Digital Consultants, Data Vendors Navigate Uptick In Targeting
With campaigns and groups increasingly sold on data, digital consultants and vendors have their work cut out to help their clients reach the right voters with effective messaging.
Part of the reason why putting money into data is so appealing right now is that new conversations are possible with voters who are just starting to pay attention to the midterms.
Between now and November, data vendors are predicting a hot marke...
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