The 2024 Election was a game-changer in American politics, with different demographics voting in surprising ways, making it more challenging to reach specific voters. As campaigns prepare for the upcoming elections, they must adapt their advertising strategies to resonate with this evolving voter landscape.
The United States Postal Service® conducted comprehensive post-election research to capture what has shifted and stayed the same during recent election cycles to provide campaigns with a better understanding of how voters prefer to receive information. Their latest annual white paper provides actionable insights from this research to develop a winning campaign strategy that includes mail as a key component of the media mix.
Download the free report, Engage a Shifting Electorate with Direct Mail, for a guide with key strategies and tactics to optimize direct mail in the next election cycle.
Sponsored By: The United States Postal Service®
