3 Questions On Search Advertising for 2022
Flexpoint Media’s Steve Johnston on how political clients should be thinking about search advertising next year.
Image Credit: Erikona
Search advertising will play a larger role in the media mix for many campaigns and groups in 2022, consultants have told C&E.
Part of the reason is the complexity of the issues tied to the midterms — the infrastructure bill to name one — and because states are continuing to change rules around voting heading into the midterm cycle.
With that in mind, C&E spoke with FlexPoint Media’s Steve Johnston, who formerly ...
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