Congratulations to the 2018 Reed Award winners. The winning firms were honored at The Reed Awards Conference at the William Aiken House in Charleston, SC on February 27.
Named for Campaigns & Elections founder Stanley Foster Reed, The Reed Awards were created to recognize the best of the political industry. You can view the list of 2018 finalists here. This year’s winners are listed below.
2018 Category Groups
- Direct Mail
- Campaign Branding and Field
- International
- Digital
- Grassroots
- Television
- Spanish Language, Newspaper, Radio and Phone Calls
- Overall
Direct Mail
Best Comparative Mail Piece
How Are We Doing?
The Balduzzi Group Inc
Diane Delivers/Hot Air Balloon
The Campaign Workshop
Best Mail Piece For A Bare-Knuckled Street Fight Victory
Impastato – Campaign Spending
Buisson Creative
Best Mail Piece For Ballot Initiative
Not Safe
Axiom Strategies
They Forgot the Sunset
sandlot strategic
Best Mail Piece For Congressional Campaign
We Support Jimmy Gomez
Scotch Digital
Best Mail Piece For Democratic County, Local Or Judicial
Mailman_intro
The Parkside Group
Best Mail Piece For Democratic Mayoral Candidate
Annapolis’ People
Convergence Targeted Communications
Best Mail Piece for Democratic Special Election Campaign
Elections Matter
The Beytin Agency
Best Mail Piece For Democratic State Legislative Candidate
Masquerade
Chadderdon Lestingi Creative Strategies
Best Mail Piece For Independent Expenditure Campaign – Local, County, or Municipal
Diane Delivers/Hot Air Balloon
The Campaign Workshop
Best Mail Piece For Independent Expenditure Campaign – Mayoral
Desiree Charbonnet Tales – Chapter 3
Strategic Impact
Best Mail Piece For Independent Expenditure Campaign – Special Election
Hush Puppies
Ourso Beychok, Inc.
Best Mail Piece For Independent Expenditure Campaign – State Legislative
Smoke and Mirrors
Buisson Creative
Best Mail Piece For Non-Partisan County, Local Or Judicial Candidate
Adrift
The Strategy Group
Best Mail Piece For Non-Partisan Mayoral Candidate
Building Detroit’s Future Together
The Strategy Group
Best Mail Piece For Public Affairs/Issue Advocacy Campaign – Organization
SBA 2017 Dollar Bill & Low Dollar Pledge
The Lukens Company
Best Mail Piece For Public Affairs/Issue Advocacy Campaign – Statewide/Local
The Gas Tax Monster
Axiom Strategies
Best Mail Piece For Republican County, Local Or Judicial Candidate
Fish Bowl
Checkmate Strategies
Best Mail Piece For Republican Mayoral Candidate
Story
Red Maverick Media
Best Mail Piece for Republican Special Election Campaign
Impastato – Fresh Ideas Inspire Action
Buisson Creative
Best Mail Piece For Republican State Legislative Candidate
Intro Booklet
Axiom Strategies
Best Mail Piece For Statewide Campaign
Rural Overvoters
Red Maverick Media
Big Problem
The Strategy Group
Best Mail That Never Saw The Light Of Day
Digging a Hole
Chadderdon Lestingi Creative Strategies
Best Use of Photography in Democratic Direct Mail
Port of Paulsboro
The Beytin Agency
Vallone Safe Streets
The Parkside Group
Best Use of Photography in Direct Mail – Organization/PAC
Desi’s Korrupt Krewe
Strategic Impact
Best Use of Photography in Republican Direct Mail
Who is Paul Lavoie?
Katzing Creative Ways
Best Villain In A Mail Piece For Democratic Campaign
Hate Group
Chadderdon Lestingi Creative Strategies
Best Villain In A Mail Piece For Republican Campaign
“Jack it Up”
Jamestown Associates
Most Sophisticated Targeting with Direct Mail
TX Hidden Property Tax Tear-Off Mailer
ACCESS Marketing Services
Toughest Democratic Direct Mail Piece
Masquerade
Chadderdon Lestingi Creative Strategies
Toughest Republican Direct Mail Piece
Bad Company
Axiom Strategies
Jim Cavanaugh Quit On Goodyear
HighGround, Inc.
Best Fundraising Mail Piece for Public Affairs/Issue Advocacy Campaign
SBA 2017 Cruz Petition for Life HF
The Lukens Company
Best Fundraising Mail Piece for Special Election Campaign
National Support Team
Allegiance Direct
Best Fundraising Mail Piece for Statewide Campaign
Congressional Term Limits Acquisition
The Lukens Company
Campaign Branding and Field
Best Campaign Logo & Branding – Organization/PAC
Rocky Mountain Wolf Project Logo / Brand Identity
Boulder Strategies LLC
Best Democratic Campaign Logo & Branding
Rise St. Louis
Turrency Political
Best Republican Campaign Logo & Branding
Austin Petersen for Senate
Black, LLC
Best Door Hanger
The Issues Are Too Big To Ignore
UPT Strategies
Best GOTV Campaign to Mobilize Diverse Communities
Latino Victory – VA
Solidarity Strategies
Best GOTV Execution
A Better KCI Field Campaign
Powerful Performance Solutions, LLC
Best Lit Piece
Impastato – Fresh Ideas Inspire Action
Buisson Creative
Rod Sock
Cerillion N4 Partners
Best Use of Data Analytics/Machine Learning in Field Program
Utilizing Analytics for an “Optimized” Ground Game
WPA Intelligence
Best Use Of Paid Field Program
Montana At-Large Special Election
Go BIG Media Inc
Best Voter Registration Campaign
Connected Online Voter Registration Program
GMMB
Most Original/Innovative Collateral Item
Find the ‘I LOVE CLEARFIELD’ Banner
Clearfield City
Kingston’s Rules of Civility
Cold Spark Media
International
Canadian
Best Canadian Direct Mail Piece
Canadian Centre for Policy Alternatives Acquisition Campaign
Harvey McKinnon Associates
Best Canadian Online Ad Campaign
Site C Pink Slips
Independent Contractors and Businesses Association
Caribou Facts – Forest Products Association of Canada
Sussex Adrenaline
Best Canadian TV Advertisement
BC New Democratic Party – Treadmill
The NOW Group
Best Canadian Use of Outdoor Advertising
Pink Slips Everywhere
Independent Contractors and Businesses Association
Best Canadian Web Video
Game Over Christy
Point Blank Creative
Best Canadian Website
Demand a Plan – Canadian Medical Association
Sussex Adrenaline
European
Best European Online Ad Campaign
International Online Campaign- Houmria Berrada
Espora
Best European TV Advertisement
“It’s time.” The campaign ad
Campaigning Bureau Kampagnenberatungs GmbH & Arrow Films
Best European Use of Outdoor Advertising
Farmers of Lower Austria: That’s what we care for!
Campaigning Bureau Kampagnenberatungs GmbH
Best European Web Video
What is happening in Catalonia?
MAS Consulting Group
Best European Website
Sebastian Kurz
Campaigning Bureau Kampagnenberatungs GmbH
Macron’s La Republique En Marche! Legislative Website Theme
Tectonica Studios
Latin America
Best Latin American Direct Mail Piece
Jalisco keeps going
Heurística Comunicación
Best Latin American Online Ad Campaign
Economics campaign
Heurística Comunicación
Best Latin American TV Advertisement
Birthday
Heurística Comunicación
Best Latin American Use of Outdoor Advertising
Jalisco keeps going
Heurística Comunicación
Best Latin American Web Video
La Última Parada / The Last Stop
Equipo 70
Alfredo Del Mazo- Video Faraónico
Espora
Best Latin American Website
Antonio Echevarria, Nayarit
Heurística Comunicación
International Overall
Best International Campaign (National)
NATO – We are NATO Campaign
Agenda, LLC & MHP
Best International Campaign (Sub-National)
Working Families campaign
Arrow Communications
Campaña de Recuperación (Recovery Campaign)
Roldán Carreón Cossío y Asociados
Best International Direct Mail Piece
Antonio Echevarria Comic
Heurística Comunicación
Best International Firm
Heurística Comunicación
Best International Online Ad Campaign
International Online Ad Campaign- Houmria Berrada
Espora
Best International TV Advertisement
Competition
Heurística Comunicación
BC New Democratic Party – Treadmill
The NOW Group
Best International Use of Outdoor Advertising
Pink Slips Everywhere
Independent Contractors and Businesses Association
Best International Web Video (National)
La Última Parada / The Last Stop
Equipo 70
Best International Web Video (Sub-National)
Lauren Speaks
BuzzMaker
Saca al PRI
Heurística Comunicación
Best International Website
Macron’s La Republique En Marche! Legislative Website Theme
Tectonica Studios
Digital
Advertising & Targeting
Best Application of Artificial Intelligence or Machine Learning in Advertising & Targeting
Targeting Alabama’s Conservative Media Bubble
Resonate
Best Non-Traditional Online Advertising
Hospital Heroes
Forward Solution Strategy Group & Bravo Creative
Best Use of a Self-Serve Platform
Compass Campaign Strategies and DemocraticAds.com Re-elect Mayor McFarlane
DSPolitical
Best Use of a Social Platform
Pioneering the Use of Snapchat for Digital GOTV in Alabama
Mothership Strategies
Best Use of Display Advertising
King County Elections 2017 General Elections Advertising
Mammoth Agency
#FixTheDamnRoads
Push Digital
Best Use of Online Targeting for Congressional Campaign
Karen Handel
Convergence Media
Best Use of Online Targeting For County, Local or Judicial Campaign (Non-Mayoral)
Yes on Propositions 416 and 417 campaign
IWS Public Affairs
Best Use of Online Targeting for Independent Expenditure Campaign
Yankee Institute breaks Connecticut’s bad habits
The Zoldak Agency
Best Use of Online Targeting For Mayoral Candidate
Electing the First Latina Mayor of Santa Barbara
DSPolitical and The Strategy Group
Best Use of Online Targeting For Mayoral Candidate
Bill de Blasio for Mayor
Revolution Messaging
Best Use of Online Targeting for Special Election Campaign
Yes on Propositions 416 and 417 campaign
IWS Public Affairs
Energizing and Turning Out Black Voters in Alabama to Elect Doug Jones
Mothership Strategies
Best Use of Online Targeting for State Legislative Campaign
Danica Roem
DSPolitical and The New Media Firm
Ford Online ID Targeting
Right Strategy Group
Best Use of Online Targeting for Statewide Campaign
Phil Murphy
DSPolitical & Media Fortitude
Reach NJ
Kivvit
Best Use of Programatic Advertising
Phil Murphy
DSPolitical & Media Fortitude
Best Use of Technology for GOTV
Election Day is Coming!
SABIO mobile
Digital – Email & Fundraising
Best Email Sign-Up Tactic
Building a Mobile Grassroots Army to Fight Dark Money
Mothership Strategies
Best Fundraising Email Creative/Copy For Mayoral Candidate
A Kid From Southwest Little Rock
Forward Solution Strategy Group
Best Fundraising Email Creative/Copy for Special Election Campaign
Flip Florida Blue: SD40 Special Election
Impact Politics
Best Fundraising Email Creative/Copy for Statewide Campaign
Telling Doug Jones’s Moving Story to Donors
Mothership Strategies
Best Fundraising Technology
RevUp Software
RevUp Software
Best Online Fundraising Program
Campaign Solutions email fundraising for Greg Gianforte for Congress
Campaign Solutions
NDRC Digital Fundraising
Rising Tide Interactive
Best Use of Automation or Personalization in Email
Increasing Donations with Automated Personalization
Hines Digital
Best Use of Data Analytics/Machine Learning in Online Fundraising
DonorGenesis – Karen Handel
DonorBureau
Best Use of Email
Email fundraising for Greg Gianforte for Congress
Campaign Solutions
Most Innovative Email Technique
Campaign Solutions
Campaign Solutions
Digital – Web Video
Best “Snackable” Web Video Advertisement
Voting is for you
GMMB
Best Use of Video on Social Platform
JB Pritzker – Healthcare Rollout
GMMB
AARP – Protecting the Future of Healthcare
NOBODY
Best Web Video For Ballot Initiative
“Crime Victims’ Rights Week”
The Strategy Group Company
Best Web Video for Congressional Campaign
Chopper
GMMB
Best Web Video For County, Local or Judicial Campaign (Non-Mayoral)
Judge Joe Cosgrove and Martin Sheen
Indigo Strategies LLC
Can’t Be Trusted
Sermo Digital
Best Web Video For Democratic Statewide Candidate
A Cowboy for Governor
Forward Solution Strategy Group
Best Web Video For Independent Expenditure
This is OUR Chance
Break Something
Best Web Video For Mayoral Candidate (Large city: Population >400k)
“Horse & Buggy”
Skylark Media, LLC
Best Web Video For Mayoral Candidate (Small city: Population <400k)
A Kid From Southwest Little Rock
Forward Solution Strategy Group & The Design Group
Best Web Video For Public Affairs Campaign Or Issue Advocacy
Identity
AL Media
“A Real Solution”
The Strategy Group Company
Best Web Video For Republican Statewide Candidate
Service
Advoc8
Clueless & Confused
Go BIG Media Inc
Best Web Video for Special election Campaign
Unity
TRIPPI
Best Web Video For State Legislative Candidate
Danica Roem for Delegate- Inspire
The New Media Firm
Best Web Video on a Shoestring Budget
Here’s What You Need to Know
Indigo Strategies LLC
Most Original Democratic Web Video
Archie Parnell – 2018 Announcement
GMMB
Most Original Independent Web Video
Resist. Run. Win.
AL Media
Crickets
Salt and Lime Agency
Most Original Republican Web Video
Scott Wagner’s Office
IMGE
Toughest Web Video Advertisement
Can’t Be Trusted
Sermo Digital
Immoral
TRIPPI
Digital – Websites & Mobile
Best Microsite
MoBrooksReport.com
Go BIG Media Inc
Beer Serves America Microsite
Beer Institute & The Herald Group
Best Use of A/B Testing
One More Landing Page Test To Impeach Trump
Trilogy Interactive
Best Use Of Mobile Technology
Daily Action
Revolution Messaging
Best Use of SMS
Save My Care
Phone2Action
Best Website For Ballot Initiative
NeighborhoodLegislature.com
Vertical Strategies
Best Website For Congressional Campaign
Laura Moser for Congress
Revolution Messaging
Best Website For County, Local, Or Judicial Candidate (non-mayoral)
Margaret Marshall Website
Red Dome Group
Best Website For Independent Expenditure, Issue Advocacy Or Public Affairs Campaign
Atlantic Council – Breaking Aleppo
Agenda, LLC
Resist365: Friends Don’t Let Friends Resist Alone
Three(i) Creative Communicatons
Best Website For Mayoral Candidate
Heath Mello for Mayor
BCom Solutions, LLC
Bill de Blasio for Mayor
Revolution Messaging
Best Website For State Legislative Candidate
Flip The 40th
Fuerza Strategy Group
Best Website For Statewide Candidate
A Dynamic Hero
Blueprint
Grassroots
Best Action Center/ Grassroots Website
We Are All America Digital Action Center
Tectonica Studios
Best Advocacy Advertising Campaign
AEM’s “Behind Every Product” Campaign
AEM
Best Advocacy Social Media Campaign
Hispanic Access
Solidarity Strategies
Best Advocacy Technology Platform
A New Breed of Advocacy Platform
SparkInfluence
Best Advocacy Training Program
Local Association Mobilization
National Association of Home Builders
Best Advocacy Email Action Alert
As Jimmy Kimmel Said…
Children’s Hospital Association
Best Lobby Day
You’re the Cure on the Hill Lobby
American Heart Association
Corporate Grassroots Organization of the Year
Patagonia Bears Ears Corporate Grassroots Org of the Year
Patagonia
Non-Profit Grassroots Organization of the Year
Speak Now for Kids
Children’s Hospital Association
Public Affairs Firm of the Year
The Zoldak Agency
Trade Association of the Year
The Marijuana Lobby
American Trade Association for Cannabis and Hemp
Television Advertisements
Best TV Ad For Ballot Initiative
Dr. Chatman
FP1 Strategies
Better KCI – Home
Hamburger Gibson Creative
Best TV Ad For Democratic Congressional Candidate
Archie Parnell – Deliver
GMMB
Best TV Ad For Democratic Special Election Candidate
Voices
TRIPPI
Best TV Ad for Healthcare Reform Court Advocacy Campaign
“President Trump Will Fix It”
Jamestown Associates
Best TV Ad For Independent Expenditure Campaign – Special Election
“Vote”
Honold Communications, Inc.
Best TV Ad For Independent Expenditure Campaign – State Legislative
Ingredients
SWAY
Best TV Ad For Independent Expenditure Campaign – Statewide
Back in the Water
Kivvit
Best TV Ad For Independent Expenditure Campaign – Local, County, or Municipal
No Thanks, Boulder. No Thanks, Polis.
EIS Solutions & Ascent Media
Best TV Ad For Local, County, Or Judicial Candidate
Talking Fast
SKDKnickerbocker
Best TV Ad For Mayoral Candidate (Large city: Population >400k)
Getting Bottoms to the Top in Atlanta
The Campaign Group
Best TV Ad For Mayoral Candidate (Small city: Population <400k)
Tough Choices
DML Message
Democrats
Red Maverick Group
Best TV Ad for Presidential Advocacy Campaign
“Finish the Job”
Jamestown Associates
Best TV Ad For Public Affairs/Issue Advocacy Campaign – Organization
Don’t put profits ahead of our safety
DML Message
Best TV Ad For Public Affairs/Issue Advocacy Campaign – National
True American Power
Ascent Media
Shark
PSB
Best TV Ad For Public Affairs/Issue Advocacy Campaign – Statewide/Local
Mother’s Day
Kivvit
Best TV Ad For Republican Congressional Candidate
Actions Speak Louder
POOLHOUSE
Best TV Ad For Republican Special Election Candidate
Karen Handel – Best ad for Rep. Special Election
Convergence Media
Best TV Ad For State Legislative Candidate
Republican State Leadership Committee – “Tax-Raising Man”
Content Creative Media
Danica Roem for Delegate- Inspire
The New Media Firm
Best TV Ad For Statewide Candidate
Range
Doug McAuliffe Strategic Creative
“Murphy’s Law”
Jamestown Associates
Best TV Ad for Supreme Court Advocacy Campaign
“Gorsuch”
Jamestown Associates
Best TV Ad on a Shoestring Budget
Just Vote for Mike
Axiom Strategies & Madison McQueen
Resisting in Pennsylvania
The Campaign Group, Edge Hill Strategies & the Pennsylvania Democratic Party
Best TV Ad That Never Saw The Light Of Day
“Pill”
The Strategy Group Company
Best Bare-Knuckled Street Fight TV Ad
Shelby
TRIPPI
Best Biographical TV Ad
American Dream
FP1 Strategies
Best Use of Addressable TV Advertising
Addressable TV – Murphy for Governor 2017
Media Fortitude Partners
Best Use of Drone Footage in a TV Ad
Veterans Powering America
Advoc8 & Ascent Media
Best Use of OTT – Connected TV
Over the Top in GA CD-06
Smart Media Group
Best Use Of Voice-Over Talent in a TV Ad
King County Elections “Multiplier Effect”
Mammoth Agency
Best Villain in a TV Ad
Children’s Hospital
AL Media
Most Effective Comparative TV Advertisement
Rancher
FP1 Strategies
Most Original TV Ad
Thank You, Georgia
FP1 Strategies
“Murphy’s Law”
Jamestown Associates
Toughest Democratic TV Ad
Immoral
TRIPPI
Toughest Republican TV Ad
Kathy
FP1 Strategies
“Vote”
Honold Communications, Inc.
Toughest TV Ad – Organization/PAC
VoteVets – “Act Like One”
GMMB
Spanish Language, Newspaper, Radio, and Phone Calls
Spanish Language (US)
Best Spanish Language Direct Mail Piece
La Vision Correcta
MDWCOMM
Best Spanish Language Radio Ad
VOTE.org/VA
Solidarity Strategies
Best Spanish Language TV Ad
NJEA PRIDE- La Libertad
The New Media Firm
Best Spanish Language Web Video
Murphy for Governor video
Espora
Radio
Best Radio Ad For Independent Expenditure, Ballot Initiative, or Public Affairs/Issue Advocacy Campaign
2017 Iowa Ag Summit – “Darn Good Farming”
Content Creative Media
Swamp Zone
PSB
Best Radio Ad For Mayoral Candidate
The Casper Disaster
Cold Spark Media
Best Radio Ad for Special Election Campaign
Big Hat
FP1 Strategies
Best Radio Ad For State Legislative Candidate
Mirror, Mirror
Go BIG Media Inc
Best Radio Ad For Statewide
“Jack it Up”
Jamestown Associates
Best Use of Radio Targeting (online or terrestrial)
Congressmen Soto on PR
Solidarity Strategies
Best Use Of Voice-Over Talent in a Radio Ad
Karen Handel – Best Use of Voice-Over
Convergence Media
Toughest Radio Ad
He’s At It Again
Hackney & Hackney inc
Phone Calls
Best Automated Phone Call
Hard Work and Compassion
The Strategy Group Company
Best Live Phone Call
Fighting for Cancer Patients
Winning Connections and ACS
Best Overall Use Of A Telephone Town Hall
Turning the Tide
The Strategy Group Company
Newspaper
Best Newspaper Ad For Public Affairs/Issue Advocacy Campaign
A Message to Outdoor Retailers from Colorado
RBI Strategies and Research
Overall
Best Bare-Knuckled Street Fight Victory
Karen Handel – Best Bare-Knuckled Street Fight Victory
Convergence Media
Best Campaign Comeback
Better KCI Campaign
Dover Group
Unfinished Business
Muller Public Strategies
Best Collateral Item Or Sign
Project Scholl Resistance Posters: WWII Propaganda Remixed for Trump’s America
Creative Majority
Best Cross-Channel Ad Campaign
A Multi-Channel Approach to Protecting Monuments
Trilogy Interactive
Best Data Analytics Solution
The Sweep – Best Data Analytics Solution
Left Hook
Best Direct Mail Piece
Would You Rather?
Red Maverick Media
Best Earned Media Around A Single Event
David Wright House #FLW150 Event
HighGround, Inc.
Best Firm Revenue Diversification
Solidarity Strategies
Best New Firm
Left Hook
Best Online Advertising Campaign
A Winning Online Ad Strategy in Alabama
Mothership Strategies & TRIPPI
Best Professional Development Initiative
National Association of Diverse Consultants
Solidarity Strategies
Best Public Affairs Campaign
Protect Swipe Fee Reform
PSB
Best Radio Ad
The Casper Disaster
Cold Spark Media
Best Special Election Campaign
Doug Jones for Senate
TRIPPI & FM3 Research
Best TV Ad
Game Over Christy
Point Blank Creative
Best Use of Data Analytics/Machine Learning
Matchbox.io Voter Data Modeling
Aristotle
Best Use Of New Technology
Daily Action
Revolution Messaging
Best Use of Online Targeting
Phil Murphy
DSPolitical & Media Fortitude
Best Villain in a Direct Mail Piece
Hush Puppies
Ourso Beychok, Inc.
Best Web Video – Political
Service
Advoc8
Best Web Video – Public Affairs
Cincuenta (Fifty)
Fénix Media USA
Best Website
Patagonia Bears Ears Website
Patagonia & Upperquad
Most Daring and Successfull Tactic
The Bully
Checkmate Strategies
Most Innovative Product Of The Year
RevUp Software
RevUp Software
Toughest Direct Mail Piece
Bad Company
Axiom Strategies