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Campaigns & Elections

Named for Campaigns & Elections founder Stanley Foster Reed, The Reed Awards are the most exacting award in the political campaign industry. But this year that took on new meaning. 

All the work submitted in this year’s Reeds was carried out in 2020, a year unlike any we have experienced before. The COVID-19 pandemic changed all our lives in profound ways. Political campaigns and campaign professionals had to rise to challenges never before envisaged. They had to find new ways to reach voters, new ways to carry out their work, and all in the knowledge the fixed date of Election Day was bearing down on them. 

So, congratulations to the 2021 Reed Award Winners! You knocked it out of the park.

The 2021 Reed Awards

2021 Category Groups

Bootstrapped Campaigns

  • Best Direct Mail Piece for Bootstrapped Campaign

    Rule One of Politics: Don’t Sleep with the Interns
    McShane LLC

  • Best Field Program

    Basta Trump
    Mi Familia Vota, Autonomy Strategies, Fireside Strategies, Hooligans Media

  • Best Fundraising Program

    Taking on Jim Jordan – One Grassroots Donor at a Time
    New Blue Interactive

  • Best Logo & Branding for Bootstrapped Campaign

    HTP Homes Identity
    True Blue Strategies

  • Best Online Ad Campaign for Bootstrapped Campaign

    Christian Menefee for Harris County Attorney
    Foundation Blue Media

  • Best Online Ad Campaign for Bootstrapped Campaign (Independent/Other)

    The defeat of the Ad Tax: A 1631 Digital campaign for NAB
    1631 Digital, National Association of Broadcasters

  • Best Online Video for Bootstrapped Campaign (Democratic)

    Richmond for All: Claudia Jimenez for City Council, District 6
    Produced by Maria Jose Calderon and Yvan Iturriaga

  • Best Online Video for Bootstrapped Campaign (Independent/Other)

    “Team 46”
    43 Alumni For America

  • Best Online Video for Bootstrapped Campaign (Republican)

    Won’t Back Down
    M:7 Agency
    Amazing Life Story
    Strategic Alchemy, My Creations LLC

  • Best TV Ad for Bootstrapped Campaign

    Hanson Brothers
    Indigo Strategies LLC

Brand & Merch

  • Best Logo & Branding – Candidate Campaign (Democratic)

    Randall Woodfin for Birmingham Mayor
    FSSG

  • Best Logo & Branding – Candidate Campaign (Republican)

    Curtis for Congress Re-Brand
    POOLHOUSE

  • Best Logo & Branding – Organization/PAC

    Next Generation Alabama PAC
    FSSG
    Squad Victory Fund
    Cultivate Strategies

  • Best Logo & Branding – Organization/PAC (Independent/Other)

    Accountable Iowa
    FSSG

  • Best Piece of Campaign Merchandise (Democratic)

    Georgia Voter Activation Kits
    Goodstock & Co., When We All Vote

  • Best Piece of Campaign Merchandise (Republican)

    McConnell Senate Committee: Best Campaign Merchandise
    Targeted Victory, Cavalry LLC

  • Best Rapid Response Campaign Merchandise

    From Criticism to Battle Cry: That Woman in Michigan Stands Her Ground
    Change Media Group

  • Best Spanish Language Campaign Merchandise

    Bernie 2020, Spanish Bumper Stickers
    Solidarity Strategies, LLC

  • Most Original/Innovative Collateral Item

    “Ready to Serve” Tear-Off Door Hanger
    Ampersand Strategies

Business & Professional Development

  • Best Employer: Professional Development Initiative

    Cygnal

  • Best Employer: Work-From-Home Transition (Democratic)

    Authentic

  • Best Employer: Work-From-Home Transition (Independent/Other)

    Calvert Street Group

  • Best Employer: Work-From-Home Transition (Republican)

    Targeted Victory

  • Best New Firm

    Sapphire Strategies

  • Best Political Firm Branding (Democratic)

    Agency Branding for Middle Seat Digital
    Middle Seat Consulting

  • Best Political Firm Branding (Republican)

    Medium Buying — Firm branding and Twitter account
    Medium Buying

  • Most Innovative Poli-tech Startup

    Numero, Inc.

Digital – Advertising & Targeting

  • Best Application of AI to Optimize Creative

    AI-Powered Persuasion in Pueblo for NO on 2A
    Strother Nuckels Strategies

  • Best Application of AI to Optimize Targeting

    VoteVets’ 2020 AI-Powered Digital Canvassing & Targeting Machine
    Authentic

  • Best Campaign Gif (Democratic)

    Donald Trump is coming to South Carolina!
    Mothership Strategies

  • Best Campaign Gif (Republican)

    “Defeat the Washington Machine”
    The Strategy Group Company

  • Best Campaign Meme (Democratic)

    Susan Collins – Nailed It.
    Compete Digital

  • Best Campaign Meme (Republican)

    Outdoorsman vs. “Outdoorsman-ish”
    M:7 Agency

  • Best Influencer Marketing by a Political Campaign

    When We All Vote & Influencers Turned Out Voters
    When We All Vote, Civic Nation

  • Best Online Ad Creative (Democratic)

    Typical Campaign Ad
    Content Media Co

  • Best Online Ad Creative (Independent/Other)

    BNSF Railway Track Safety
    True Blue Strategies

  • Best Online Ad Creative (Republican)

    COVID-Response Messaging and Acquisition
    AdVictory

  • Best Online Advertising on a Shoestring Budget (Ballot Initiative)

    Yes on 114 – Rocky Mountain Wolf Action Fund
    Boulder Strategies LLC

  • Best Online Advertising on a Shoestring Budget (Democratic)

    Jorge Cabrera – Full Set
    Compete Digital
    Christian Menefee for Harris County Attorney
    Foundation Blue Media

  • Best Online Advertising on a Shoestring Budget (Independent/Other)

    After Hours: Expanding Voting Access for Nights and Weeknds
    Change Media Group, The Action Factory, Voters Not Politicians

  • Best Online Advertising on a Shoestring Budget (Republican)

    Jeff Neff: One of Us
    M:7 Agency

  • Best Use of a Social Platform (Democratic)

    Yes on Measure R Social Images
    50+1 Strategies, Bowers Consulting Firm

  • Best Use of a Social Platform (Independent/Other)

    McClusky For Mayor Instagram
    Focus Creative

  • Best Use of a Social Platform (Republican)

    “The Queen of Instagram” – Collins for Senator
    Targeted Victory

  • Best Use of an Emerging Platform

    Michigan Planned Parenthood Votes, “Gary Peters Abortion Story”
    The New Media Firm

  • Best Use of Display Advertising (Democratic)

    From H Mart to the Polls
    Pacific Campaign House

  • Best Use of Display Advertising (Republican)

    “16 Counties” – Collins for Senator
    Targeted Victory

  • Best Use of Online Targeting for Ballot Initiative

    Data Driven Targeting For Colorado Springs Local Funding Initiatives
    WPA Intelligence

  • Best Use of Online Targeting for County, Local or Judicial (Non-Mayoral) (Democratic)

    Christian Menefee for Harris County Attorney
    Foundation Blue Media, Simpli.fi

  • Best Use of Online Targeting for County, Local or Judicial (Non-Mayoral) (Republican)

    A Dynamic Digital Slate
    Data Genomix
    Columbus REALTORS®: O’Brien for Franklin County Prosecutor
    Columbus REALTORS®

  • Best Use of Online Targeting for IE

    Behavioral Targeting to South Carolina Primary Voters
    Unite the Country

  • Best Use of Online Targeting for Mayoral

    Jenny Wilson for Salt Lake County Mayor
    Quorum Creative, DSPolitical

  • Best Use of Online Targeting for Presidential Campaign

    A Presidential Campaign to Reach Todos
    H Code Media, GMMB, Biden For President

  • Best Use of Online Targeting for Primary – Presidential

    Bernie 2020, California No Party Preference (NPP) Voters
    Solidarity Strategies, LLC

  • Best Use of Online Targeting for Primary – US House/Senate (Democratic)

    Jamaal Bowman for Congress Primary Campaign Persuasion/GOTV Advertising Program
    Middle Seat Consulting

  • Best Use of Online Targeting for Primary – US House/Senate (Republican)

    Leveraging Online Behavioral Data for Cross-Channel Advertising Campaigns
    AdVictory

  • Best Use of Online Targeting for State Legislative Campaign (Democratic)

    The Hometown Project: Content Targeting Meets Multi-Channel Data Targeting
    Epolitics.com, The Hometown Project

  • Best Use of Online Targeting for State Legislative Campaign (Republican)

    Urbanicity Rank Targeting Fuels an 11-point Comeback for Sen. Stephanie Kunze
    Ohio REALTORS®, REAL Strategies LLC

  • Best Use of Online Targeting for Statewide Campaign – Non-Federal (Democratic)

    Judgement Day: Terminating a Republican Majority on the Michigan Supreme Court
    Change Media Group

  • Best Use of Online Targeting for Statewide Campaign – Non-Federal (Republican)

    Lea Marquez Peterson for Corporate Commissioner
    IMGE

  • Best Use of Online Targeting for US House Campaign (Democratic)

    Sharice Davids for Congress audience-first digital campaign
    Rising Tide Interactive

  • Best Use of Online Targeting for US House Campaign (Republican)

    Using Graphic Ads to Speak to Specific Audiences
    The Strategy Group Company

  • Best Use of Online Targeting for US Senate Campaign (Democratic)

    Hickenlooper for Colorado
    Precision

  • Best Use of Online Targeting for US Senate Campaign (Republican)

    Digital Persuasion – Collins for Senator
    Targeted Victory

  • Best Use of OTT/CTV

    Using Connected TV to Reach Persuadable Voters in New Hampshire
    Rising Tide Interactive

  • Best Use of Programmatic Advertising

    Using Smart Cross-Screen Advertising to Save the Veto in Wisconsin
    Authentic

  • Best Use of Relational Organizing on a Campaign

    Relational Organizing for Sean Parnell
    Buzz360/SwipeRed

  • Best Use of Targeting to Support VBM Effort (Democratic)

    Digital Ballot Chase to Maximize Vote by Mail Efforts in the Georgia Runoffs
    Rising Tide Interactive

  • Best Use of Targeting to Support VBM Effort (Republican)

    Deep Root’s Vote-by-Mail Audiences
    Deep Root Analytics

  • Best Use of Targeting to Support Virtual Voter Contact (Democratic)

    VoteVets Targeting and Texting Operations
    Solidarity Strategies LLC, Vote Vets

  • Best Use of Targeting to Support Virtual Voter Contact (Republican)

    Fairfax County Delivers Digital Sample Ballots During Covid
    Zoldak Victory

  • Best Use of Technology for GOTV

    Inspiring voter action with omnichannel, video-driven experiences
    VDX.tv, Bully Pulpit Interactive, Democratic National Committee

  • Best Use of Technology for GOTV (Ballot Initiative)

    YES on Prop 22 – Activating Coalition Members By Harmonizing Technology and Data
    BASK Digital Media, Winner & Mandabach Campaigns, Bicker Castillo & Fairbanks

  • Innovation in Online Ad Measurement

    Dorothy Ad Engagement Measurement
    ACRONYM

Digital – Email & Fundraising

  • Best Application of Testing in an Email Program

    Yard Signs Might Not Win Elections, But Testing Proved They’d Raise Lots Of $
    Veracity Media, Harder for Congress

  • Best Email Acquisition Program (Democratic)

    Biden Victory Fund – General Election Direct Response Advertising Program
    Middle Seat Consulting, DNC

  • Best Email Acquisition Program (Independent/Other)

    Galvanizing a New Community for Women
    GALvanize USA, Precision

  • Best Email Acquisition Program (Republican)

    Can You Hear Me Now?
    McShane LLC
    Email Acquisition and Fundraising
    The Prosper Group

  • Best Email Subject Line

    Rev. Raphael Warnock’s “Puppies”
    MissionWired

  • Best End-of-Quarter Fundraising Email

    Hickenlooper for Colorado
    Authentic

  • Best Fundraising Email Creative/Copy for County, Local or Judicial (Non-Mayoral)

    Mosby
    Sogonex

  • Best Fundraising Email Creative/Copy for Gubernatorial Campaign

    Governor Jay Inslee Surrogate for Mike Cooney
    Mothership Strategies

  • Best Fundraising Email Creative/Copy for Mayoral Campaign

    Michelle Wu for Mayor
    Authentic

  • Best Fundraising Email Creative/Copy for Presidential Campaign

    Fundraising After the New Hampshire Primary
    Rising Tide Interactive

  • Best Fundraising Email Creative/Copy for Primary Campaign – US House/Senate (Democratic)

    Why I’m Running – Kara Eastman
    Kara Eastman for Congress, Sapphire Strategies

  • Best Fundraising Email Creative/Copy for Primary Campaign – US House/Senate (Republican)

    Sabotage
    Campaign Inbox

  • Best Fundraising Email Creative/Copy for Special Election Campaign

    Mocked
    Campaign Inbox

  • Best Fundraising Email Creative/Copy for State Legislative Campaign

    Red Dress
    FOGLAMP

  • Best Fundraising Email Creative/Copy for Statewide Campaign – Non-Federal

    Bob Ferguson – Taking Trump on in the Courts and Winning!
    New Blue Interactive

  • Best Fundraising Email Creative/Copy for US House Campaign (Democratic)

    Rep. Val Demings’ “115 years of Black history”
    MissionWired

  • Best Fundraising Email Creative/Copy for US House Campaign (Republican)

    Domestic Enemies
    Campaign Inbox

  • Best Fundraising Email Creative/Copy for US Senate Campaign (Democratic)

    Rev. Raphael Warnock’s “God bless you, Mom”
    MissionWired

  • Best Fundraising Email Creative/Copy for US Senate Campaign (Republican)

    Digital Fundraising – A Tail of Two Dogs
    Targeted Victory

  • Best Use of Data Analytics/Machine Learning in Online Fundraising

    Young Kim for Congress
    Targeted Victory

  • Best Use of Email (Democratic)

    Effective and Scalable Email Fundraising in a Competitive Race
    Rising Tide Interactive

  • Best Use of Email (Republican)

    Daines for Senate email fundraising
    Campaign Solutions

  • Best Use of Email for GOTV

    “Early Voting Starts Tomorrow”
    The Strategy Group Company

  • Best Use of Personalization in Fundraising

    FWD: Can you loop in Andrew?
    MDW Communications

  • Best Virtual Fundraising Event (Democratic)

    Nebraska Democratic Party Morison Exon Fundraiser
    BCom Solutions, Nebraska Democratic Party

  • Best Virtual Fundraising Event (Republican)

    Socially Distant Whiskey Tastings
    High Cotton Consulting

  • Best Virtual Fundraising Program (Democratic)

    Jaime Harrison Finance Team
    Makenzie Richardson, Ashley Floyd, Ashleigh Lancaster, Mickey Suber

  • Best Virtual Fundraising Program (Republican)

    Lindsey Graham virtual fundraising
    Campaign Solutions

  • Most Innovative Email Technique

    Preview
    Campaign Inbox

Digital – Online Video

Digital – Websites

  • Best Educational Resource for VBM on a Website (Democratic)

    Own Your Vote Colorado
    Boulder Strategies, CO Democratic Senate Campaign Fund

  • Best Educational Resource for VBM on a Website (Republican)

    Sasse for Senate – Voter Hub
    IMGE

  • Best Landing Page

    UAW Vote By Mail for Best Landing Page
    Change Media Group, UAW

  • Best Microsite

    AT&T Policy Forum
    True Blue Strategies

  • Best Spanish Language Website

    LUCHA 2020 Spanish Website
    The Colibri Collective

  • Best Website for Ballot Initiative

    Kivvit – Michigan Natural Resources Trust Fund
    Nature Conservancy, MI Environmental Council, MI United Conservation Clubs

  • Best Website for County, Local, or Judicial (Non-Mayoral)

    SheriffJohnMina.com
    MDW Communications

  • Best Website for IE

    Our Mission
    Boulder Strategies LLC, Strother Nuckels Strategies, United Association

  • Best Website for Issue Advocacy or Public Affairs Campaign

    Water for Arizona Coalition – WaterforArizona.com
    HighGround Inc., Water for Arizona Coalition
    Stop Pebble Mine
    True Blue Strategies

  • Best Website for Mayoral Campaign

    Randall Woodfin for Birmingham Mayor
    FSSG

  • Best Website for Primary Campaign – US House/Senate

    Amy Kennedy’s Campaign Website
    Authentic

  • Best Website for Special Election Campaign

    30 Days And Counting
    McShane LLC

  • Best Website for State Legislative Campaign

    JJR.vote
    MDW Communications

  • Best Website for Statewide Campaign

    Florida Democrats
    Landslide Digital (formerly Scotch Digital)

  • Best Website For US House/Senate (Democratic)

    Amy McGrath for Senate
    Landslide Digital (formerly Scotch Digital)

  • Best Website For US House/Senate (Republican)

    Tuberville for Senate
    Push Digital

Direct Mail

Field

  • Best Canvassing Program

    Steve Daines for U.S. Senate
    In Field Strategies

  • Best Field Program Pivot Amid COVID

    Mi Familia Vota’s #BastaTrump Latino Mobilization
    MFV, MFVEF, Autonomy Strategies, Fireside Strategies, Hooligans Media

  • Best GOTV Campaign to Mobilize Diverse Communities

    It’s a Warnock Life: 50 Hours of Spinning for 50 Seats of Winning in Georgia
    Atlas Strategy Group, BtheNOW, Tiger Entertainment, Janelle Bechdol, Rebecca Lee

  • Best GOTV Campaign to Mobilize Young Voters

    Soy Latinx. Sí Voto.
    Corazón Latino

  • Best GOTV Execution

    Clean Sweep of Anaheim City Council Races
    C3 Public Strategies

  • Best No-Contact Field Program

    WINdivisible
    Indivisible Project

  • Best Use of Data Analytics/Machine Learning in Field Program (Democratic)

    Biden for President – Using AI to Find Unreachable Supporters
    Authentic, Biden for President

  • Best Use of Data Analytics/Machine Learning in Field Program (Republican)

    Optimized Congressional Field Targeting In A Challenging Environment
    WPA Intelligence & Vanguard Field Strategies

  • Best Use of Paid Field Program

    The History Making Hoosier State Petition Blitz
    5Thirteen Consulting, EccaNova

  • Best Voter Registration Campaign

    Expand the Electorate
    ACRONYM

Grassroots Advocacy

  • Best Action Center/ Grassroots Website

    YES on 22 – Driving Coalition Action through Engaging & Evolving Website Actions
    BASK Digital Media, Winner & Mandabach Campaigns, Bicker Castillo & Fairbanks

  • Best Advocacy Advertising Campaign

    Defending Civil Justice
    FSSG

  • Best Advocacy Social Media Campaign

    Trust Us
    Iron Light

  • Best Advocacy Technology Platform

    One Click Politics – Surviving the Pandemic
    One Click Politics, Chazz Clevinger

  • Best Civic Education Resource

    USC Election Cybersecurity Initiative
    Prevail

  • Best Email Action Alert

    Care for the Common Good
    Trinity Health, ACCESS Marketing Services

  • Best Innovation in Advocacy

    One Click Politics & DraftKings – Fantasy is Real
    One Click Politics, DraftKings

  • Best Lobby Day

    United Way’s Virtual Lobby Day Experiences a 265% Increase in Engaged Advocates
    United Way Worldwide

  • Best Use of Data

    Building VoteVets’ Conversational AI-Driven Custom Voter File
    Authentic

  • Corporate Grassroots organization of the Year

    Fiverr

  • Non-Profit Grassroots organization of the Year

    Food Allergy Research & Education

  • Public Affairs Firm of the Year – Fewer than 50 Employees

    Marathon Strategies

  • Public Affairs Firm of the Year – More than 50 Employees

    Kivvit

  • Trade Association of the Year – Fewer than 50 Employees

    Independent Contractors and Businesses Association

  • Trade Association of the Year – More than 50 Employees

    National Retail Federation

International

  • Best Canadian Online Ad Campaign

    Saskatchewan Provincial Campaign
    The NOW Group, Saskatchewan NDP

  • Best Canadian Online Video

    “Could Things Get Worse Than 2020?”
    Point Blank Creative, BC Federation of Labour

  • Best Canadian TV Advertisement

    People Person
    The NOW Group, BC New Democratic Party

  • Best Canadian Use of Outdoor Advertising

    It’s Yours
    The NOW Group, CUPE Local 500

  • Best Canadian Website

    Fair Taxes For All
    Wellington County

  • Best European Direct Mail Piece

    Creating a captivating election newsletter
    Monika Shaw Salajova (SEN 21)

  • Best European Online Ad Campaign

    Schau auf dich, schau auf mich. (Take care of you & me.)
    Campaigning Bureau, Österreichisches Rotes Kreuz

  • Best European TV Advertisement

    Landwirtschaftskammer Niederösterreich „Verlass di drauf!“
    Campaigning Bureau & Landwirtschaftskammer Niederösterreich

  • Best European Use of Outdoor Advertising

    Niederösterreichs Bauern
 – „Für dich, für alle, für Österreich“
    Campaigning Bureau & Niederösterreichs Bauern

  • Best European Website

    Europe’s Future – A New Hope
    Campaign Lab

  • Best International Campaign (National)

    Luis Abinader – Change is now (el cambio va) – De Vengoechea & Associates
    De Vengoechea & Associates
    Māori Language Moment Aotearoa New Zealand
    For Purpose, Te Taura Whiri i te Reo Māori

  • Best International Campaign (Sub-National)

    Take The Pledge to Stop the Spread
    Ontario Hospital Association

  • Best International Firm

    Campaigning Bureau

  • Best International Online Ad Campaign

    Schau auf dich, schau auf mich. (Take care of you & me.)
    Campaigning Bureau, Österreichisches Rotes Kreuz

  • Best International Online Video (National)

    Forward Together Campaign
    Canadian Labour Congress, Metric Strategies, Cloud in the Sky Studios

  • Best International Online Video (Sub-National)

    “Could Things Get Worse Than 2020?”
    Point Blank Creative, BC Federation of Labour

  • Best International TV Advertisement

    People Person
    The NOW Group, BC New Democratic Party

  • Best International Use of Outdoor Advertising

    Standing Tall
    BuzzMaker

  • Best International Website

    Māori Language Moment Aotearoa New Zealand
    For Purpose, Te Taura Whiri i te Reo Māori

  • Best Latin American Campaign Slogan

    Un Minuto de Silencio
    Comunicación Social PRI, Ojiva Consultores

  • Best Latin American Digital Campaign

    México al Revés
    Comunicación Social PRI, Ojiva Consultores

  • Best Latin American Direct Mail Piece

    OCUPA
    Ojiva Consultores

  • Best Latin American Firm

    Ojiva Consultores

  • Best Latin American Online Video

    Estamos contigo
    Colectivo B

  • Best Latin American TV Ad

    Luis Abinader – Let’s make things Change
    De Vengoechea & Associates, Basanta Films.

  • Best Latin American Use of Outdoor Advertising

    Estamos contigo
    Colectivo B

  • Toughest Latin American Online Video

    They are leaving
    De Vengoechea & Associates

Mobile

  • Best Use of Mobile Technology

    Vote.org 2020 GOTV Election Reminder Mobile Broadcast Program
    ACM Strategies

  • Best Use of Mobile to Support a Field Program (Democratic)

    Mark Mullet for Senate – Texting for Ballot Rehab
    REAL Strategies, C3 Public Strategies, Committee for Proven Leadership

  • Best Use of Mobile to Support a Field Program (Republican)

    Kat Cammack Mobile Chase Program
    RightVoter

  • Best Use of P2P on a Campaign (Democratic)

    Vote Vets Peer to Peer Organizing
    Solidarity Strategies LLC, Vote Vets

  • Best Use of P2P on a Campaign (Independent/Other)

    YES on Prop 14 – Custom Audience P2P Texting with Personal Stories
    BASK Digital Media, Amplified Strategies, Winner & Mandabach Campaigns

  • Best Use of P2P on a Campaign (Republican)

    Best Use of Peer to Peer on a Campaign – Joni for Iowa
    Targeted Victory

  • Best Use of SMS (Democratic)

    Conservation Colorado Victory Fund , County Specific Texting Campaign
    Solidarity Strategies, LLC
    Michelle Au for Georgia State Senate
    Chism Strategies

  • Best Use of SMS (Republican)

    John James for Senate – Automated SMS Fundraising Program
    IMGE

Newspaper

  • Best Newspaper Ad for Political Campaign (Democratic)

    Suozzi
    The Parkside Group

  • Best Newspaper Ad for Political Campaign (Independent/Other)

    Affordable Housing Newspaper Ad
    William Berry Campaigns

  • Best Newspaper Ad for Political Campaign (Republican)

    Hell Freezes Over
    Hackney & Hackney

  • Best Newspaper Ad for Public Affairs/Issue Advocacy Campaign

    Zombie Mine
    True Blue Strategies

Out of Home

  • Best Use of Digital Out of Home (DOOH)

    LUCHA Blue Vote
    The Colibri Collective

  • Best Use of Outdoor Advertising

    Encouraging low information voters to participate in MI elections
    Know-How Strategies (public affairs division of Sage Media)

Overall

  • Best Bare-Knuckled Street Fight Victory

    1631 Digital & NAB team up to defeat the Ad TAX–a good old fashion take down
    1631 Digital, National Association of Broadcasters

  • Best Campaign Comeback

    The Young Kim Campaign
    Targeted Victory, Honold Communications, Axiom Strat., Public Opinion Strategies

  • Best Campaign Response to COVID-19

    Inseparable
    Mighty Good, Civitas Public Affairs, Simko Creative

  • Best Collateral Item or Sign

    Philly for Joe
    Publitics

  • Best Cross-Channel Ad Campaign

    Mark Kelly for Senate – Best Cross Channel Ad Campaign
    Left Hook

  • Best Data Analytics Solution

    Voto Latino search engine analysis and correlation with voter file analysis
    Rising Tide Interactive

  • Best Direct Mail Piece

    Biden’s Touchdown
    SKDKnickerbocker

  • Best Online Advertising Campaign

    ACRONYM’s “Four is Enough” Campaign
    ACRONYM

  • Best Online Video – Political

    Come On Up for THE RISING
    Devine Mulvey Longabaugh

  • Best Online Video – Public Affairs

    Defending Civil Justice
    Forward SSG

  • Best Public Affairs Campaign

    Ohio Hospital Association – “Do the Right Thing”
    Content Creative Media

  • Best Radio Ad

    Fox in the Henhouse
    Hackney & Hackney, Axiom Strategies NW, Justin Matheson – Consultant

  • Best Rapid Response Campaign

    “Kristin Urquiza”
    Nuestro PAC, Devine Mulvey Longabough

  • Best Special Election Campaign

    A Better Wisconsin Together Political Fund: Wisconsin Supreme Court Election
    Sage Media Planning & Placement

  • Best TV Ad

    Sadie
    FP1 Strategies, McCaul for Congress

  • Best Use of Data Analytics/Machine Learning

    Projecting a Multi-Way Primary
    Numinar

  • Best Use of New Technology

    Biden for President – Using AI to Find Unreachable Supporters
    Authentic, Biden for President

  • Best Use of Online Targeting

    Kivvit – New Jersey Department of Health
    New Jersey Department of Health

  • Best Use of Opposition Research

    “Relieved”
    Honold Communications, Inc.

  • Best Villain in a Direct Mail Piece

    CA Oakland Parcel Tax – NO ON MEASURE Q
    National Association of REALTORS® Fund, ACCESS Marketing Services

  • Best Vote-By-Mail Program

    DSCC Early Vote / VBM Program
    The Parkside Group

  • Best Website

    Florida Democrats
    Landslide Digital (formerly Scotch Digital)

  • Innovation in Fundraising

    Raiser Tool
    NGP VAN, Biden 2020 Campaign

  • Most Daring And Successful Tactic

    Parris Island
    FP1 Strategies, Nancy Mace for Congress

  • Most Innovative Product of The Year

    Toolbox by DSPolitical
    DSPolitical

  • Toughest Direct Mail Piece

    Hung in the Balance
    Direct Edge Campaigns

Phone Calls

  • Best Automated Phone Call

    The Good Doctor Paul for Marchant
    McShane LLC

  • Best Live Phone Call

    Voter Rationalization Call to Shore Up Base Support
    Winning Connections

  • Best Overall Use of A Telephone Town Hall (Democratic)

    Bernie 2020 Telephone Town Halls
    Solidarity Strategies, LLC

  • Best Overall Use of A Telephone Town Hall (Republican)

    30 Days And Counting
    McShane LLC

  • Best Use of Phones for Fundraising

    Last Call for Governor Abbott
    CampaignHQ

  • Innovation in Phone Engagement

    Expanding the Electorate in Arizona
    Mark Kelly for Senate, The Arizona Democratic Party, Winning Connections

Radio & Podcasts

  • Best Radio Ad for a Presidential Campaign

    Biden for President – “Same Old” ft. Samuel L. Jackson (Radio)
    Terrance Green, Adam Mansbach

  • Best Radio Ad for a US House Campaign (Democratic)

    “Rebuild”
    Potomac Waves Media

  • Best Radio Ad for a US House Campaign (Republican)

    No Regard for the Truth
    Hackney & Hackney
    Julie Oliver The Job Demolisher
    Go Big Media Inc.

  • Best Radio Ad for a US Senate Campaign

    “Our Side”
    Potomac Waves Media

  • Best Radio Ad for County, Local or Judicial Campaign (Non-Mayoral)

    “This One Belongs”
    The Strategy Group Company

  • Best Radio Ad for Gubernatorial Campaign

    Again and Again
    FP1 Strategies, Committee to Re-elect Jim Justice

  • Best Radio Ad for Independent Expenditure (Democratic)

    The Challenges We Face
    CounterPoint Messaging

  • Best Radio Ad for Independent Expenditure (Republican)

    “Taxed A Lot”
    OnMessage Inc., Congressional Leadership Fund

  • Best Radio Ad for Mayoral Campaign

    Ledford for Mayor – She’s a cut above the rest!
    Optima Public Relations, Bev Standing Voiceovers

  • Best Radio Ad for Primary Campaign – Presidential

    Nevada Latino Voters
    Solidarity Strategies, LLC

  • Best Radio Ad for Primary Campaign – US House/Senate (Republican)

    “Chicken”
    The Strategy Group Company

  • Best Radio Ad for Public Affairs/Issue Advocacy Campaign or Ballot Initiative

    No on L – It’s Just Another Property Tax
    Venture Strategic

  • Best Radio Ad for State Legislative Campaign (Democratic)

    Early
    AL Media

  • Best Radio Ad for State Legislative Campaign (Republican)

    Rib Eye
    Hackney & Hackney

  • Best Spanish Language Radio Ad

    UltraViolet Action and UnidosUS Action Fund- Latina Voter Engagement
    Solidarity Strategies, LLC

  • Best Use of Radio Targeting (online or terrestrial)

    GOTV Live™ / Get Out the Vote Live™
    Biden Media Team, Truxton Creative, Converging Media, Situation Interactive

  • Best Use of Targeting in Podcast Advertising

    “Troy Talks”
    The Strategy Group Company

  • Best Use of Voice-Over Talent

    Violence Starts It All
    Powerful Performance Solutions, LLC.

  • Toughest Radio Ad

    Fox in the Henhouse
    Hackney & Hackney, Axiom Strategies NW, Justin Matheson-consultant

Research

  • Best New Research Technique (Democratic)

    GQR Smart Social Listening
    Greenberg Quinlan Rosner (GQR)

  • Best New Research Technique (Republican)

    High Volume and Rapid Insight Campaign Ad Testing
    TargetPoint Consulting

  • Best Use of Technology in Research

    Likely Electorate Modeling
    Echelon Insights

  • Innovation in Survey Research

    Avalanche Insights Deep Listening
    Avalanche Insights

Television

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