The Evolution of Media Buying
The role of data in media buying, questions to ask your buyer, and breaking down silos between traditional media and digital. Janet Katowitz of Sage Media Planning & Placement chats with C&E's Shane Greer.
The role of data in media buying, questions to ask your buyer, and breaking down silos between traditional media and digital. Janet Katowitz of Sage Media Planning & Placement chats with C&E's Shane Greer.
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