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Articles
You Say You Want a Revolution? Data and Analytics are Transforming Political Marketing
Case Study: Electing The First LGBT Mayor of Salt Lake City
Examining the Ad Fraud Marketplace
Keeping Your Down-Ballot Effort Alive During Presidential Primary Season
Anti-Trump Consultants Unbowed By Super Tuesday Wins
Measuring Trump’s Strength In a Swing State
New FEC Chair Aims for Efficiency Not Upheaval
A Lesson from Gawker’s Trump Trap
Tech Bytes: A Different Kind of Internet-Age Candidate
Reaching Local Media Still Makes a Difference
How to Boost Your Digitial Advertising Effort
Can Out-Of-State Firms Cash In On California’s Ballot Measure Boom?
Study: Local TV is the Biggest Influencer of Voter Decisions
4 Ways to Stay in the Game After Your Campaign Folds
Does Trump Have a Ceiling?
Why Consultants Can No Longer Ignore Spanish-Language Ads
Reinvent Yourself: From Campaigns to Corporate or Agency Work
What to do with a Lost Cause
New Firm Focus: The Pastorum Group
Consultants Have Mixed Luck with Anti-Trump PACs
Tech Startups Target Phone Vendors
Top Finishers In New Hampshire Reject Traditional Playbook
Go Small or Go Home
Aggressive Use of Social Pressure? Expect to See More
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