Social Media Trolling

The 2026 Midterms Are Where AI Meets the TV Ad

Voters Are Buyers: Lessons From B2B Marketing