Programmatic digital ad buying is increasingly dominant as campaigns and groups move away from making site-direct buys.
A new report from Centro, based on the digital buys last cycle of some 300 state and local races throughout the country across, shows a 14 percent increase in programmatic digital spending between 2016 and 2018.
Join & Get Access to Premium Member-Only Content
Individual Plus
Access to C&E Professional Resources, Access to All Virtual Conferences, 20% Off In-Person Event Tickets, 1 Complimentary Listing on the C&E Directory
Small Team (Up to 8 People)
Access to C&E Professional Resources, Access to All Virtual Conferences, 25% Off In-Person Event Tickets, 1 Complimentary Listing on the C&E Directory, 10% Off CampaignTech Award Entries, 10% Off Reed Award Entries
Larger Team (Up to 35 People)
Access to C&E Professional Resources, Access to All Virtual Conferences, 30% Off In-Person Event Tickets, 1 Complimentary Listing on the C&E Directory, 10% Off CampaignTech Award Entries, 10% Off Reed Award Entries