Campaigns & Elections

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Programmatic Buying On the Rise for Campaigns — Even at the Local Level

Programmatic digital ad buying is increasingly dominant as campaigns and groups move away from making site-direct buys.    

A new report from Centro, based on the digital buys last cycle of some 300 state and local races throughout the country across, shows a 14 percent increase in programmatic digital spending between 2016 and 2018.

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