Revolvis names Barajas partner 

Hector Barajas has become a partner in Revolvis Consulting after serving as the GOP firm’s vice president for the past year.

Barajas has been in and out of the California-headquartered firm’s offices since it was founded in 2009. The first time he left was in 2010 to serve as a spokesman for Meg Whitman’s ill-fated gubernatorial run. Barajas left again in 2012 to spend a year as communications director for the California Senate Republican Caucus.

“Hector has been an integral part of our success,” stated Jason Roe, a founding partner in Revolvis.  “His understanding of voting and behavioral trends in the Latino community are critical to helping our clients understand this emerging and important part of the American marketplace.”

Duane Dichiara, also a founding partner, added: “Latinos in the United States are increasing their influence not just at the ballot box, but in our culture. It takes more than reading data to understand this impact and Hector is a unique leader in understanding and influencing target audiences.”

Meanwhile, Barajas said Latinos voters can help make the GOP a “permanent majority party in America.”

“The partners at Revolvis have always understood how important it is to broaden the Republican appeal beyond the base which is why they are successful in blue states and blue districts,” he said. “I am excited to invest myself even more to that success but more importantly, to making the Republican Party the permanent majority party in America.”