Is this the “year of the woman”?
Some observers think so, considering this midterm election cycle has more women running for office than ever before.
As part of the United States Postal Service® regional sales team, I had the opportunity to interact with a broad range of campaigns while supporting political mail in Chicago. Together, we would often strategize on how to best target specific audiences by mail—including women. Do women have unique preferences when it comes to mail? It appears they do.
To uncover the emerging trends among women voters for this midterm cycle and better understand how campaigns can reach women voters, the American Association of Political Consultants (AAPC) and the United States Postal Service® joined forces and commissioned a survey of 900 Virginia voters, including 611 women voters, in the days immediately following the November 2017 Virginia gubernatorial election. Some of our findings, visualized below, reveal some surprising insights about how women think about, trust and interact with political mail.
Download the Reaching Women Voters handout, and download the full white paper, The Credibility Factor.
Whether it’s direct mail insights, consulting on direct mail design, or navigating operational support, the Postal Service™ is committed to helping campaigns Deliver The Win™. If you would like to talk to a direct mail specialist, please contact us directly or visit us at www.deliverthewin.com.