It’s no surprise that digital advertising is growing. It’s been increasing in popularity over the last few years and is predicted to be the main focus for candidates on the road to 2020.
But not all digital activations perform at the same level. All campaigns have 3 fundamental needs regardless of party or candidate: 1) Drive number of and amount of donations, 2) Drive agenda topics and 3) build and maintain the continuity of their respective voter communities.
Push notifications, relatively new to campaign marketing, uniquely satisfies all 3 need areas. There is a staggering +14 billion push notifications delivered to users in the US each month, and now the political world is getting in on the action, with Victory Pushing leading the way.
How effective are push notifications?
Push notification advertising is quickly replacing email marketing. With such great results, it’s not surprising. Our current clients are seeing 10x ROI with Push compared to traditional email campaigns, and an impressive ~18% CTR. Compared to banner ads, consumers interact with push notifications up to 60% more. Users trust push notifications, and they won’t experience banner blindness like they would with other advertising formats. It’s a savvy way to bring new elements into your digital game plan for 2020 and drive users where you want them to go.
How do Push Notifications work?
Push notifications are alerts that reach users across desktop, mobile, and tablet devices. Push notifications are engaging, but non-intrusive. In the political space, they’re becoming a crucial campaigning component. Push notifications can be powerfully used to mimic a “breaking news” alert for a news site, or to alert a user of an update for an app. Unlike a donation button or a newsletter signup form that get lost on a crowded webpage, our eyes naturally gravitate toward a push notification that appears on our screen. Even better, the entire notification is clickable which makes it easier for users to get to where you want them to go.
What about privacy?
With push notifications, you can send direct, targeted messaging to users without having to worry about privacy issues. Push notifications are permission-based, meaning voters have to opt-in before they can start receiving messages. For the first time in history, people are able to subscribe to websites without needing to provide any personal information – dramatically lowering the barrier to entry, and allowing the push notification audience to grow.
How can Victory Push help?
Our platform can provide candidates and firms with an unparalleled opportunity to reach digital voters. With multi-device reach, and visibility rates close to 100%, push notifications aren't just delivered – they're noticed. Push on Victory Push gives candidates and firms the opportunity to run a plethora of different campaigns. Creative opportunities can range from sharing political agendas to raising awareness for advocacy campaigns, driving donations directly from the homescreens of American voters’ computers and phones, capturing emails to be added to your CRM.
Victory Push is a Cost-Per-Click model where no matter your political goals, we can make running push notifications on Victory Push work for you. Find out more at www.victorypush.com
Leah Kauffman is the Vice President of Product Marketing at Red Spark, a fast-growing advertising technology company that leads with innovation.