2022 Reed Award Winners

Bootstrapped Campaigns

• Best Direct Mail Piece for Bootstrapped Campaign (Democratic)

  Putting Students First
  Sisneros Strategies

• Best Direct Mail Piece for Bootstrapped Campaign (Republican)

  Craig’s Chaos
  Ascent Strategic

• Best Field Program – Democratic

  Byron Brown for Buffalo Mayor
  C3 Public Strategies

• Best Field Program – Republican

  Daniel Rickenmann For Mayor
  In Field Strategies

• Best Fundraising Program – Democratic

  Testing,Tracking, Optimizing & Knowing Donors Helps Overcome Bootstrapped Start
  New Blue Interactive

• Best Fundraising Program – Republican

  DonorBureau – Text Fundraising Campaign
  DonorBureau

• Best Logo & Branding for Bootstrapped Campaign

  Crystal Smitherman for Birmingham City Council, District 6
  Forward SSG
  National Women’s Soccer League Players Association SupportThePlayers.Net
  Catalyst Campaigns

• Best Online Ad for Bootstrapped Campaign – Democratic

  Waking Up The Democrats!
  Foundation Blue Media, Civic Strategies, Simpli.fi

• Best Online Ad for Bootstrapped Campaign – Independent

  1631 Digital & Internet Security Alliance
  1631 Digital & Internet Security Alliance

• Best Online Ad for Bootstrapped Campaign – Republican

  Welcome to South Texas
  McShane LLC

• Best Online Video for Bootstrapped Campaign – Independent

  Raising the Cap
  Forward SSG

• Best Online Video for Bootstrapped Campaign (Democratic)

  Dumas – Our Courts Matter
  Indigo Strategies LLC

• Best Online Video for Bootstrapped Campaign (Republican)

  Win with Winsome Sears
  McShane LLC

• Best TV Ad for Bootstrapped Campaign

  Keeping It Local On A Budget
  Foundation Blue Media, New South Consulting

Brand & Merch

• Best Logo & Branding – Candidate Campaign (Democratic)

  A New Logo and Brand for Hakeem Jeffries
  Authentic

• Best Logo & Branding – Candidate Campaign (Republican)

  Youngkin Campaign Logo
  POOLHOUSE

• Best Logo & Branding – Organization/PAC

  America Walks Identity
  True Blue Strategies

• Best Piece of Campaign Merchandise (Democratic)

  Ilhan Omar’s Merchandise: “Homes for All” T-Shirt
  Authentic

• Best Piece of Campaign Merchandise (Republican)

  “Fire Pritzker” Christmas Wrapping Paper
  ColdSpark: Darren Bailey for Governor

• Best Rapid Response Merchandise

  Mike Collier’s Rapid Response T-Shirt: “Fix the Damn Grid”
  Authentic

• Most Original/Innovative Collateral Item

  Invenergy Crosses the Goal Line in Hardin County, OH
  Calvert Street Group

Business & Professional Development

• Best Employer – Democratic

  Authentic

• Best Employer – Republican

  Targeted Victory

• Best Employer: Professional Development Initiative

  New Blue Interactive

• Best New Firm

  Campaign X Collective

• Best Political Firm Branding (Democratic)

  Campaign X Co
  Campaign X Co

• Best Political Firm Branding (Republican)

  CHQ Insiders: $87,000 of calls & texts for $50,000?
  CampaignHQ

• Best Political Service Team

  Xandr

• Most Innovative Poli-tech Startup

  Impactive

Digital – Advertising & Targeting

• Best Application of AI to Optimize Creative

  Utilizing Google Max Lift for Creative Microtargeting
  Rising Tide Interactive

• Best Application of AI to Optimize Targeting

  1631 Digital & Internet Security Alliance
  1631 Digital & Internet Security Alliance

• Best Campaign Gif

  Katie Hobbs: Flip Arizona Hand-Drawn Gif
  Authentic

• Best Campaign Meme

  “Pizza Rat,” Ray for Mayor, Assemble the Agency
  Assemble the Agency

• Best Influencer Marketing by a Political Campaign

  People First Galvanizes Voter Support in Swing States
  People First Marketing, Unite the Country PAC

• Best Online Ad Campaign on a Shoestring Budget

  New Georgia Project – Senate Runoff
  Fenton Communications

• Best Online Ad Creative (Democratic)

  Ride My Bike
  Trilogy Interactive

• Best Online Ad Creative (Independent/Other)

  Building A Long Term Relationship with Historically Ignored Voting Blocs
  Precision, Service Employees International Union

• Best Online Ad Creative (Republican)

  Win with Winsome Sears
  McShane LLC

• Best Use of a Social Platform

  Share Your Student Debt Story with Elizabeth Warren
  Warren Democrats, Blue State

• Best Use of an Emerging Platform

  A Bridge Too Near: Expanding Reach with Better Data Onboarding in the VA AG Race
  National Media, Inc.

• Best Use of Display Advertising – Independent/Other

  Targeting + Creative Brings a Whole New Audience for Advocacy
  The Zoldak Agency, Yankee Institute

• Best Use of Display Advertising (Democratic)

  NJ STATE AFL-CIO Labor Candidates Campaign
  Mosaic Strategies Group

• Best Use of Online Targeting for Ballot Initiative

  Back to the ’70s
  Forward SSG

• Best Use of Online Targeting for County, Local or Judicial

  Revitalize Arizona – Yassamin Ansari
  The Colibri Collective

• Best Use of Online Targeting for Gubernatorial

  Murphy for Governor
  Authentic

• Best Use of Online Targeting for IE

  New Georgia Project- Helping Turn the Senate Blue
  Fenton Communications and DSPolitical

• Best Use of Online Targeting for Mayoral – Democratic

  Using Impactful Digital Targeting to Win by 43 Votes
  Rising Tide Interactive

• Best Use of Online Targeting for Mayoral – Republican

  Data-driven audience analytics propelling Sandy Stimpson’s reelection campaign
  AdVictory

• Best Use of Online Targeting for Primary – House/Senate – Democratic

  Using Accessible Creative to Introduce Rep. Lauren Underwood to her New District
  Authentic

• Best Use of Online Targeting for Primary – House/Senate – Republican

  “Never Asked This Before” – Jake Ellzey for Congress
  Targeted Victory, Ellzey for Texas

• Best Use of Online Targeting for Special Election

  “Never Asked This Before” – Jake Ellzey for Congress
  Targeted Victory, Ellzey for Texas

• Best Use of Online Targeting for Statewide, Non-Federal – Democratic

  Washington Indian Gaming Association – Tribes Care
  True Blue Strategies

• Best Use of Online Targeting for Statewide, Non-Federal – Republican

  Sharpshooting for Winsome Sears
  McShane LLC

• Best Use of OTT – Connected TV

  NJ Department of Health COVID-19 Campaign
  Kivvit, Media Fortitude Partners

• Best Use of Programmatic – Independent

  Defending Civil Justice: Halftime
  Forward SSG

• Best Use of Programmatic – Other

  Targeting + Creative Brings a Whole New Audience for Advocacy
  The Zoldak Agency, Yankee Institute
  1631 Digital & Internet Security Alliance
  1631 Digital & Internet Security Alliance

• Best Use of Relational Organizing

  The North Edgehill Commons
  Calvert Street Group

• Best Use of Targeting to Support Vote-by-Mail – Democratic

  Turning out Voters in the California Recall
  Voto Latino, Rising Tide Interactive, DSPolitical

• Best Use of Targeting to Support Vote-by-Mail – Republican

  Honest Elections Project Virginia Vote by Mail Effort
  IMGE

• Best Use of Technology for GOTV

  Los Angeles County Registrar-Recorder/County Clerk: Every Vote In Campaign
  Fenton Communications

• Innovation in Online Ad Measurement

  Monitoring Media Consumption around Covid 19 to Measure the Effectiveness of Ads
  Ampersand Strategies, Fortune Media, Amobee

Digital – Email & Fundraising

• Best Application of Testing in an Email Program

  Understanding Likelihood of Email Openers With Various Senders
  Authentic

• Best Email Acquisition Program (Democratic)

  Bolstering a strong email list for Sharice’s fiercely competitive re-election
  New Blue Interactive

• Best Email Acquisition Program (Independent/Other)

  Creators Wanted
  National Association of Manufacturers

• Best Email Acquisition Program (Republican)

  Stand For America – Re-Open the Economy Email Acquisition A/B Case Study
  ColdSpark: Stand For America

• Best Email Subject Line

  What do Ted Lasso and Cory both have in common?
  Authentic

• Best End-of-Quarter Fundraising Email

  Abby Finkenauer for U.S. Senate, “Our little girl [photo attached]”
  MissionWired

• Best Fundraising Email Creative for County, Local or Judicial

  Tahanie Aboushi for Manhattan DA: Change we won’t have to wait for
  Middle Seat Digital, Left Rising, New Deal Strategies

• Best Fundraising Email Creative for Gubernatorial – Democratic

  Using Breaking News to Drive Impactful Fundraising
  Rising Tide Interactive

• Best Fundraising Email Creative for Gubernatorial – Republican

  Best Fundraising Email Creative
  Turn Red Media

• Best Fundraising Email Creative for Mayoral

  Michelle Wu for Mayor
  Authentic

• Best Fundraising Email Creative for Primary – House/Senate

  “McClintock’s Masks” (Kermit Jones for Congress)
  FOGLAMP, DeLancey Lane

• Best Fundraising Email Creative for Special Election

  Rev. Raphael Warnock, “Sorry for this long email but Election Day is tomorrow”
  MissionWired

• Best Fundraising Email Creative for State Legislative

  “I didn’t set out to break barriers” (State Sen. Sarah McBride)
  FOGLAMP, DeLancey Lane

• Best Use of Data Analytics in Online Fundraising

  Leveraging Data to Improve Public Health Infrastructure Across the Nation
  Health Policy Advocates (HPA)

• Best Use of Email (Democratic)

  Turning a personal attack into fundraising success
  Precision, March For Our Lives

• Best Use of Email (Republican)

  Tim Scott for Senate – Best Use of Email
  Targeted Victory

• Best Use of Email for GOTV

  IWillVote.com Movable Ink Polling Place Lookup Email
  DNC and Movable Ink

• Best Use of Personalization in Fundraising

  Innovative Personalization to Drive Impactful Fundraising
  Rising Tide Interactive

• Best Virtual Fundraising Program

  Tony Vargas for Congress
  Tony Vargas for Congress, Sapphire Strategies

• Most Innovative Use of Email

  Shame on Josh Harder! Er wait, actually…Josh Hawley
  Veracity Media, Harder for Congress

Digital – Online Video

• Best Bare-Knuckled Street Fight Online Video

  Black History Month
  A|L Media

• Best Biographical Online Video

  Convergence Media – “My Texas”
  Convergence Media
  Meet Guy Nohra
  Ascent Strategic Inc, Brabender Cox

• Best Campaign Launch Video (Democratic)

  Jumaane For New York “Always Moving” (Agency: VNCS)
  VNCS, Jumaane For New York

• Best Campaign Launch Video (Republican)

  Independent-Minded
  FP1 Strategies

• Best How-To Online Video: Vote-by-Mail

  Ranked Choice Voting – Here’s How it Works in Alaska
  Optima Public Relations; Jennifer Knight

• Best Online Video – 2 Minutes or Under – State Legislature – Republican

  Not The Loudest But Not Afraid
  Mowery Consulting Group

• Best Online Video – 2 Minutes or Under (Democratic)

  The White House: Day One
  The WIN Company
  Running
  CN4 Partners

• Best Online Video – 2 Minutes or Under (Independent/Other)

  “Call to Action”
  True Blue Strategies

• Best Online Video – 2 Minutes or Under (Republican)

  Convergence Media – “My Texas”
  Convergence Media

• Best Online Video – 30 Seconds or Under (Democratic)

  Timika Lane “Need and Deserve”
  Indigo Strategies LLC

• Best Online Video – 30 Seconds or Under (Independent/Other)

  “The Threat to Bristol Bay”
  True Blue Strategies

• Best Online Video – 30 Seconds or Under (Republican)

  Convergence Media – “Publicity Stunt”
  Convergence Media

• Best Online Video – Longform – Democratic

  Tough: Nan Whaley for Ohio Governor
  Sena Kozar Strategies
  Maryland: Let’s Roll
  Devine Mulvey Longabaugh

• Best Online Video – Longform – Independent/Other

  New Georgia
  A|L Media

• Best Online Video – Longform – Republican

  Meet Guy Nohra
  Ascent Strategic Inc, Brabender Cox
  Frontiers of Freedom
  Ascent Media

• Best Online Video – Snackable

  Using Bumpers to Introduce Rep. Lauren Underwood to her New District
  Authentic

• Best Online Video for Ballot Initiative

  No Guarantees
  Cornerstone Solutions, Victory Group, Stoneshill Productions

• Best Online Video for County, Local or Judicial – Democratic

  “Zip Codes”
  Ampersand Strategies

• Best Online Video for County, Local or Judicial – Independent/Other

  Leader not a tweeter
  CN4 Partners

• Best Online Video for County, Local or Judicial – Republican

  Off the Hook
  Integrated Media Campaigns

• Best Online Video for Gubernatorial – Democratic

  Jack’s Cursing Ban
  Vision Media Marketing Inc.

• Best Online Video for Gubernatorial – Republican

  Glenn Youngkin Longform Intro Video
  POOLHOUSE

• Best Online Video for IE

  ELM Action/Michelle Wu – “Bold Plan”
  Kivvit

• Best Online Video for Mayoral

  Better With Banks
  Convergence Targeted Communications

• Best Online Video for Primary – House/Senate – Democratic

  Fetterman: Giant Launch for U.S. Senate
  The WIN Company

• Best Online Video for Primary – House/Senate – Republican

  Toughness
  Britt for Alabama, FP1 Strategies

• Best Online Video for Public Affairs – Economic Policy

  Arizona’s Affordable Housing Crisis
  HighGround Inc., League of Arizona Cities & Towns

• Best Online Video for Public Affairs – Education – Democratic

  Colorado Anti-Militia
  COMPETE

• Best Online Video for Public Affairs – Education – Independent

  Still Can’t
  Forward SSG
  “Teach us Everything”
  A/B Partners

• Best Online Video for Public Affairs – Infrastructure

  Bold Investment Now: Investing in People with ProsperUS
  ProsperUS, Blue State

• Best Online Video for Public Affairs – National – Other

  “Home”
  PLUS Communications, FWD.us

• Best Online Video for Public Affairs – National – Republican

  Frontiers of Freedom
  Ascent Media

• Best Online Video for Public Affairs – Public Health

  Home & Community Based Services Explainer Video
  People’s Television

• Best Online Video for Public Affairs – Public Health (COVID) – Democratic

  New Georgia Project – “Together”
  Ampersand Strategies, Fortune Media & Amobee

• Best Online Video for Public Affairs – Public Health (COVID) – Republican

  Ready
  Ascent Media

• Best Online Video for Public Affairs – Social Policy

  The Change Makers
  The Guerrilla Politic, Reparation Generation
  Clark County Housing
  Go BIG Media Inc.

• Best Online Video for Public Affairs – State/Local – Democratic

  Delaware State Education Association – Chris the Zenith
  The New Media Firm
  African-American Leadership Institute “2/28/20 / In Memoriam / Still We Rise.”
  Indigo Strategies LLC

• Best Online Video for Public Affairs – State/Local – Independent

  Defending Civil Justice: Frontline
  Forward SSG

• Best Online Video for Public Affairs – State/Local – Republican

  Annie
  Susan B. Anthony List Education Fund, FP1 Strategies

• Best Online Video for Public Affairs – Supreme Court

  Annie
  Susan B. Anthony List Education Fund, FP1 Strategies

• Best Online Video for Public Affairs Campaign or Issue Advocacy – Public Health – Other

  Sound the Alarm for Kids
  Forbes Tate Partners, Children’s Hospital Association

• Best Online Video for Special Election

  Mike Reichenbach for State Senate Announcement
  UPT Strategies, Chastain Creative

• Best Online Video for State Legislative – Democratic

  Meet Zachary Kiser
  Indigo Strategies LLC

• Best Online Video for State Legislative – Republican

  Buford
  Karen Greenhalgh for Delegate, FP1 Strategies

• Best Online Video for Statewide – Non-Federal – Democratic

  “Doers”
  SBDigital, Our States Matter PAC

• Best Online Video for Statewide – Non-Federal – Republican

  “Sweat”
  The Strategy Group Co.

• Best Online Video on a Shoestring Budget (Democratic)

  “Doers”
  SBDigital, Our States Matter PAC

• Best Online Video on a Shoestring Budget (Republican)

  Cole Button Campaign Kickoff Video
  EZ Politix

• Best Online Video Series (Democratic)

  Val Demings for Senate Launch Series
  A|L Media

• Best Online Video Series (Independent/Other)

  NJ Department of Health – “Best Gift” Series
  Kivvit

• Best Online Video Series (Republican)

  Caligration
  Go BIG Media Inc.

• Best Online Video to Support Vote-by-Mail

  Turn Up to the polls…Again
  A|L Media

• Best Social Video

  Elizabeth Warren Takes Down the Billionaires in Space
  Warren Democrats, Blue State

• Best Spanish Language Online Video

  Building Back Together Persuasion Video
  Solidarity Strategies

• Best Use of 360, VR or AR

  NJ Department of Health – Snapchat AR Filter
  Kivvit

• Best Use of Drone Footage in an Online Video

  “Ride of a Lifetime”
  The Strategy Group Co.

• Best Use of Humor in an Online Video (Democratic)

  Jack’s Cursing Ban
  Vision Media Marketing Inc.

• Best Use of Humor in an Online Video (Republican)

  Caligration
  Go BIG Media Inc.

• Best Use of Voice-Over Talent in an Online Video

  Here’s What They’ll Tell You
  Brandon Guichard Digital Group, District Attorney Jason Williams

• Best Villain in an Online Video (Democratic)

  Cherry Creek School Board
  COMPETE

• Best Villain in an Online Video (Republican)

  Shady Schweikert’s Greatest Hits
  Go BIG Media Inc.

• Most Original Online Video (Democratic)

  How to Make Yakamein
  Brandon Guichard Digital Group

• Most Original Online Video (Republican)

  Meet Guy Nohra
  Ascent Strategic Inc, Brabender Cox

• Most Relatable Depiction of a Candidate in an Online Video

  Opportunity Matters Network – “American Dream”
  Content Creative Media

• Toughest Online Video Ad

  Tattoo
  Crane for Congress, FP1 Strategies

Digital – Websites

• Best Landing Page

  Stop Big Bank Bullies
  NAFCU, TLC Political

• Best Microsite – Democratic

  Working Families Party Postcard Generator – postcard.workingfamilies.org
  Middle Seat Consulting

• Best Microsite – Independent/Other

  Equality Fund “Breaking Through” Annual Report site
  A/B Partners

• Best Resource for Vote-By-Mail on a Website

  Youngkin For Governor Vote By Mail Digitally Filled/Signed and Mailed
  The Strategy Group Co.

• Best Spanish Language Website

  ACLU Border Humanity Project
  The Colibri Collective

• Best Website for Ballot Initiative

  Watch Out Florida
  Cornerstone Solutions

• Best Website for County, Local, or Judicial – Democratic

  Councilmember Helen Gym: A Community Leader with a Website to Match
  Authentic

• Best Website for County, Local, or Judicial – Republican

  Leonard Belmares for Circuit Judge Website
  McShane LLC

• Best Website for IE

  Run Ruben Run
  Solidarity Strategies, Nuestro PAC

• Best Website for Issue Advocacy or Public Affairs

  Let New York Bet
  Chazz Clevinger, OneClickPolitics

• Best Website for Mayoral Campaign

  Dana Goldman for Mayor of Sunny Isles Beach
  Blueprint Consulting, LLC

• Best Website for Primary – US House/Senate

  Fighting for the American Dream
  ColdSpark: Gino Campana for U.S. Senate

• Best Website for Special Election

  Stop The Republican Recall – stoptherepublicanrecall.com
  Middle Seat Consulting

• Best Website for Statewide – Democratic

  Matt & Cynthia for Rhode Island Website
  Authentic

• Best Website for Statewide – Republican

  Jesse Sullivan for Governor Website
  IMGE, Poolhouse

Direct Mail

• Best Comparative Mail Piece (Democratic)

  Same Old Same Old
  The Balduzzi Group

• Best Comparative Mail Piece (Republican)

  Values
  Checkmate Strategies

• Best Mail Piece for A Bare-Knuckled Street Fight Victory

  Unreported
  Sisneros Strategies

• Best Mail Piece for Ballot Initiative – Democratic

  Our Kids. Our Community. Our Future.
  TJP Strategies

• Best Mail Piece for Ballot Initiative – Republican

  Ashland Career Center Mail
  Ohio REALTORS

• Best Mail Piece for County, Local or Judicial (Democratic)

  Vote/Closing Piece
  Wildfire Mail
  PoderNC Mail Piece
  Solidarity Strategies

• Best Mail Piece for County, Local or Judicial (Non-Partisan)

  Vertreese Team GOTV
  Superior Blue Strategies

• Best Mail Piece for County, Local or Judicial (Republican)

  Meet Gina Force
  Red Maverick Media

• Best Mail Piece for Gubernatorial – Democratic

  Whitmer for Governor: Words Matter.
  Run the World Digital, Whitmer for Governor

• Best Mail Piece for Gubernatorial – Republican

  Youngkin: “The Gameplan”
  Axiom Strategies

• Best Mail Piece for IE – Local, County, or Municipal – Democratic

  IE Campaign to Support Dawnté Early for West Sacramento City Council
  KMP Strategies LLC

• Best Mail Piece for IE – Local, County, or Municipal – Independent/Other

  Super Stars
  Superior Blue

• Best Mail Piece for IE – Local, County, or Municipal – Republican

  Sanctuary City
  Checkmate Strategies, Amanda Woloshen-Glass & John Lyons

• Best Mail Piece for IE – Mayoral

  Help the homeless and reclaim the parks
  CN4 Partners

• Best Mail Piece for IE – Primary – US House/Senate

  Only One
  The Balduzzi Group

• Best Mail Piece for IE – State Legislative – Democratic

  Reviews are in!
  Superior Blue

• Best Mail Piece for IE – Statewide

  Clear Choice
  Publitics

• Best Mail Piece for IE– State Legislative – Republican

  Cory Penn Introduction
  TSA PAC, FP1 Strategies

• Best Mail Piece for Mayoral – Democratic

  Fighting Special Interests
  The Dover Group

• Best Mail Piece for Mayoral – Non-Partisan

  Leadership During Crisis
  The Balduzzi Group
  Craig’s Chaos
  Ascent Strategic

• Best Mail Piece for Primary – US House/Senate

  Very Official Correspondence from Val Arkoosh for Senate
  Run the World Digital, Arkoosh for Senate

• Best Mail Piece for Public Affairs – Democratic

  Our Economy
  Sisneros Strategies

• Best Mail Piece for Public Affairs – Independent/Other

  Vaccine
  WV Department of Health and Human Resources

• Best Mail Piece for Special Election

  Only One
  The Balduzzi Group

• Best Mail Piece for State Legislative

  Atlantic County’s Hometown Team
  Checkmate Strategies

• Best Mail Piece for Statewide – Non-Federal

  Winsome Sears and an AR-15
  McShane LLC

• Best Mail Piece to Support VBM Program – Democratic

  Most Like Trump
  Publitics

• Best Mail Piece to Support VBM Program – Republican

  Absentee Ballot Application
  Scott Jones Campaign, FP1 Strategies

• Best Mail That Never Saw The Light of Day

  Goodness Gracious Gas Man, You’re A Terrible Superhero
  The Beytin Agency

• Best Spanish-Language Mail Piece

  Racial Justice Ballot Guide
  Sisneros Strategies

• Best Use of Photography in Direct Mail – Democratic

  Alfonso
  Meridian Strategies

• Best Use of Photography in Direct Mail – Republican

  Far Out
  Checkmate Strategies

• Best Use of Tech to Support a Mail Program

  Using AI to Predict Gaze & Optimize Creative
  Publitics

• Best Villain In A Mail Piece for Democratic Campaign

  A Florida for All or a Florida for Ron?
  Run the World Digital, Crist for Governor

• Best Villain In A Mail Piece for Republican Campaign

  Knock His Crown Off
  Red Maverick Media

• Innovation in Direct Mail

  Yes on Question 1 – News Variable
  Convergence Targeted Communications

• Most Relatable Depiction of a Candidate in a Mail Piece

  Us
  JM2

• Most Sophisticated Targeting with Mail

  Coloradans for Responsible Energy Development Direct Mail Program
  Pac/West Strategies

• Toughest Mail Piece – Democratic

  Unite Virginia – Ibraheem Samirah and PPP
  Convergence Targeted Communications

• Toughest Mail Piece – Republican

  A Puppet
  Red Maverick Media

Direct Mail – Fundraising

• Best Fundraising Mail Creative

  Shooting for the Moon with One of a Kind Donor Book
  The Zoldak Agency, Yankee Institute

• Best Fundraising Mail Piece

  9/11 – 20 Years
  The Parkside Group

• Most Sophisticated Targeting in Direct Mail Fundraising

  Donor Cultivation Model
  DonorBureau

GOTV & Field

• Best Canvassing Program

  Byron Brown for Buffalo Mayor
  C3 Public Strategies

• Best GOTV Campaign to Mobilize Diverse Communities

  Murphy for Governor – Digital Mobilization of Voters of Color
  Authentic

• Best GOTV Campaign to Mobilize Young Voters

  Vote is Four Letters
  Metric Strategies, Canadian Labour Congress

• Best GOTV Execution

  Murphy for Governor – Customized GOTV Approach
  Authentic

• Best Lit Piece (Independent/Other)

  Protect WPB
  Cornerstone Solutions

• Best Lit Piece (Republican)

  Time for Pennsylvania’s Comeback
  M:7 Agency

• Best No-Contact Field Program

  Endless Caverns Solar
  Calvert Street Group

• Best Use of Data Analytics/Machine Learning in Field

  Youngkin for Governor’s Data-Centric Field Operation
  WPA Intelligence

• Best Use of Paid Field Program – Ballot Initiative

  The Biggest Petition Campaign in U.S. History
  Cornerstone Solutions, Let The Voters Decide, Groundgame

• Best Use of Paid Field Program – Democratic

  Byron Brown for Buffalo Mayor
  C3 Public Strategies

• Best Use of Paid Field Program – Republican

  90,000 Doors in Texas
  McShane LLC

Grassroots Advocacy

• Best Action Center/ Grassroots Website

  Protect Our Winters Canada
  Code Nation

• Best Advocacy Advertising Campaign

  Let New York Bet
  Chazz Clevinger, OneClickPolitics

• Best Advocacy Social Media Campaign

  Justice for Julius Social Media
  Justice for Julius, Amber Integrated, & Represent Justice
  Legalizing medical marijuana in Mississippi
  Citizens Alliance of Mississippi, Iron Light

• Best Advocacy Technology Platform

  Let New York Bet
  Chazz Clevinger, OneClickPolitics
  Advocacy Day Virtual Fly-Ins Advocate Preparation Platform
  Advocacy Associates

• Best Civic Education Resource

  Justice for Julius Resources
  Justice for Julius, Amber Integrated, & Represent Justice

• Best Email Action Alert

  This Authentic Action Alert Helped Our Effort to Stop the Slaughter of Horses
  Veracity Media, American Wild Horse Campaign
  United We Dream’s Response to a Judge’s Decision Shutting Down DACA
  Authentic

• Best Grassroots Advocacy Campaign

  Let New York Bet
  Chazz Clevinger, OneClickPolitics

• Best Innovation in Advocacy

  Advocacy Day Virtual Fly-Ins Advocate Preparation Platform
  Advocacy Associates

• Best Use of Data

  “Macherland” Campaign by CDU Germany
  Campaigning Bureau, CDU Deutschlands

• Non-Profit Grassroots organization of the Year

  Public Lands Alliance

• Public Affairs Firm of the Year – Fewer than 50 Employees

  HighGround Inc.

• Public Affairs Firm of the Year – More than 50 Employees

  Kivvit

• Trade Association of the Year – Fewer than 50 Employees

  National Independent Venue Association

• Trade Association of the Year – More than 50 Employees

  National Retail Federation

International

• Best Canadian Direct Mail Piece

  Jyoti Gondek for Mayor Campaign by Decide Campaigns
  Decide Campaigns

• Best Canadian Online Ad Campaign

  It’s About Time
  Metric Strategies, Calgary Firefighters Association
  Federal Election 2021 Campaign
  The NOW Group, Canada’s NDP

• Best Canadian Online Video

  Jagmeet Singh Mini-Documentary
  Metric Strategies, Canada’s NDP
  Stop the Stigma
  The NOW Group, Government of British Columbia

• Best Canadian TV Advertisement

  Erin O’Toole: New Name. Same Old Conservative.
  Point Blank Creative & Unifor
  Stop the Stigma
  The NOW Group, Government of British Columbia

• Best Canadian Website

  Grain For Good – Grain Farmers of Ontario & Sussex Strategy Group
  Grain Farmers of Ontario, Sussex Strategy Group

• Best European Direct Mail Piece

  Gib Dein Bestes – “Nullspenderaktivierung” (activating inactive donors)
  Campaigning Bureau, Österreichisches Rotes Kreuz

• Best European Online Ad Campaign

  Recruiting campaign Pflegeberufe / nursing career 2021
  Campaigning Bureau, Hilfswerk Österreich

• Best European Online Video

  PES “Don’t Walk By”
  Red Heart Strategies s.p.r.l

• Best European TV Advertisement

  Promise to be there
  Barndom utan baksmälla

• Best European Use of Outdoor Advertising

  proHolz youth campaign 2021
  cayenne Marketingagentur GmbH, proHolz Austria
  GOTV by CDU Germany
  Campaigning Bureau, CDU Deutschlands

• Best European Website

  CDU Deutschlands Website
  Campaigning Bureau, CDU Deutschland

• Best International Campaign (National) – Issue

  The stress alarm
  The stress alarm, Reform Act, Hjärnfonden

• Best International Campaign (National) – Political

  Liberal Party of Canada 2021 Election Campaign – m5 Marketing Communications
  m5 Marketing Communications

• Best International Campaign (Sub-National) – Issue

  Stratcom and Point Blank engage thousands in innovative VaxTO campaign
  Strategic Communications Inc. (Stratcom), Point Blank Creative
  Get Flushed
  Metric Strategies, BC Building Trades

• Best International Campaign (Sub-National) – Political

  Jyoti Gondek For Mayor Campaign by Decide Campaigns
  Decide Campaigns
  Liberal Party of NL 2021 Election Campaign – m5 Marketing and Communications
  m5 Marketing and Communications

• Best International Firm

  The NOW Group
  BuzzMaker

• Best International Online Ad Campaign

  Care Can’t Wait
  The NOW Group, Hospital Employees’ Union
  Initiative “Österreich impft” / “Austria vaccinates”
  Campaigning Bureau, Österreichisches Rotes Kreuz

• Best International Online Video (National)

  Still Loading…
  Metric Strategies, Canada’s NDP
  Let’s build back jobs – Lasso for President
  De Vengoechea & Partners

• Best International Online Video (Sub-National)

  United Nurses of Alberta. Nurses: Now + Always.
  Point Blank Creative & United Nurses of Alberta

• Best International TV Advertisement

  Promise to be there
  Barndom utan baksmälla
  A Doctor’s Plea
  BuzzMaker

• Best International Use of Outdoor Advertising

  Federal Election 2021 Campaign
  The NOW Group, Canada’s NDP
  Trust Doctors and Survivors
  BuzzMaker

• Best International Website

  Conservation Council of Western Australia – Code Nation
  Conservation Council of Western Australia – Code Nation

• Best Latin American Campaign Slogan

  Ale Gutiérrez
  Ale Gutiérrez

• Best Latin American Digital Campaign

  Morena Nacional
  Heurística Comunicación

• Best Latin American Firm

  De Vengoechea & Partners

• Best Latin American Online Video

  PRIAN Opera-Morena Nacional
  Heurística Comunicación

• Best Latin American Radio Ad

  You can feel the 4T-Morena Nacional
  Heurística Comunicación

• Best Latin American TV Ad

  Shirts (Camisas)
  Heurística Comunicación
  Trust must be earned – Presidency of the Dominican Republic
  De Vengoechea & Partners

• Best Latin American Use of Outdoor Advertising

  Campaign Let’s go to school with all you need! – City of Mexico Government
  Heurística Comunicación

• Best Latin American Website

  Defiende la Esperanza (Stand up for Hope) – Morena Nacional
  Heurística Comunicación

• Toughest Latin American Online Video

  Corruption and Power Series- Morena Nacional
  Heurística Comunicación

• Toughest Latin American TV Ad

  Wrestlers – Morena Nacional
  Heurística Comunicación

Media Buying

• Best Integration of New Tech in a Media Campaign – Democratic

  Live Links in Inside Track! (NM-01 Special Election)
  Sage Media Planning & Placement

• Best Integration of New Tech in a Media Campaign – Republican

  Smart Media Group’s CLEARAD
  Smart Media Group

• Best Media Buying on a Shoestring Budget

  AAPI Radio for Phil Murphy
  Media Fortitude Partners

• Best New or Unusual Tactic in Paid Media

  Hala Ayala for VA Lt. Governor – 2021
  Sage Media Planning & Placement

• Innovation in Digital Ad Measurement

  End-to-End Experimental Design and Tooling
  INTRVL

• Innovation in Media Buying

  New Georgia Project- Helping Turn the Senate Blue
  Fenton Communications and DSPolitical

• Innovation in Media Buying – Republican

  Voters are Consumers: The Analytics of Human Behavior
  AppScience®, Sabio Holdings, Inc.

• Innovation in TV Ad Measurement

  Smart Media Group’s CLEARAD
  Smart Media Group

• Most Innovative or Layered Media Mix – Democratic

  Our NJ – A winning IE supporting Governor Murphy’s reelection
  Sage Media Planning & Placement

• Most Innovative or Layered Media Mix – Independent/Other

  NJ Department of Health COVID-19 Campaign
  Kivvit, Media Fortitude Partners

• Most Innovative or Layered Media Mix – Republican

  Layer Cake: How Data Created the Sweetest (Media) Mix in the VA AG Race
  National Media, Inc.

Mobile

• Best Use of Mobile Technology – Democratic

  Using Embedded Video Texts to Win a Democratic Senate Majority
  Jon Ossoff for Senate, Winning Connections

• Best Use of Mobile Technology – Republican

  Video Made Accessible for All: Enhanced Video Texting
  RumbleUp

• Best Use of Mobile to Support a Field Program

  A New Sheriff in Town: Susan Hutson for Orlean Parish Sheriff
  Chism Strategies

• Best Use of P2P – Democratic

  Byron Brown For Buffalo Mayor – Write-In Tutorials
  co/efficient

• Best Use of P2P – Independent/Other

  Text the TCI Away
  The Zoldak Agency, Yankee Institute

• Best Use of P2P – Republican

  First And Only Green Beret In Congress
  OnMessage Inc.

• Best Use of SMS (Democratic)

  ActBlue-ribbon SMS: Val Demings for U.S. Senate
  MissionWired

• Best Use of SMS (Republican)

  DonorBureau
  DonorBureau

Newspaper

• Best Newspaper Ad for Political

  Jeff Bradley Primary Final ad
  Denarius Group

• Best Newspaper Ad for Public Affairs

  “It’s Time to Fulfill the Promise”
  True Blue Strategies

OTT & CTV

• Best OTT/CTV Video for Ballot Initiative

  Break Into Your House — Via Hulu
  McShane LLC

• Best OTT/CTV Video for County, Local or Judicial – Non-Mayoral

  Helping Elect the First Queer Black Woman to NYC Council
  The WIN Company

• Best OTT/CTV Video for Gubernatorial

  Against Parents
  POOLHOUSE

• Best OTT/CTV Video for IE

  Senator Lisa Murkowski – Getting Energy Results for Alaska
  Optima Public Relations

• Best OTT/CTV Video for Mayoral

  Targeting the TV: Prioritizing Primary Voters in America’s Largest City with OTT
  Change Media Group

• Best OTT/CTV Video for Primary – US House/Senate

  “We Believe”
  The Strategy Group Co.

• Best OTT/CTV Video for Public Affairs

  NJ Department of Health – “Sorry, Mom”
  Kivvit

• Best OTT/CTV Video for Special Election

  “Fighter”
  The Strategy Group Co.

• Best OTT/CTV Video for State Legislative

  “Obvious”
  SBDigital

• Best OTT/CTV Video for Statewide – Non-Federal

  Win with Winsome Sears
  McShane LLC

• Best Use of OTT/CTV Targeting

  Targeting the TV: Prioritizing Primary Voters in America’s Largest City with OTT
  Change Media Group

Out of Home

• Best Outdoor Advertising Creative

  Recognizing Arizona’s most valuable real estate
  HighGround Inc., Support Sky Harbor Coalition

• Best Use of Digital Out of Home

  Tax March: American Rescue Plan
  FOGLAMP, Tax March

• Best Use of Outdoor Advertising

  New Jersey Education Association (NJEA) – Pride Campaign 2021
  Sage Media Planning & Placement
  Betting on China Times Square Billboard
  Integrated Media Campaigns

Overall

• Best Bare-Knuckled Street Fight Victory

  DMFI Pac IE, Brown OH-11: Overcoming a 35-Point Deficit to Upset a Far-Left Icon
  DMFI Pac, Mellman Group, Sena Kozar, Dover Group, Trilogy, Stanford Campaigns

• Best Campaign Comeback

  Youngkin for Governor
  Axiom Strategies

• Best Campaign Response to COVID-19

  “Let;s Get The Jab, Let’s Get It Done”
  Master Builders Australia

• Best Collateral Item or Sign

  Parents for Youngkin
  POOLHOUSE

• Best Cross-Channel Ad Campaign

  Ending Habitual Sentencing and Expanding Parole in Mississippi
  Rising Tide Interactive

• Best Data Analytics Solution

  Whole-Campaign Modeling System, ft. Youngkin for Governor
  WPA Intelligence

• Best Direct Mail Piece

  Youngkin: “The Gameplan”
  Axiom Strategies

• Best Online Advertising Campaign

  NJ Department of Health – COVID-19 Public Awareness Campaign
  Kivvit

• Best Online Video – Political

  Fetterman: Giant Launch for U.S. Senate
  The WIN Company

• Best Online Video – Public Affairs

  “Keep Going” GOTV video – Fall 2021
  A/B Partners

• Best Public Affairs Campaign

  NJ Department of Health – COVID-19 Public Awareness Campaign
  Kivvit

• Best Radio Ad

  Sabias qué
  Solidarity Strategies

• Best Rapid Response Campaign

  Protect WPB: Mass Vaccination Program
  Cornerstone Solutions

• Best Special Election Campaign

  Long Time Democrat Seat Flipped Red in Special Election
  CampaignHQ

• Best TV Ad

  Our Moment
  POOLHOUSE

• Best Use of Data Analytics/Machine Learning

  Whole-Campaign Modeling System, ft. Youngkin for Governor
  WPA Intelligence

• Best Use of New Technology

  Fenton Communications and DSPolitical
  Fenton Communications and DSPolitical

• Best Use of Online Targeting

  Murphy for Governor – Layered Targeting Approach
  Authentic

• Best Use of Opposition Research

  Vindicatus researches and produces full spectrum opposition research campaign.
  Vindicatus

• Best Vote-By-Mail Program

  Youngkin For Governor Vote By Mail Digitally Filled/Signed and Mailed
  The Strategy Group Co.

• Best Website

  Youngkin For Governor
  The Strategy Group Co.

• Innovation in Fundraising

  Velocity Research & Analytics
  The Showalter Group, Inc., Working Psychology, Inc.

• Most Daring And Successful Tactic

  NJ Department of Health – “Sorry, Mom” and “Fear of Intubation”
  Kivvit

• Most Innovative Product of The Year

  Video Made Accessible for All: Enhanced Video Texting
  RumbleUp

Phone Calls

• Best Automated Phone Call

  (Robo)Callin’ on a Budget
  CampaignHQ

• Best Live Phone Call – Democratic

  Green New Deal Network
  Solidarity Strategies

• Best Live Phone Call – Republican

  “Taking the Torch”
  The Strategy Group Co.

• Best Overall Use of A Telephone Town Hall

  North Carolina Department of Health and Human Services
  Stones’ Phones

• Best Use of Phones for Fundraising – Democratic

  Call Time Mobile + Call Time Connect
  NGP VAN

• Best Use of Phones for Fundraising – Republican

  Sam Peters Donor Townhall
  McShane LLC

• Innovation in Phone Engagement (Democratic)

  Helping Coordinate and Convince Priority Groups to Get the COVID-19 vaccine
  Healthier Colorado, Michigan Association of United Ways, Winning Connections

• Innovation in Phone Engagement (Republican)

  YOU can help take back Oregon
  CampaignHQ

Radio & Podcasts

• Best Podcast Ad

  Vote is Four Letters
  Metric Strategies, Canadian Labour Congress

• Best Radio Ad for County, Local or Judicial – Non-Mayoral

  JT MOORE: THE CHANGE WE NEED
  Chism Strategies/Direct Communications

• Best Radio Ad for IE

  “Equalize”
  Terrain Media Group

• Best Radio Ad for Mayoral

  Ranking Risk
  CounterPoint Messaging

• Best Radio Ad for Primary – US House/Senate

  ALFA Endorsed
  Britt for Alabama, FP1 Strategies

• Best Radio Ad for Public Affairs

  ACLU Arizona, Issue Advocacy
  Solidarity Strategies

• Best Radio Ad for Special Election

  She Said What?!
  Brandon Guichard Digital Group, Protect Our Vote PAC

• Best Radio Ad for State Legislative

  Ballard for Delegate – “Tape/Slap in the Face” (Radio ad)
  Content Creative Media

• Best Spanish Language Radio Ad

  People for the American Way – Dolores Huerta
  The Colibri Collective

• Best Use of Radio Targeting – Democratic

  AAPI Radio for Phil Murphy
  Media Fortitude Partners

• Best Use of Radio Targeting – Republican

  Voter Targeted Radio in Virginia AG’s Race
  National Media

• Best Use of Voice-Over Talent in a Radio or Podcast Ad

  JT MOORE: THE CHANGE WE NEED
  Chism Strategies/Direct Communications

• Toughest Radio Ad – Democratic

  UUAF (Cuban) Radio Ad
  Solidarity Strategies

• Toughest Radio Ad – Republican

  Ballard for Delegate – “Tape/Slap in the Face” (Radio ad)
  Content Creative Media
  Law Enforcement’s Choice
  Battleground Strategies, Inc.

Survey Research

• Best Data Visualization

  Virginia Post Election Study Interactive Dashboard
  co/efficient

• Best New Research Technique

  Demographic Engine
  Echelon Insights

• Best New Sampling or Fielding Technique

  Demographic Engine
  Echelon Insights

• Best Use of Technology in Research

  Creative Optimizer
  Echelon Insights

• Innovation in Survey Research

  Trend Decay Knocks Out Traditional Tracking Surveys
  Cygnal

Television

• Best Bare-Knuckled Street Fight TV Ad – State House

  Ballard for Delegate – “Tape”
  Content Creative Media

• Best Bare-Knuckled Street Fight TV Ad (Republican)

  “Gobble Stop”
  OnMessage Inc., Miyares for Attorney General

• Best Biographical TV Ad

  “Ride of a Lifetime :60”
  The Strategy Group Co.

• Best Depiction of Social Distancing in a TV Ad

  Hot Vaxx Summer
  Change Media Group

• Best Spanish Language TV Ad

  NJ Department of Health – Best Gift Grandma
  Kivvit

• Best TV Ad – 15 Seconds

  Change
  Jamestown Associates

• Best TV Ad – 30 Seconds (Democratic)

  DeLuca for Judge “Hard to Find”
  Indigo Strategies LLC

• Best TV Ad – 30 Seconds (Independent/Other)

  NJ Department of Health – “Sorry, Mom”
  Kivvit

• Best TV Ad – 30 Seconds (Republican)

  Our Moment
  POOLHOUSE

• Best TV Ad – 60 Seconds (Democratic)

  Paige Against the Machine Again
  The WIN Company

• Best TV Ad – 60 Seconds (Republican)

  Together
  POOLHOUSE

• Best TV Ad for Ballot Initiative

  Watch Out Florida
  Cornerstone Solutions, Victory Group, Stoneshill Productions

• Best TV Ad for Gubernatorial

  Common Cents
  POOLHOUSE

• Best TV Ad for IE – Mayoral

  No Plan
  CN4 Partners

• Best TV Ad for IE – Statewide

  Opportunity Matters Fund – “Non-Negotiable”
  Content Creative Media

• Best TV Ad for Local, County, or Judicial – Democratic

  DeLuca for Judge “Hard to Find”
  Indigo Strategies LLC
  “Zip Codes”
  Ampersand Strategies

• Best TV Ad for Local, County, or Judicial – Independent/Other

  Preserve The Woodlands
  Bullhorn Communications

• Best TV Ad for Local, County, or Judicial – Republican

  Think Tank
  Firelux, Luke Waddell

• Best TV Ad for Mayoral Campaign

  Andre Dickens: A Mayor to Make Atlanta Safe
  Devine Mulvey Longabaugh
  Building Bridges
  CounterPoint Messaging

• Best TV Ad for Primary – US House/Senate

  “We Believe”
  The Strategy Group Co.

• Best TV Ad for Public Affairs – Democratic

  America’s Coming Back
  Devine Mulvey Longabaugh

• Best TV Ad for Public Affairs – Economic Policy – Other

  NMOGA Safer/Stronger “Joram”
  Glass House Strategy

• Best TV Ad for Public Affairs – Economic Policy – Republican

  Convergence Media – “Golden Years”
  Convergence Media

• Best TV Ad for Public Affairs – Education – Democratic

  New Jersey Education Association – Clinic
  The New Media Firm

• Best TV Ad for Public Affairs – Education – Other

  Pay the Price
  Integrated Media Campaigns

• Best TV Ad for Public Affairs – Independent/Other

  She’s Not Saying Anything
  CATECOMM, FHA, FMA, & FAB

• Best TV Ad for Public Affairs – Infrastructure

  “America’s Waterways” – inland river locks and dams advocacy
  Waterways Council, Inc.

• Best TV Ad for Public Affairs – Public Health

  She’s Not Saying Anything
  CATECOMM, FHA, FMA, & FAB

• Best TV Ad for Public Affairs – Social Policy

  “Home”
  PLUS Communications, FWD.us

• Best TV Ad for Public Affairs – Supreme Court

  Annie
  Susan B. Anthony List Education Fund, FP1 Strategies

• Best TV Ad for Special Election

  DMFI PAC: Divided
  Sena Kozar Strategies

• Best TV Ad for State Legislative – Democratic

  Friends of Briana Sewell : Same Street
  Sena Kozar Strategies

• Best TV Ad for State Legislative – Republican

  Look After Your Neighbors
  KC Strategies

• Best TV Ad for Statewide Campaign (non-Federal) (Democratic)

  Timika Lane “Need and Deserve”
  Indigo Strategies LLC

• Best TV Ad for Statewide Campaign (non-Federal) (Republican)

  Opportunity Matters Fund – “Non-Negotiable”
  Content Creative Media

• Best TV Ad on a Shoestring Budget

  Keeping It Local On A Budget
  Foundation Blue Media, New South Consulting

• Best TV Ad That Never Saw The Light of Day

  Counting to Zero
  Go BIG Media Inc.

• Best Use of Addressable TV Advertising

  “Pledge”
  OnMessage Inc., Miyares for Virginia

• Best Use of Drone Footage in a TV Ad

  “Ride of a Lifetime :60”
  The Strategy Group Co.

• Best Use of Humor in a TV Ad (Democratic)

  DeLuca for Judge “Hard to Find”
  Indigo Strategies LLC

• Best Use of Humor in a TV Ad (Republican)

  Unbelievable
  Jamestown Associates

• Best Use of Voice-Over Talent in a TV Ad

  To Those Without Billions
  BIGLLOU Johnson

• Best Villain in a TV Ad

  A New Day
  POOLHOUSE

• Most Effective Comparative TV Ad

  This or That
  POOLHOUSE

• Most Original TV Ad

  Our Moment
  POOLHOUSE

• Most Relatable Depiction of a Candidate in a TV Ad

  Grit
  POOLHOUSE

• Toughest TV Ad

  Betting on China
  Integrated Media Campaigns