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Firm Founders: Media Fortitude Partners

Media Fortitude Partners got its start when founding partners Leah Casterlin & Carolyn Xu started chatting over cocktails and realized there was a space in the market for a full-service media buying firm that offered the expertise their backgrounds provided. 

After that initial conversation, they got down to the business of planning: “We had a million business plans, we were so organized,” said Casterlin. 

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05/21/2021 04:15 PM EDT
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