VoterTrove has forged a new partnership with CampaignGrid that will allow its campaign clients to take greater control over their digital advertising.
The Austin, Texas-based start up provides its clients what founder Justin Gargiulo calls a “central data source,” which integrates robocalls, auto polls and overall data management. Its new partnership with CampaignGrid means that campaigns can match their internal and voter file data with cookies in the D.C.-based firm’s catalogue to optimize online ad targeting.
“The goal is to integrate the cookie targeting and online ads with everything else we offer. It was the logical next step. I can’t think of a more perfect match,” says Gargiulo. “It just made a whole lot of sense.”
Cookie targeting can be pricey for smaller campaigns, but Gargiulo says the service is scalable. Moreover, VoterTrove is helping smaller campaigns by actually pre-matching the records through CampaignGrid. “What they pay us for the match will be a fraction of the price it would be to do the match through another vendor,” he says. “We’re essentially sending our campaign’s data to CampaignGrid and saying, ‘Match it.'”
By acting as a go-between for their client and CampaignGrid, “we’re putting more control into the campaigns’ hands so you can coordinate your online ads with your phone banking, your canvassing,” says Gargiulo. “It all ties together.”