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Advocacy Marketing targets Sacramento firms 

Three strategists from Sacramento’s public affairs and marketing worlds have joined forces to hawk digital services to West Coast consultants and lobbyists. 

Joe Camicia, Ken Knecht and Kyle Cassano recently opened the doors of Advocacy Marketing in Sacramento. Their pitch: Let us handle your Web presence. 

State capitals can be slow to adopt the latest political technology. In fact, some in Sacramento still consider a phone tree a technological innovation. But even large consulting firms ignore their websites and leave stale content posted for weeks or months. Those are the advocacy and campaign professionals who need a robust online presence, says Knecht , but they don’t have the time or knowhow to maintain one.

“They don’t put a lot of thought behind when to post, what to post. They post a few things and they don’t really know how to track the response,” Knecht says. “We help manage that. We write post lists, schedule those and work with them on tracking and engagement.”

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They’re charging on a sliding scale and are open to clients from both sides. 

“We’re dealing first to the consultants and the lobbyists,” says Camicia. “We’ll start close to home but certainly aren’t opposed to looking beyond Sacramento.” 

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By
Sean J. Miller
06/28/2014 12:00 AM EDT
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