The 2024 election cycle promises to be a battle for power unlike any previous election cycle. From an ever-changing electorate to emerging technologies, campaigns face an array of campaign challenges. In their latest annual white paper, the United States Postal Service® provides actionable insights from 2023 election research to demonstrate how direct mail can be the solution to these campaign challenges.
The report highlights some of the unique challenges and experiences of campaign consultants through survey results and in-depth interviews. Post-election voter surveys were conducted following key bellwether gubernatorial and mayoral elections to measure current perceptions of political advertising channels.
Download the free report, How to Tackle Campaign Challenges with Direct Mail, for a guide on how the voter relationship with direct mail can be the solution to the challenges campaigns are facing through tailoring, timing, and targeting.
Sponsored By: The United States Postal Service®
