Congratulations to the 2016 Reed Award Winners!
2016 Reed Awards Winners Gallery
Automated Phone Calls
Best Automated Phone Call for County, Local, Mayoral, or Judicial Candidate
The Last Phone Call You’ll Ever Receive From Me
Mowery Consulting Group
Best Automated Phone Call for Independent Expenditure, Ballot Initiative, or Issue Advocacy/Public Affairs Campaign
The Strategy Group Company
Best Automated Phone Call For Statewide or Special Election Candidate
BuzzMaker
Best Automated Phone Call For Presidential Primary
The Lukens Company
Direct Mail
Best Comparative Mail Piece
Jamestown Associates
Axiom Strategies
Best Mail Piece for a Bare-Knuckled Street Fight Victory
Dover Group
Best Mail Piece for Ballot Initiative
The Wheels on the Bus Go Round … !
A.H. Strategies / Majority Designs
Best Mail Piece for County, Local, or Judicial Candidate
The Chadderdon Group
The Beytin Agency
Best Mail Piece for Democratic Mayoral Candidate
Katzing Creative Ways
Best Mail Piece for Democratic State Legislative Candidate
Kennedy Communications
Best Mail Piece for Democratic Statewide Candidate
Mad Dog Mail
Best Mail Piece for Independent Expenditure Campaign – Local, County, or Municipal
Cornerstone Solutions
Best Mail Piece for Independent Expenditure Campaign – Mayoral
Cygnal
Best Mail Piece for Independent Expenditure Campaign – Statewide
Ourso Beychok, Inc.
Best Mail Piece For Independent Expenditure Campaign – Special Election
Convergence Targeted Communications
Best Mail Piece For Independent Expenditure Campaign – State Legislative
Kennedy Communications
Best Mail Piece for Public Affairs/Issue Advocacy Campaign – Organization
The Strategy Group
Best Mail Piece for Public Affairs/Issue Advocacy Campaign – Statewide or Local
Preserving the David Wright House
HighGround, Inc.
Best Mail Piece For Non-Partisan Mayoral Candidate
Convergence Targeted Communications
Best Mail Piece for Presidential Primary
Martin O’Malley’s 15 Goals to Rebuild The American Dream
Ourso Beychok, Inc.
Best Mail Piece for Republican Mayoral Candidate
Axiom Strategies
Best Mail Piece for Republican State Legislative Candidate
Red Maverick Media
Best Mail Piece for Republican Statewide Candidate
Cold Spark Media
Best Mail Piece for Special Election Campaign
Cold Spark Media
Best Mail Piece that Never Saw the Light of Day
Dover Group
Best Use of Photography in Direct Mail
The Beytin Agency
Best Spanish Language Comparative Mail Piece
Solidarity Strategies
Best Spanish Language Direct Mail Piece
La Gran Vida de los Ricos y Mentirosos
Vision Media Marketing Inc.
Best Villain
Chris Russell Consulting, LLC
Most Sophisticated Targeting with Direct Mail
The Strategy Group
The Chadderdon Group
Toughest Direct Mail Piece
Chris Russell Consulting, LLC
Dover Group
Field
Best Canvassing Program for County, Local, Mayoral, and Judicial Up to GOTV
David Fox for Mayor Field Program
Stampede Consulting
Best Canvassing Program for Independent Expenditure, Ballot Initiative, or Public Affairs/Issue Advocacy Campaign
South Carolina Retailers Association Public Affairs Campaign
Stampede Consulting
Best Door Hanger
Cold Spark Media
Best GOTV Execution
Taking GOTV to the (Red) Bank
UPT Strategies
Best Lit Piece
HighGround, Inc.
Axiom Strategies
Best Logo & Branding
The Pivot Group
Best Use of Paid Field Program
David Fox for Mayor Field Program
Stampede Consulting
Best Yard Sign
David Fox for Mayor: Yard Sign
Stampede Consulting
Most Original or Innovative Collateral Item
Chris Christie for President Debate Party Pack
Upstream Communications
Best International Firm
Penn Schoen Berland
Best International Campaign
Justin Trudeau’s Campaign to Bring Canada Back
Bensimon Byrne
Best International TV Advertisement
Shaviv Strategy and Campaigns
Best International Web Video
Shaviv Strategy and Campaigns
Best International Website
Benjamin Netanyahu
Harris Media LLC
Best Mail Piece for International Campaign
Oyku/Dialogue International
Best International Online Ad Campaign
Innovating in the UK General Election
DSPolitical International
Best International Use of Outdoor Advertising
KADER Outdoor – Don’t Forget the Women Candidates
Oyku/Dialogue International
Best Canadian Online Ad Campaign
Canadian Medical Association – Demand a Plan Campaign
Sussex Strategy and Adrenaline Digital
Best Canadian TV Advertisement
The NOW Group
Best Canadian Web Video
Canada’s NDP
Best Canadian Website
Dairy Farmers of Canada – Canadian Milk Matters Campaign
Sussex Strategy and Adrenaline Digital
Best Mail Piece for Canadian Campaign
Policomm
Best Use of Outdoor Advertising in a Canadian Campaign
The NOW Group
Best European Online Ad Campaign
Innovating in the UK General Election
DSPolitical International
Best European TV Advertisement
Step Forward The Alliance Party of Northern Ireland
Pale Blue Dot Creative
Best European Web Video
Campaigning Bureau
Best European Website
Austrian Red Cross
Campaigning Bureau
Best Mail Piece for European Campaign
“From partylist to people campaigns”
VVD
Best Use of Outdoor Advertising in a European Campaign
KADER Outdoor – Don’t Forget the Women Candidates
Oyku/Dialogue International
Best Latin American Online Ad Campaign
Lilian Tintori’s international Human Rights campaign
Newlink Political & Todos Por La Libertad
Best Latin American TV Advertisement
La última cola – The last line
Equipo 70
Best Latin American Web Video
La verdad sobre MIN Unidad – The truth about MIN Unidad
Equipo 70
Best Latin American Website
Campaña en Redes Sociales: Ivonne Álvarez
Le Black Room
Best Use of Outdoor Advertising in a Latin American Campaign
“The Color makes the Difference”
El Equipo de Campaña
Live Phone Call
Best Live Phone Call For Independent Expenditure, Ballot Initiative, or Issue Advocacy/Public Affairs Campaign
Stopping Patent Reform Bill in the U.S. House
Solidarity Strategies
Best Live Phone Call For Presidential Candidate
Bernie Labor TTH
Solidarity Strategies
Best Spanish Language Phone Call
Solidarity Strategies
Newspaper
Best Newspaper Ad For Ballot Initiative
Texas Petition Strategies
Best Newspaper Ad For County, Local, Mayoral, Or Judicial Candidate
Buisson Creative
Best Newspaper Ad For Public Affairs/Issue Advocacy Campaign
Phoenix Mayors Support the David Wright House
HighGround, Inc.
Jamestown Associates
Toughest Newspaper Ad
Jamestown Associates
Political Technology
Best Use Of Display Advertising
Texas Infrastructure Now – Prop 7
Upstream Communications
Association of American Medical Colleges – The American Doctor Shortage: Graduate Medical Education
Blue State Digital
Best Use of Geo Targeting
Nevitt GOTV Geo Targeted Ads
4degre.es
Best Use of Online Targeting
Bernie 2016 Online Targeting
Revolution Messaging
Rob Portman for Senate
Harris Media LLC
Best Use of Social Media
#LoveOurGulf
Hamburger Gibson Creative
Best Fundraising Email Creative/Copy
Revolution Messaging
Best Online Fundraising Program
Bernie 2016 Grassroots Fundraising
Revolution Messaging
Best Use Of Email/Viral Marketing in a Presidential Primary
Cruz Tacky Christmas Sweater
The Lukens Company
Best Web Video For Ballot Initiative
OnMessage Inc.
Best Web Video For County, Local Or Judicial Candidate
Jamestown Associates
Wilson Strategic
Best Web Video For Independent Expenditure
Jamestown Associates
Best Web Video For Mayoral Candidate
Keep Montgomery Strange – On The Move
Mowery Consulting Group
Best Web Video for Presidential Primary
“That’s How We Transform America”
DML Message
A Different Kind of Republican Leader
The Strategy Group Company
Best Web Video For Public Affairs Campaign Or Issue Advocacy
Brittany Maynard’s Call for End-of-Life Options
Compassion & Choices
AL Media
Best Web Video For Special Election Candidate
Cygnal
Best Web Video For State Legislative Candidate
Fletcher Rowley
Best Web Video For Statewide Candidate
FP1 Strategies, LLC.
Go BIG Media, Inc.
Best Microsite
SF Board of Supervisors IE – Peskin Raises Rents
Convergence Targeted Communications
Best Use Of Application Software For A Mobile Device
SMART Union Labels Mobile Application
Revolution Messaging
Best Use Of Mobile Technology
Secure America Now
Harris Media LLC
Best Website For County, Local Or Judicial Candidate
Mark Ridley-Thomas for Supervisor
PowerThru Consulting
Best Website For Independent Expenditure Campaign
Florida.GOP
The Beag Co.
The Real Kim Mitchell
Cornerstone Solutions
Best Website For Issue Advocacy Or Public Affairs Campaign
The Water at Bay – An Interactive Documentary
Blueprint
Best Website For Mayoral Candidate
Mayor Ed Lee’s 2015 Campaign Site
Trilogy Interactive
Best Website For Statewide Candidate
CarlosForFlorida.com
Go BIG Media, Inc.
Best Spanish Language Web Video
The Strategy Group Company
Radio
Best Radio Ad For County, Local Or Judicial Candidate
JSK Group, LLC and CSC Solutions
Best Radio Ad For Independent Expenditure, Ballot Initiative, or Public Affairs/Issue Advocacy Campaign
Louisiana Families First – Vote Hammer Radio
Fletcher Rowley
Best Radio Ad For Mayoral Candidate
Sutton Reid Advertising
Best Radio Ad For State Legislative Candidate
Introducing Bruce Land as a Vietnam War hero
The Campaign Group
Best Radio Ad For Statewide/Special Election Candidate
The Strategy Group Company
Best Spanish Language Radio Ad
Winning bilingual ad for VA Senate 29
Chambers Lopez Strategies
Best Use of Terrestrial Radio Targeting
No TransLink Tax – Terrestrial Radio Targeting
Torch
Best Use Of Voice-Over Talent
DML Message
Toughest Radio Ad
Louis Congemi – Real Politicians of Genius
Buisson Creative
Special
Best New Firm
Wildfire Contact
Best Bare-Knuckled Street Fight Victory
Louisiana Water Coalition (Better Than Vitter)
Penn Schoen Berland
Best Campaign Comeback
Bevin For Kentucky
Jamestown Associates
Best Earned Media Around a Single Event
UltraViolet #GoodellMustGo
Revolution Messaging
Best Public Affairs Campaign
Preserving Frank Lloyd Wright’s Last Residential Masterpiece
HighGround, Inc.
Best Special Election Campaign
First PA Dem State House Flip Since 2010!
Edge Hill Strategies, LLC
15-WHI-007
Red Maverick Media
Best Use Of New Technology
Small-Scale Campaign-Specific Microtargeting & Probabilistic-Weighted Polling
Grassroots Targeting
Most Daring And Successful Tactic
How we caused historic turnover in Philadelphia City Council without mentioning any candidates’ names
Bronstein & Weaver, Inc.
Most Innovative Product Of The Year
Artificial Neural Network (ANN)
4degre.es
L2 VoterMapping with HaystaqDNA Models
L2
Television
Best Ad for Ballot Initiative
San Francisco for Everyone, “Night”
Joe Slade White & Company
Best Ad for Democratic Mayoral Candidate
Vision Media Marketing Inc.
Hamburger Gibson Creative
Best Ad for Democratic State Legislative Candidate
Vince Mazzeo: The Green Grocer, not a politician
The Campaign Group
Best Ad for Independent Expenditure Campaign – Local, County, or Municipal
Armour Media
Best Ad for Independent Expenditure Campaign – Statewide
Penn Schoen Berland
Best Ad For Independent Expenditure Campaign – Mayoral
Cornerstone Solutions
Best Ad for Local, County, or Judicial Candidate
Buisson Creative
Best Ad for Presidential Primary
FP1 Strategies, LLC
Best Ad For Public Affairs/Issue Advocacy Campaign – Organization
“Better”, National Immigration Forum Action Fund
GMMB
Best Ad for Public Affairs/Issue Advocacy Campaign – National
Outlaw Media
Best Ad for Public Affairs/Issue Advocacy Campaign – Statewide/Local
Joe Slade White & Company
Best Ad For Republican Mayoral Candidate
Mowery Consulting Group
Best Ad for Republican State Legislative Candidate
Jamestown Associates
Best Ad for Republican Statewide Candidate
Go BIG Media, Inc.
Best Ad for Special Election Campaign
RedPrint Strategy
Best Ad That Never Saw the Light of Day
Jackson Group Media
Best Bare-Knuckled Street Fight TV Advertisement
Penn Schoen Berland
Best Spanish Language Ad for Public Affairs/Issue Advocacy Campaign
SCN Strategies
Best Use of Voice Over Talent
The Balduzzi Group Inc
Best Villain
The Balduzzi Group Inc
Most Effective Comparative TV Advertisement
Jamestown Associates
Most Original TV Advertisement
American Action Network – “Robo-Advisor”
OnMessage Inc.
Toughest TV Advertisement
Anthem Media
Overall
Best Automated Phone Call of 2015
Stones’ Phones
The Strategy Group Company
Best Collateral Item or Sign of 2015
The Pivot Group
Best Direct Mail Piece of 2015
MDWCOMM
Best Newspaper Ad of 2015
Phoenix Mayors Support the David Wright House
HighGround, Inc.
Best Online Advertising Campaign Of 2015
Bernie 2016 Online Advertising
Revolution Messaging
Best Overall Use Of A Telephone Town Hall in 2015
The 12 Candidate Forum
The Strategy Group Company
Best Radio Ad Of 2015
Louis Congemi – Real Politicians of Genius
Buisson Creative
Best TV Ad Of 2015
“Better”, National Immigration Forum Action Fund
GMMB
Best Web Video of 2015
Revolution Messaging
Best Website of 2015
Bill Bryant for Governor
The Beag Co.