• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Shop
  • Jobs Board
Campaigns & Elections logo

Campaigns & Elections

  • Subscribe
  • My Account
  • Facebook
  • Twitter
  • LinkedIn
  • Articles
    • Industry News
    • CampaignTech
    • Creative
  • Videos
  • Buyer’s Guide
  • Reports
  • Expert Database
  • Events
  • Awards
    • Reed Awards
    • CampaignTech Awards
    • Rising Stars
  • Consultant Directory
  • Become a Member
  • Shop
  • Job Board
  • Subscribe
  • My Account
  • Facebook
  • Twitter
  • LinkedIn

Poll watching goes mobile

The majority of Democratic campaigns, up and down the ballot, will have real-time intelligence Tuesday on who has actually cast a ballot with the release of NGP VAN’s Mobile Pollwatcher.
Using the data, progressive field teams will be able to target their GOTV activities accordingly and avoid contacting people who have already voted. While Mitt Romney’s campaign launched a similar tool, NGP VAN boasts that its innovation is collaborative, so the information will be shared among all Democratic campaigns with access to VAN.
“I think it will have a fairly substantial effect, particularly later in the day when large portions of people have voted,” says Stu Trevelyan, president and CEO of the technology firm.
In the past, poll watchers would rely on written lists, handed off to field teams, to help them target those who had yet to vote. But by the time a field operative reached the door of some of the people on the list, they had already cast their ballot.

Tomorrow, Trevelyan says, thousands of poll watchers will use mobile phones with web access to log in information at the polls that will be relayed instantly to GOTV teams.

In a state like Pennsylvania, with competitive races at all levels of the ticket, he says Obama for America won’t need to have a poll watcher in every precinct this year to know where to send field teams—so long as a VAN-powered campaign is filling the gaps.

Subscribe for Industry News Plus the Latest in Campaign Strategy & Tactics

Hidden
This field is for validation purposes and should be left unchanged.
Share:
FacebookTweetLinkedIn

Primary Sidebar

By
Dave Nyczepir
11/05/2012 12:00 AM EST
FacebookTweetLinkedIn

C&E Creative Summit 2023 Countdown:

Get Tickets

Most Read

  • Digital Organizing

    How Digital Can Help Thread the Needle in Virginia

  • Sponsored

    Combine Digital Advertising With Direct Mail, The SMART Way

  • Sponsored

    Political Comms Is The Premium Peer-To-Peer Texting Platform

Subscribe for Industry News Plus the Latest in Campaign Strategy & Tactics

Hidden
This field is for validation purposes and should be left unchanged.

Become a member and get access to exclusive content.

Join Today

Footer

Upcoming Events

  • June 28

    The Future of Politics: Three Cutting-Edge Tools to Win in 2024

  • September 21

    Campaigns & Elections Creative Summit

Subscribe To Our Newsletter

For the latest in campaign strategy & tactics plus industry news and analysis, subscribe for free today.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Follow us

Follow Campaign and Elections for more daily content.

  • Facebook
  • LinkedIn
  • Twitter
  • About
  • Privacy Policy
  • Terms & Conditions
  • Contact

Copyright © 2023 Political World Communications, LLC

Advertisement

Subscribe for Industry News Plus the Latest in Campaign Strategy & Tactics

Hidden
This field is for validation purposes and should be left unchanged.