Participants in a Public Affairs Council survey gauging user satisfaction with various brands of public affairs software have judged Aristotle the best in the business for the second consecutive year.
The non-scientific survey, which was distributed among political and advocacy professionals at the council’s January grassroots and February PAC conferences, has been conducted annually since 1995. In all, 166 participants shared feedback on software that they use to assist with compliance and grassroots organization, with Aristotle’s performance rated by thirty respondents. Among the other firms whose software was assessed by more than twenty participants were Vocus and DDC Advocacy.
The survey participants rated Aristotle highest in terms of satisfaction with data management, training and maintenance, and cost of installation and upkeep.
Aristotle’s CEO John Phillips says the various software packages that his firm makes available are scalable for both “heavy hitters” in advocacy or lobbying as well as single-issue organizations or candidates. “This is ground zero for software lists and consulting services,” says Phillips.
Phillips says that the biggest area of growth for data management firms moving forward will be issue and advocacy campaigns, “especially now with Citizens United and all the money flowing into advocacy advertising.”
Noah Rothman is the online editor at C&E. E-mail him at nrothman@campaignsandelections.com