Vanessa Barksdale founded Modernist Communications for a simple reason: “I just got tired of hearing people say, “this is how we’ve always done our comms… even if the way we do marketing and communications is ineffective, inefficient and disconnected.”
As she puts it, she decided to start her own company, “so I can just make the rules and say what I want to say.”
When asked about particular lessons she’s drawn as a ...
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