Mail Consultants Have A Pitch To Avoid The Trump Trap
Mail consultants are pitching their services as a way to solve this cycle’s messaging conundrum: navigating Donald Trump’s polarizing effect on voters.
The Republican president has a dismal approval rating, which drops to single digits among Democrats. That makes Trump-related messaging a no brainer to base voters on the left.
But consultants are grappling with how to go after the rest of the electorate, for instance, tho...
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