Firm Founders: Media Fortitude Partners
Media Fortitude Partners got its start when founding partners Leah Casterlin & Carolyn Xu started chatting over cocktails and realized there was a space in the market for a full-service media buying firm that offered the expertise their backgrounds provided.
After that initial conversation, they got down to the business of planning: “We had a million business plans, we were so organized,” said Casterlin.
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