Mail Consultants Positioned For Gains During Covid Election
This could be mail vendors’ time to shine.
Despite partisan opposition, more citizens are expected to have access to vote by mail this cycle. And with campaigns having a larger universe to chase ahead of Election Day, there’s a much clearer path for mail consultants to demonstrate why direct mail should be a larger portion of campaign spending than it might otherwise be in 2020.
As digital has grown its shar...
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