Record Digital Spending Has Consultants Bracing For Content Crunch
A record amount of money is pouring into digital advertising leaving practitioners with some big questions to answer before November.
Most digital consultants operating below the presidential level have been used to doing more with less as they’ve fought for a modest share of the spend. Now, their budgets are growing at the same time that the number of channels requiring tailored content is proliferating.
Determinin...
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