The 2022 midterm cycle is projected to see more money spent on political advertising than in any previous midterm year. And Connected TV (CTV), one of the fastest growing ad channels, is helping to drive that growth. C&E spoke to political ad strategists and media buyers from both sides of the aisle about the growth and importance of CTV & OTT for political media plans.
In this report, C&E digs deeper into the consumption trends that have driven the shift over the past two election cycles, the current state of ad-supported CTV, and the questions campaigns need to be asking to understand how well their ad dollars are being spent.
Download the free report, Streaming TV and the Political Market, by filling out the form.