Congratulations to the 2017 Reed Award winners. The winning firms were honored at The Reed Awards Conference at the Aria Resort & Casino in Las Vegas on February 17.
Named for Campaigns & Elections founder Stanley Foster Reed, The Reed Awards were created to recognize the best of the political industry. You can view the list of 2017 finalists here. This year's winners are listed below.
2017 Category Groups
- Direct Mail
- Campaign Branding and Field
- International
- Overall
- Digital
- Television
- Grassroots
- Spanish Language, Newspaper, Radio and Phone Calls
Direct Mail
Most Sophisticated Targeting With Direct Mail
Cruz Iowa Mail Segmentation
Axiom Strategies
Best Comparative Mail Piece
Rebuild
Jamestown Associates
Reviews
The Singularis Group
Best Mail Piece For A Bare-Knuckled Street Fight Victory
RSLC Where's Julie Lassa
Persuasion Partners, Inc.
Beverly Hills Bryan
The Lukens Company
Best Mail Piece For Ballot Initiative
The 200 Year Tax
Cerillion N4 Partners
Best Mail Piece For Democratic Congressional Candidate
Suozzi Environment
The Parkside Group
VAWA
The Balduzzi Group
Best Mail Piece For Democratic County, Local Or Judicial
No Bernie
The Strategy Group
Best Mail Piece For Democratic Mayoral Candidate
Our Future – Illustrated
The Beytin Agency
Best Mail Piece For Democratic Presidential Campaign
Unbreakable
Convergence Targeted Communications
Best Mail Piece For Democratic Stage Legislative Candidate
Lemonade Stand – Die Cut
The Pivot Group
Best Mail Piece For Democratic Statewide Candidate
Deflated
The Strategy Group
Best Mail Piece For Independent Expenditure Campaign – Congressional (Republican)
Subway
Cold Spark Media
Best Mail Piece For Independent Expenditure Campaign – Congressional (Democrat)
Little Stewie
Wildfire Contact
Best Mail Piece For Independent Expenditure Campaign – Local, County, or Municipal
FreedomPAC – Davis "Master of Deception"
Axiom Strategies
Best Mail Piece For Independent Expenditure Campaign – State Legislative
Hillary's Birthday Card with Greg Stumbo
Grit Creative
Zenzinger Fortune Cookie
Clear Creek Strategies
Best Mail Piece For Independent Expenditure Campaign – Statewide
Katie McGinty is a Job Killer
Red Maverick Media
Best Mail Piece For Non-Partisan County, Local Or Judicial Candidate
Variable Mail to Speak to Each Party in Diverse Race
Cygnal
Over-Testing Is A Trivial Pursuit
MDWCOMM
Best Mail Piece For Non-Partisan Mayoral Candidate
Billionaire Tries to Buy an Election
Patriot Games, Inc.
Best Mail Piece For Public Affairs/Issue Advocacy Campaign – Organization
NCLR
Solidarity Strategies
Best Mail Piece For Public Affairs/Issue Advocacy Campaign – Statewide/Local
Insert Your Money Here
Red Maverick Media
Best Mail Piece For Republican Congressional Candidate
Cancer Patient
Chris Russell Consulting, LLC
Best Mail Piece For Republican County, Local Or Judicial Candidate
Fox & Hen
Chris Russell Consulting, LLC
Best Mail Piece For Republican Presidential Campaign
ISIS
Jamestown Associates
Best Mail Piece For Republican State Legislative Candidate
Strickland "The Establishment Strikes Again"
Axiom Strategies
Dinner Plate
Strategic Impact
Best Mail Piece For Republican Statewide Candidate
Blunt "Pink Slips"
Axiom Strategies
Best Mail Piece for Special Election Campaign
Scrap Book
Ignite Strategies
Best Mail That Never Saw The Light Of Day
Sheep
Jamestown Associates
Best Use of Photography in Direct Mail
Storefronts
The Strategy Group
Highway to Hell
Control Point Group
Best Villain In A Mail Piece
He Stole the Life Savings of An American Hero’s Widow
Murphy Nasica & Associates
Toughest Direct Mail Piece
Portraying a rich, sleazy, lazy, opportunistic, immoral, ungrateful parasite who steals from widows
Murphy Nasica & Associates
Chervony's Emails
MDWCOMM
Best Fundraising Mail Piece for Congressional Campaign
Brian Mast Photo Package
HSP Direct, LLC
Best Fundraising Mail Piece for Presidential Campaign (including primary)
2016 Victory Trump Note Card
The Lukens Company
Best Fundraising Mail Piece for Public Affairs/Issue Advocacy Campaign
SBA 2016 Video Mailer
The Lukens Company
Best Fundraising Mail Piece for Statewide Campaign
Toomey Homestretch
HSP Direct
Campaign Branding and Field
Best Canvassing Program
MIGOP: Winning Michigan
Stampede Consulting
Best Door Hanger
Bernie Sanders 2016 Colorado
Solidarity Strategies
Best GOTV Execution
The Republican National Committee's GOTV Program
TargetPoint Consulting & Causeway Solutions & The RNC
Best Lit Piece
What a Difference a Year Makes
Red Maverick Media
Bernie Sanders 2016 Trifold
Solidarity Strategies
Best Logo & Branding for Congressional Campaign
Pramila Logo
Wildfire Contact
Best Logo & Branding for County, Local, Mayoral or Judicial Candidate
If You’re a Sheriff, Where’s Your Badge?
Murphy Nasica & Associates
Best Logo & Branding for State Legislative Campaign
Dan Laughlin for State Senate
Cold Spark Media
Best Logo & Branding for Statewide Campaign
"Raise the Bar"
EIS Solutions
Phil Murphy for Governor – Branding
GPS Impact
Best Use Of Paid Field Program
PA GOP (Senator Toomey) and RNC (President Trump)
Wright Williams and Associates
Best Yard Sign
Can you tell the difference?
Axiom
Most Original/Innovative Collateral Item
Fair Pay Today
The Fairness Project & Business for a Fair Minimum Wage & Dr. Bronners
International
Best Canadian Online Ad Campaign
Canadian Veterans ABC Campaign 2015
Harvey McKinnon Associates
Best Canadian TV Advertisement
Foundation
BC Liberal Party
Best Canadian Web Video
A Mother's Story – Canadian Veterans ABC Campaign
Harvey McKinnon Associates
Best Canadian Website
Great Bear LIVE
Van City Studios
Best European Direct Mail Piece
Putin's last critic in Parliament – Russia's first Western-style oppositional campaign
Inventum.Group
Best European Online Ad Campaign
INSM – Freihandel Ahoi for Free Trade!
Cosmonauts & Kings GmbH
Best European TV Advertisement
Corruption – the story of a 50 Euro note
Shaviv Strategy and Campaigns
Best European Use of Outdoor Advertising
The Hands
Klirr Stockholm
Best European Web Video
The Importance of Democracy
Oyku/Dialogue International
Best European Website
Sadiq Khan for London
Tectonica Studios
Best International Campaign
PPK: Peruvian Presidential Elections
EL EQUIPO DE CAMPAÑA
Give a Beep
Edelman Deportivo
Best International Direct Mail Piece
Putin's last critic in Parliament – Russia's first Western-style oppositional campaign
Inventum.Group
Best International Firm
EL EQUIPO DE CAMPAÑA
Best International Online Ad Campaign
The Importance of Democracy
Oyku/Dialogue International
Best International TV Advertisement
"Not this time Tony"
National Party of Australia – NSW
Best International Use of Outdoor Advertising
We Are Europe – Kiss of Death
Fishnik
Best International Web Video
Christmas in 1982 in 360
Reform Act
Best International Website
Britain Stronger in Europe
Hines Digital
Best Latin American Direct Mail Piece
Diles Que Voten
Heurística Comunicación
Best Latin American Online Ad Campaign
César Gómez Monge
Roldan Carreon y Asociados
Best Latin American TV Advertisement
Latinos Unidos
Heurística Comunicación
Best Latin American Use of Outdoor Advertising
Campaña Gobernador Oaxaca PAN-PRD
Heurística Comunicación
Best Latin American Web Video
Cancer Roldan
Carreon y Asociados
Best Latin American Website
Diles Que Voten
Heurística Comunicación
Overall
Best Bare-Knuckled Street Fight Victory
Cruz Wisconsin Victory
Axiom Strategies
Best Campaign Comeback
Hurd for Congress
Smart Media Group
Best Collateral Item Or Sign
“Bumper Sticker Postcard”
DB Capitol Strategies
Best Direct Mail Piece
Cancer Patient
Chris Russell Consulting, LLC
Best Earned Media Around A Single Event
The Nuisance Committee
The Nuisance Committee, M. Harris, Kurth Lampe Worldwide
Best Fundraising Direct Mail Piece
2016 Victory Matching Check
The Lukens Company
Best New Firm
Advoc8, LLC
Best Online Advertising Campaign
Toomey for Senate – Content Marketing
Cold Spark Media & Bask Digital
Best Public Affairs Campaign
BNSF Railway vs. Spokane City Council
Mammoth Agency
Best Radio Ad
"Cruel Joke"
The Strategy Group Company
Best TV Ad
THEY'VE ALL COME TO LOOK FOR AMERICA
Devine Mulvey Longabaugh
Best Use Of New Technology
One-click donations
Campaign Solutions
Best Web Video
"Are You Still Watching?"
The Strategy Group Company
Best Website
Evan McMullin for President
Hines Digital
Most Daring And Successful Tactic
The Veggies Series
Convergence Targeted Communications
Most Innovative Product Of The Year
RevUp Software
RevUp Software
Digital Advertising and Targeting
Best Non-Traditional Online Advertising
Targeted Snapchat Filter Advertising
Revolution Messaging
Best Self-Serve Platform
DemocraticAds.com
DSPolitical
Best Use of a Self-Serve Platform
Alaska House Democratic Candidates use DemocraticAds.com
DSPolitical
Best Use of Display Advertising for Ballot Initiative
Yes on Prop 55
Trilogy Interactive
Best Use of Display Advertising for Congressional Campaign
AdVictory: Digital ID, Persuasion and GOTV
AdVictory
Best Use of Display Advertising for County, Local, Mayoral or Judicial Candidate
Pull Plug
The Campaign Workshop
Best Use of Display Advertising for Independent Expenditure Campaign
Progress NC Action/ NC IE Table
Rising Tide Interactive
Best Use of Display Advertising for Presidential Campaign (including primary)
Cambridge Analytica & POLITICO Focus – Display Advertising
Cambridge Analytica
Best Use of Display Advertising for State Legislative Campaign
AdVictory: Digital ID, Persuasion and GOTV
AdVictory
Best Use of Display Advertising for Statewide Campaign – Democratic
Roy Cooper for Governor – Digital Outreach
GPS Impact
Best Use of Display Advertising for Statewide Campaign – Republican
Ohio Lost Jobs Digital Ads
Harris Media, LLC
Best Use of Online Targeting for Ballot Initiative – Democratic
Informing Arkansas With Strother Nuckels Strategies
DSPolitical
Best Use of Online Targeting for Ballot Initiative – Republican
Trenton's Bad Bet: Cord-Cutter Targeting & Frequency Tests
FP1 Strategies
Best Use of Online Targeting for Congressional Campaign
Campaign Solutions
Best Use of Online Targeting for County, Local, Mayoral or Judicial Campaign
Culture for All: Renewing Support for the SCFD
4degre.es
Cindy Anderson for Austin Independent School District Board
DSPolitical
Best Use of Online Targeting for Independent Expenditure Campaign
John Bolton Fall Independent Expenditure
Campaign Solutions
Best Use of Online Targeting for Presidential Campaign (including primary)
Turning out the Vote for Cruz: Digital Targeting in Iowa
Active Engagement
Best Use of Online Targeting for State Legislative Campaign
Smart Cookie® Microtargeting
Revolution Messaging
Best Use of Online Targeting for Statewide Campaign
Toomey for Senate – Swing Voter Content Marketing
Cold Spark Media & Bask Digital
Vertical Strategies' Cult Classic Millennial Targeting for Grassley Works
Vertical Strategies
Best Use of Programmatic Advertising
AdVictory: Digital ID, Persuasion and GOTV
AdVictory
IM-22 Programmatic Advertising
Mammoth Agency
Best Use of Social Media for County, Local, Mayoral or Judicial Candidate
Justice Eva Guzman Social Media
Upstream Communications
Best Use of Social Media for Independent Expenditure Campaign
The Beacon Center ends the Hall Tax
The Zoldak Agency
Best Use of Social Media for Presidential Campaign (including primary)
Cambridge Analytica – Snapchat
Cambridge Analytica
Best Use of Social Media for State Legislative Campaign
Using Facebook’s Incredible Reach to Boost Name ID, Share Message and Win
The Prosper Group
Best Use of Social Media for Statewide Campaign
Toomey for Senate – Content Marketing
Cold Spark Media & Bask Digital
Best Use of Technology for GOTV
Breaking Down Walls: GOTV
SABIO mobile
Digital – Email & Fundraising
Best Email Sign-Up Tactic
Ruth is the Truth
Mothership Strategies
Best Fundraising Email Creative/Copy for Congressional Campaign
Making History: Lisa Blunt Rochester
New Blue Interactive, LLC
Best Fundraising Email Creative/Copy for County, Local, Mayoral or Judicial Candidate
Mayor-elect Levar Stoney Emails Knockout a Win in RIchmond!
New Blue Interactive, LLC
Best Fundraising Email Creative/Copy for Indepenedent Expenditure Campaign
Great America PAC Email Fundraising Campaign
Campaign Solutions
Best Fundraising Email Creative/Copy for Presidential Campaign (including primary)
"No More Kumbaya"
IVC Media
Best Fundraising Email Creative/Copy for State Legislative Campaign
Jeff Clemens for State Senate Email Creative
Impact Politics
Best Fundraising Email Creative/Copy for Statewide Campaign – Democratic Governor Kate Brown — Building #TeamKate
New Blue Interactive, LLC
Best Fundraising Email Creative/Copy for Statewide Campaign – Republican Vertical Strategies' Rand Paul EOQ Money Bomb
Vertical Strategies
Best New Email Tool
Dynamic Images
Campaign Solutions
Best Online Fundraising Program
Record-Breaking Online Fundraising
Revolution Messaging
Best Use Of Email/Viral Marketing in a Presidential Campaign (including primary)
Trump Email Prospecting Program
Conservative Connector
Best Use of Text Message Fundraising
Mobile Fundraising Strategy and Technology
Revolution Messaging
Digital – Web Video
Best Use of Video on Social Platform
What Do We Have To Lose?
Big Bowl of Ideas, Inc.
Best Use of Virtual or Augmented Reality
Yes for Peoria VR
HighGround, Inc. & Art Haynie
Best Web Video For Ballot Initiative – Democratic
How to vote YES on 4B by Popsicle the Polar Bear
4degre.es
Best Web Video For Ballot Initiative – Republican
Trenton's Bad Bet 'Popcorn'
FP1 Strategies, LLC
Best Web Video for Congressional Campaign
"Truth"
The Strategy Group Company
Best Web Video For County, Local, Mayoral Or Judicial Candidate
Justice Jeff Brown Naturalization Ceremony
Upstream Communications
Best Web Video For Independent Expenditure
John Bolton SuperPAC: "Need To Know"
Advoc8
Save the Day
BrabenderCox
Best Web Video for Presidential Campaign (including primary)
IT’S NOT OVER
Devine Mulvey Longabaugh
Best Web Video For Public Affairs Campaign Or Issue Advocacy
AEM 'My Manufacturing Vote' Campaign 2016
AEM
Jack Abramoff
Cold Spark Media
Best Web Video For State Legislative Candidate
Campaign Energizer
Go BIG Media Inc.
Matt Castlen for Coal Miners
Tanner+West
Best Web Video For Statewide Candidate
Life Story
BrabenderCox
Robba's Facebook
Resolute Media
Digital – Websites & Mobile
Best Microsite
Hillary’s Inbox
Harris Media, LLC
Best Presidential Website by Outside Group/Issue Organization (including primary)
Real World Hillary
BrabenderCox
Best Use of A/B Testing
40 Tests in 40 Days: A/B Testing
FP1 Strategies
Best Use Of Mobile Technology
Text-to-Donate Technology
Revolution Messaging
Best Website For Ballot Initiative
Yes on Prop 55
Trilogy Interactive
Best Website For Congressional Campaign
HurdforCongress.com
Harris Media, LLC
Best Website For County, Local, Mayoral Or Judicial Candidate
Building an Online Hub to Raise Name ID and Engage Voters
The Prosper Group
Best Website For Independent Expenditure Campaign
Republican Governors Association Website
Upstream Communications
Best Website For Issue Advocacy Or Public Affairs Campaign – Democratic
Website: NPCA's Find Your Voice Initiative
NGP VAN
Best Website For Issue Advocacy Or Public Affairs Campaign – Republican
Building a Central National Hub to Empower Public Advocacy
The Prosper Group
Best Website For Presidential Campaign (including primary)
Cruz for President – The Campaign’s Digital Headquarters
The Prosper Group
Best Website For State Legislative Candidate
Website for Assemblywoman Melissa Melendez
Venture Strategic Public Affairs Consulting
Best Website For Statewide Candidate
Kate Brown for Oregon Governor Website
Blueprint
Grassroots
Best Action Center/ Grassroots Website
You're the Cure
American Heart Association
Best Advocacy Social Media Campaign
Protect Our Water
The Campaign Workshop
Best Email Action Alert
National Association of Home Builders Member Direct Contact
National Association of Home Builders
Best Lobby Day
Tackle Diabetes Lobby Day and White House Event
American Diabetes Association
Best Use of Data
ADA and Cygnal Data Enhancement and Segmentation Project
Cygnal
Consulting Grassroots Organization of the Year
Davies
Corporate Grassroots Organization of the Year
Big Marijuana
Bronstein & Weaver, Inc.
Non-Profit Grassroots Organization of the Year
Speak Now for Kids
Children's Hospital Association
Television Advertisements
Best Ad For Ballot Initiative
Trenton's Bad Bet 'Einstein'
FP1 Strategies, LLC
Best Ad For Democratic Congressional Candidate
Marge
Hamburger Gibson Creative
Meet Raja
Adelstein & Associates
Best Ad For Democratic Mayoral Candidate
All About Community
SCN Strategies
Best Ad For Democratic Presidential Candidate (including primary)
THEY'VE ALL COME TO LOOK FOR AMERICA
Devine Mulvey Longabaugh
Best Ad For Democratic State Legislative Candidate
Lisa
76 Words
Best Ad For Democratic Statewide Candidate
Calls
Jackson Group Media
Best Ad For Independent Expenditure Campaign – Congressional
Badgertank
The Lukens Company
Manure Spreader
Cygnal
Best Ad For Independent Expenditure Campaign – Mayoral
"Grinch" for Clean Slate Baltimore
Indigo Strategies LLC
Best Ad For Independent Expenditure Campaign – State Legislative
Bob The Bilker
Go BIG Media Inc
Best Ad For Independent Expenditure Campaign – Statewide
McGinty Iran
Jamestown Associates
Best Ad For Independent Expenditure Campaign – Local, County, or Municipal
Secret Money
Roy Fletcher
Best Ad For Independent Expenditure Campaign – Presidential (including primary)
NRA – "Nightstand"
OnMessage Inc.
Best Ad For Local, County, Or Judicial Candidate
"Please Re-Elect Gerald…Please!"
KC Strategies
Best Ad For Public Affairs/Issue Advocacy Campaign – Organization
Maria
Jamestown Associates
Best Ad For Public Affairs/Issue Advocacy Campaign – National
March for Life Action – "Consensus"
OnMessage Inc.
Best Ad For Public Affairs/Issue Advocacy Campaign – Statewide/Local
Meagan
Alfano Communiations
"Jerald"
RALLY Campaigns
Best Ad For Republican Congressional Candidate
McSally for Congress 'Boomer'
FP1 Strategies, LLC
Best of Both
Patchwork Creative LLC
Best Ad For Republican Mayoral Candidate
G.T. Bynum Bio TV Spot
CMA Strategies, Inc. & Retrospec Films
Best Ad For Republican Presidential Candidate (including primary)
Movement
Jamestown Associates
Best Ad For Republican State Legislative Candidate
Corruption
BrabenderCox
Best Ad For Republican Statewide Candidate
Schmitt for Missouri 'Inspiration'
FP1 Strategies, LLC
"Boxer"
Something Else Strategies
Best Ad That Never Saw The Light Of Day
Bingo
AL Media
Josh Hawley – "Bumper Stickers"
OnMessage Inc.
Best Bare-Knuckled Street Fight TV Advertisement
NRCC IE (MI-01) – "Loggers"
OnMessage Inc.
Best Use of Addressable TV Advertising
Hurd for Congress | TX-23
Smart Media Group
Best Use of Drone Footage
Matt Castlen for Coal Miners
Tanner+West
Best Use Of Voice-Over Talent
"Grinch" for Clean Slate Baltimore
Indigo Strategies LLC
Best Villain
The Swiftest, Most Eviscerating 30-Second Bombardment
Murphy Nasica & Associates
Most Effective Comparative Television Advertisement
Six Times
Jamestown Associates
Facade
BrabenderCox
Most Original TV Advertisement
"Please Re-Elect Gerald…Please!"
KC Strategies
Toughest Television Advertisement
"Forgive Not Forget" for Clean Slate Baltimore
Indigo Strategies LLC
Spanish Language, Newspaper, Radio, and Phone Calls
Best Spanish Language Direct Mail Piece
Diles Que Voten
Heurística Comunicación
Best Spanish Language TV Ad
El Muro (The Wall)
76 Words
Best Spanish Language Web Video – Democratic
Kamoji
SCN Strategies
Best Spanish Language Web Video – Republican
JEB'S FAMILY: UNA FAMILIA COMO LA NUESTRA
MAS CONSULTING GROUP
Best Spanish Language Website
Diles Que Voten
Heurística Comunicación
Radio
Best Radio Ad for Congressional Campaign
Saving Alaska
Hackney & Hackney Inc
Best Radio Ad For County, Local, Mayoral Or Judicial Candidate
"Take One"
The Strategy Group Company
Best Radio Ad For Independent Expenditure, Ballot Initiative, or Public Affairs/Issue Advocacy Campaign
"Cruel Joke"
The Strategy Group Company
Best Radio Ad for Presidential Campaign (including primary)
Americans United for Values – "Off the List"
Content Creative Media
Best Radio Ad For State Legislative Candidate
"Good Reasons"
Something Else Strategies
Best Radio Ad For Statewide/Special Election Candidate
"Numero Uno"
Something Else Strategies
Best Use of Online Radio Targeting
No on Prop 61 – Californians Against the Deceptive Rx Proposition
Bask Digital
Best Use of Terrestrial Radio Targeting
Democracy for America
Solidarity Strategies
Best Use Of Voice-Over Talent
Nebraskans for the Death Penalty – "Repeal"
Content Creative Media
"Cruel Joke"
The Strategy Group Company
Toughest Radio Ad – Republican
Fleabag Fitz
Grit Creative
Toughest Radio Ad – Democratic
Real Fake News
Control Point Group
Phone Calls
Best Automated Phone Call
Unions Aren’t Just For Democrats
Stones' Phones
Chuck Rocha for DC Delegate
Solidarity Strategies
Best Live Phone Call
"Building a Movement"
Front Porch Strategies
Best Overall Use Of A Telephone Town Hall
EMILY's List for CCM
Solidarity Strategies
Newspaper
Best Newspaper Ad for Candidate Campaign
Mayor Meck Sticky Notes
HighGround, Inc.
Best Newspaper Ad For Public Affairs/Issue Advocacy Campaign
Comic Strip: Election
Penn Schoen Berland