Political data firm L2 is partnering with CBS News for the 2016 cycle. The company announced Tuesday it will provide the news organization with its data to help bolster election coverage.
The partnership marks the second major broadcast network to pair with a data company ahead of 2016. In September, the Democratic data firm TargetSmart partnered with NBC News.
CBS will use L2’s national voter file and VoterMapping, the company’s data analysis tool currently being used by consultants, campaigns, PACs and pollsters around the country.
“I’m very excited to add L2’s suite of software and data,” Anthony Salvanto, CBS News elections director, in a statement. “I believe this will add to our ability to bring viewers and readers the most comprehensive and detailed analyses of the electoral landscape, as we head into what promises to be a very exciting 2016.”
L2 CEO Bruce Willsie said the partnership was a milestone in the company’s 40-year history. “We have seen campaigns utilize our data and platforms in extraordinary ways and are excited to see the analysis and reporting that CBS News will now be able to produce," said Willsie.