Campaigns up and down the ticket are having to adapt their paid media strategies as self-funding billionaires at the presidential level continue to eat up inventory across the Super Tuesday states.
With Nevada, New Hampshire, Iowa and, after Saturday, South Carolina tabulated, the presidential campaigns will be looking ahead to March 3 when more than a third of the DNC delegates are up for grabs. As the presidentials widen their paid media reach, they’re bumping up against the ad plans of local primary candidates looking to get their messages out in the closing stages of their own primaries.
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