Raising the Future: The Next Wave of Generosity

Anedot explains how digital fundraising can be maximized for campaigns with a small staff, limited resources, and a small advertising budget.

The rapid expansion of online fundraising has taken on new meaning in this political election cycle. The amount of money raised in single hours has surpassed what once would have been raised in a day, in a week. The 2020 Presidential election has made history for the largest hourly totals ever received for both major political parties. Digital platforms can process millions of dollars in a single hour, making a single event, Tweet, news story, or campaign announcement the driving force for massive financial gain and political advancement. Raising money is the lifeblood of any campaign. 

How can digital fundraising be maximized for campaigns with a small staff, limited resources, and a small advertising budget? What about PAC’s and political candidates who are running their own campaign? What about that first-time State House candidate or the County Council candidate? What if a Republican and Democrat may want to work together on an issue? What about a world where there isn't exceptionally high turnout, anger, and enthusiasm at the top?

This is the world where non-profit organizations, churches, and educational institutions live every day. The reality is that fundraising may also look very different for political organizations in 2021. In addition to our work to build and strengthen Anedot as one of the best platforms in the market, we have looked ahead to building products that are ready for what comes next. Future products are built on more than a decade of hands-on learning with customers and focused for the future. What do we call that future? Action Pages.

Action Pages are built to make giving easier and more customized. Our data research has shown that donors want their data to be secure, their information to be private and they do not want to be spammed by text messages and phone calls. Political organizations and political candidates must be able to work together with an affordable tool that is easy to use – for both!

Action Pages provide a custom page builder that customers can use to build donation, petition, survey pages, and more. The product is incredibly flexible with a beautiful drag and drop editor. Donation pages have been optimized for best practices after analyzing and testing the forms of every product in the market including our own. Action Pages are smart. If you have a membership program, you can enable people to give $20 a month or $200 a year. Action Pages are powerful yet easy for everyone.

Action Pages brings teams together without complicated conduits. Two c4 organizations can partner on legislation and collect petition data together. State-level candidates can work together to accept donations on the same page as direct contributions. Cross-sells with different types of entities can happen simultaneously. Donors can pay the fees for their donation.

Action Pages is the most flexible tool for all political campaigns and organizations to network and truly organize around their cause. Even better, it’s free!

Anedot has always believed that good online fundraising starts with building relationships and teaching people how to communicate their message. Anedot equips you with powerful tools to reach that goal.

Paul Dietzel is founder and CEO of Anedot. Anedot builds fundraising tools for churches, campaigns, nonprofits, and universities. Listen to Paul’s weekly podcast: The Paul Dietzel Report. Follow @PaulDietzel on social media, or read more of Paul’s writing on Anedot’s blog.