2015 Reed Award Winners

Congratulations to the 2015 Reed Award Winners!

2015 Reed Awards Winners Gallery

Best Automated Phone Call for County, Local, Mayoral, or Judicial Candidate

Eleven Year Old Gets Out the Vote

HighGround, Inc.

Best Automated Phone Call for Independent Expenditure, Ballot Initiative, or Issue Advocacy/Public Affairs Campaign

Arizonans Can Make a Difference – Superhero Call

HighGround, Inc.

Best Automated Phone Call for State Legislative Candidate

Kayla Kessinger for State Representative

The Strategy Group Company

Best Automated Phone Call for Statewide or Federal Candidate

Going the Extra Mile (or Six)

Stones’ Phones/New Mexico Democratic Party

Best Comparative Mail Piece

Five Time Loser – MacArthur for Congress

Chris Russell Consulting LLC

Best Mail Piece for a Bare-Knuckled Street Fight Victory

Grimes Fraud Alert

The Lukens Company

Best Mail Piece for Ballot Initiative

Tale of Tax Hikes

Axiom Strategies

Best Mail Piece for County, Local, or Judicial Candidate

Block by Block

The Beytin Agency

Best Mail Piece for Democratic Congressional Candidate

Eat Last

The Dover Group

Best Mail Piece for Democratic Mayoral Candidate

“Investing in Children”

Gold Communications

Best Mail Piece for Democratic State Legislative Candidate

Bill’s Seafood

The Beytin Agency

Best Mail Piece for Democratic Statewide Candidate

Children’s Advocacy

Kennedy Communications, Inc.

Best Mail Piece for Independent Expenditure Campaign – Congressional

Water

Solidarity Strategies

Best Mail Piece for Independent Expenditure Campaign – Local, County, or Municipal

Don’t Drink Toilet Water

Barry Wyatt Associates

Best Mail Piece for Independent Expenditure Campaign –  Mayoral

Baraka Car

Kennedy Communications, Inc.

Best Mail Piece for Independent Expenditure Campaign – Statewide

My Son Was Shot

Anvil Strategies

Best Mail Piece for Public Affairs/Issue Advocacy Campaign – Organization

Dominion Cove Point

Davies Public Affairs

Best Mail Piece for Public Affairs/Issue Advocacy Campaign – Statewide or Local

West Virginia: Rankings

Red Maverick Media

Best Mail Piece for Republican Congressional Candidate

Celebrate – MacArthur for Congress

Chris Russell Consulting LLC

Best Mail Piece for Republican Mayoral Candidate

Yenni Progress

Buisson Creative

Best Mail Piece for Republican State Legislative Candidate

Dear Carrier

Murphy Nasica & Associates

Best Mail Piece for Republican Statewide Candidate

Grimes Fraud Alert

The Lukens Company

Best Mail Piece that Never Saw the Light of Day

Beaches

The Chadderdon Group

Best Spanish Language Comparative Mail Piece

Elorza/Cianci

Solidarity Strategies

Best Spanish Language Direct Mail Piece

Salario Digno

The Strategy Group

Best Villain

Greater Wisconsin Political Fund: Partyline Marklein

The Campaign Workshop

Toughest Direct Mail Piece

Fraud Alerts

The Lukens Company

Best Canvassing Program for County, Local, Mayoral, and Judicial Up to GOTV

Refuting Attacks: Door-to-Door Style

Stampede Consulting

Best Canvassing Program for Independent Expenditure, Ballot Initiative, or Public Affairs/Issue Advocacy Campaign

“Walking in the Snow. Chased by Moose.”

Stampede Consulting

Best Canvassing Program for State Legislative Candidate Up to GOTV

Cindy Burkett for State Representative Grassroots

Murphy Nasica & Associates

Best Collateral Item or Sign

Come at Me Bro

The Lukens Company

Best Door Hanger

Do Not Disturb!

The Balduzzi Group

Best GOTV Plan and Execution

Fort Bend County GOP GOTV

Murphy Nasica & Associates

Best Lit Piece

Yes on 480 Newspaper

HighGround, Inc.

Best Logo & Branding

WA Democrats

NGP VAN

Best Use of Paid Field Program

How to Win Close Elections Every Time

Stampede Consulting

Best Yard Sign

ObamaCasey – Congressman Alex Mooney

Cold Spark Media

Most Original or Innovative Collateral Item

Guardians of the Gridlock

Extra Sauce

Pledge Card – PA GOP

Cold Spark Media

Best International Campaign

Du Eller Aldrig (You or Never)

Reform Act

Varela for President Campaign (Panama, May 2014)

Public Opinion Strategies/SR Strategic Communications/The Trailblazer Group

Best International TV Advertisement

Alliance Party of Northern Ireland

Pale Blue Dot

Best International Web Video

För Gustaf (For Gustaf)

Reform Act

Best International Website

AFairDeal.ca

British Columbia Teachers’ Federation

Best Mail Piece for International Campaign

Fabio Gondim – Federal Deputy 1313

Exata Inteligencia

Best Live Phone Call for County, Local, Mayoral, or Judicial Candidate

Baby Got Back

Control Point Group

Best Live Phone Call for Independent Expenditure, Ballot Initiative, Issue Advocacy/Public Affairs Campaign

GOTV 2.0: Convincing Yourself To Vote

Stones’ Phones

Best Live Phone Call for State Legislative Candidate

Issue Persuasion ID

Winning Connections/Phones

Best Live Phone Call for Statewide or Federal Candidate

A Shot of JD

Control Point Group

Best Spanish Language Live Phone Call

CO Progressive Action Persuasion ID

Winning Connections/Phones

Best Newspaper Ad for Ballot Initiative

High Noon in Graham Texas

Texas Petition Strategies

Best Newspaper Ad for Congressional Candidate

Sean Duffy for Congress – Protecting Our Families

The Strategy Group Company

Best Newspaper Ad for County, Local, Mayoral, or Judicial Candidate

Mike Blakely for Limestone County, Alabama Sheriff

Red Brick Strategies, LLC

A Big League City

AH Strategies & Majority Designs

Best Newspaper Ad for Public Affairs or Issue Advocacy Campaign

American Cancer Society Cancer Action Network: MN Don’t Let Her

The Campaign Workshop

Highmark – Milk

BrabenderCox

Best Newspaper Ad for State Legislative

Hands

Pamela M. Van Horn, LLC

Toughest Newspaper Ad

Too Much Begich

Hackney & Hackney, Inc.

Best Microsite

NY-19 Makes the Call – Chris Gibson for Congress

CRAFT | Media/Digital

Best Online Ad for Independent Expenditure, Public Affairs, or Ballot Initiative Campaign

“Kochville” Web Ad Series

American Bridge 21st Century

Best Online Advertisement for Statewide or Congressional Candidate

Joni Ernst for Senate

Targeted Victory

Best Online Fundraising Tool

Multi-Channel Marketing Using Facebook Amplification Ads

Trilogy Interactive

Best Online Targeting

Tom Wolf for Governor Independent Expenditure Campaign

Blueprint Interactive (on behalf of Planned Parenthood)

Best Spanish Language Online Advertisement

Engaging the Hispanic Community – FL’s Carbon Emissions Campaign

New Blue Interactive, LLC

Ready for Hillary Spanish Language Advertisement

Rising Tide Interactive

Best Spanish Language Online Targeting

Rick Scott for Florida Spanish Language Targeting

OnMessage/National Media

Best Spanish Language Social Media Targeting

John Cornyn – Web Video to Spanish-Speaking Voters

Upstream Communications

Best Spanish Language Web Video

CRNC – The Candidate Spanish

The Strategy Group Company

Best Spanish Language Website

Oye Mi Voz

PowerThru Consulting

Best Use of Application Software for a Mobile Device

Raise The Money Platform

Raise The Money

Best Use of Email or Viral Marketing

Ready for Hillary Email/Viral Marketing

Rising Tide Interactive

Best Use of Mobile Technology

Mobile Tech Comes to Rescue the Sharing Economy

Phone2Action

Best Use of New Technology

L2 VoterMapping

Extra Sauce

RNC National Voter Scoring Project

TargetPoint Consulting

DemocraticAds.com

DSPolitical

Best Use of Social Media Targeting

Mitch McConnell

Harris Media LLC

Best Use of Social Networking Technology

Joni Ernst: Best Use Of Social Networking Technology

Targeted Victory

Best Web Video for Ballot Initiative

Texas Infrastructure Now- Ray Benson Video

Upstream Communications

Best Web Video for Congressional Candidate

Congressman Mike Honda – Triumph

Adelstein | Liston

Best Web Video for County, Local, or Judicial Candidate

Mark Yarbrough for Limestone County, Alabama Commission Chair

Red Brick Strategies, LLC

Best Web Video for Independent Expenditure

American Crossroads: Landrieu for Washington

Richard Sales Media

Citizens for Strong NH – Jack in the Box

BrabenderCox

Best Web Video for Mayoral Candidate

David Catania for Mayor – Don’t Be a Puppet

Revolution Messaging

Best Web Video for Public Affairs or Issue Advocacy Campaign

The Villages

Davies Public Affairs with Verité Studios

Best Web Video for State Legislative Candidate

George Amedore – Announcement

BrabenderCox

Foundations

Mowery Consulting Group

Best Web Video for Statewide Candidate

Tom Cotton – Dardanelle Boys Always Come Home

OnMessage Inc.

Best Website for Ballot Initiative

No on 46 – Responsive Website with Social Action Center

Talbot Digital

Best Website for Congressional Candidate

Debbie Dingell for Congress

PowerThru Consulting

Best Website for County, Local, or Judicial Candidate

Justice Jeff Brown Website

Upstream Communications

Best Website for Independent Expenditure

Stop Measure Q

PowerThru Consulting

Best Website for Issue Advocacy or Public Affairs Campaign

Real Koch Facts Website

American Bridge 21st Century

Best Website for State Legislative Candidate

Keep It Red

Upstream Communications

Best Website for Statewide Candidate

Jeanne Shaheen for U.S. Senate

Wide Eye Creative

Best Radio Ad For County, Local, or Judicial Candidate

Unpull A Trigger

The Balduzzi Group

Best Radio Ad For Federal or Statewide Candidate

Jack Kingston for US Senate – Call Me Maybe

The Strategy Group Company

Best Radio Ad For Independent Expenditure, Ballot Initiative, or Public Affairs/Issue Advocacy Campaign

Crime Victims’ Bill of Rights – Immeasurable Loss

The Strategy Group Company

Best Radio Ad for Mayoral Candidate

Bagneris “Give Us the Vote”

Buisson Creative

Best Radio Ad For State Legislative Candidate

Do You Know Lynn Gattis?

Hackney & Hackney, Inc.

Best Spanish Language Radio Ad for Federal or Statewide Candidate

¡GOL!

Ana Carbonell, The Factor, Inc.

Best Spanish Language Radio Ad

Allan Fung for RI Governor – American Dream – Spanish

The Strategy Group Company

Best Use of Voice Over Talent

Now or Never PAC “Underwood – Orman”/House of Cards

Honold Communications/Axiom Strategies

Toughest Radio Ad

Ultimate Political Survivor

Hackney & Hackney, Inc.

Best Bare-Knuckled Street Fight Victory

Brian Schatz Beats Hanabusa’s Primary Challenge in Hawaii Senate Special Election

Entered by The Mellman Group

The whole campaign team: 

Mgr: Clay Schroers (primary)/ Sarah Kaopuiki (general)

Dixon Davis

Mission Control

The Mellman Group

Erica Toler

Josh Handelman

Andy Winer

Malia Paul

Chuck Fredman

Best Campaign Comeback

Pat Roberts for US Senate

FP1 Strategies

Best Earned Media Around a Single Event

American Crossroads: Ashley’s Story

Richard Sales Media

Best Online Fundraising Program

Joni Ernst: “Squeal” Campaign

Targeted Victory

Best Public Affairs Campaign

Miami Seaport Alliance Campaign Against David Beckham’s Soccer Stadium at PortMiami

Joe Slade White and Company

Best Spanish Language Campaign Innovation of the Year

John Cornyn Spanish-Language Ads Targeting and Message Testing on Facebook

Upstream Communications

Best Special Election Campaign

Don’t Mess with Texas Elections – Thump Thump

Texas Petition Strategies

Bristol Bay Forever

Hackney & Hackney, Inc.

Best Use of a Printed Communication

Skrmetta Leadership

Buisson Creative

Best Yard and Outdoor Signs

Hickman for Supervisor “Egg” Sign

HighGround, Inc

Most Daring and Successful Tactic

McConnell Fraud Alerts

The Lukens Company

Most Innovative Collateral

Toilet Water – Audio Card

Barry Wyatt Associates

Most Innovative Product

Epsilon

Smart Media Group

Best Ad for Ballot Initiative

Yes on C – Ed Lee & Friends

SCN Strategies

Best Ad for Democratic Mayoral Candidate

Man with a Plan

RSH Campaigns

Best Ad for Democratic State Legislative Candidate

Schaber for State Senate – Dirt

Adelstein | Liston

Best Ad for Democratic Statewide Candidate

Jerry Brown – Pendulum

SCN Strategies

Best Ad for Independent Expenditure Campaign –  Congressional

DCCC – Charges

Adelstein | Liston

Best Ad for Independent Expenditure Campaign – Local, County, or Municipal

Mainstream Colorado – Man to Man

Adelstein | Liston

Best Ad for Independent Expenditure Campaign – Statewide

NRSC-IE Iowa ‘Appalling’

FP1 Strategies

Best Ad for Local, County, or Judicial Candidate

News Team Investigation

Silver Strategies and Communications Group

Best Ad For Public Affairs/Issue Advocacy Campaign – Organization

Prepaid Wireless Users of America: Marvin

Richard Sales Media

Meath Media Group 

Best Ad for Public Affairs/Issue Advocacy Campaign – National

Leadership

Americans United for Change

Best Ad for Public Affairs/Issue Advocacy Campaign – Statewide/Local

Highmark – Pickles

BrabenderCox

Best Ad for Republican Congressional Candidate

Apple Pie – Martha McSally for Congress

CRAFT | Media/Digital

Best Ad for Republican State Legislative Candidate

George Amedore – Matter of Trust

BrabenderCox

Best Ad for Republican Statewide Candidate

:30 TV “Squeal” – Joni Ernst for US Senate (IA)

Something Else Strategies

Best Ad for Democratic Congressional Candidate

Jogging

Hamburger Company

Best Ad That Never Saw the Light of Day

Wolf: iHide

Red Maverick Media

Lights Out

Jamestown Associates

Best Bare-Knuckled Street Fight TV Advertisement

Rick Scott – Corrupt

OnMessage Inc.

Best Spanish Language Ad for Democratic Statewide Candidate

Your Power

People For the American Way and NextGen Climate Action collaboration

Best Spanish Language Ad for Public Affairs/Issue Advocacy Campaign

Miami Seaport Alliance, “Caracol”

Joe Slade White and Company

Best Spanish Language TV Advertisement

Estamos de Acuerdo

Ana Carbonell, The Factor, Inc. & Manuel Lara

Best Use of Voice Over Talent

Jack Kingston for US Senate – Call Me Maybe

The Strategy Group Company

Best Villain

Apple Pie – Martha McSally for Congress

CRAFT | Media/Digital

Most Effective Comparative TV Advertisement

Cory Gardner – He is the Senate

OnMessage Inc.

Most Original TV Advertisement

Shopping Cart

Jamestown Associates

Tom Corbett – Scary Movie 7

BrabenderCox

Toughest TV Advertisement

“The Most Brutal Attack Ad…” – Washington Post

Devine Mulvey Longabaugh