As 2020 Heats Up, So Does the Email Fundraising Debate
It’s the new normal, at least at the national level: Staggering fundraising numbers from campaigns and committees where hyperbolic subject lines and email copy are often the starting point.
Debate over the potential long-term negative impact of so-called churn and burn email fundraising programs isn’t new, but the conversation does have new life as the 2020 presidential cycle gets underway.
One 2020 prediction consu...
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