The Power of the Phone: How Phone-Based Outreach Powers Smarter Campaigns

In an age where voters are drowning in digital noise, the phone remains one of the most trusted and effective tools in a campaign’s arsenal. This session explored how modern phone-based outreach, powered by intelligent data, automation, and analytics, drives higher engagement, sharper insights, and better results for political organizations, advocacy groups, and research institutions. Experts from Enghouse Insights unpacked how advanced call technologies are reshaping campaign strategy, from polling and persuasion to turnout and fundraising, all while maintaining full compliance with today’s complex communications regulations.