To Keep Your List Healthy, Don’t Go Dark Through the Holidays, New Year 

Following a cycle that rewrote the playbook for political campaigns, practitioners are looking to break down another barrier and instill a long-ignored best practice in their clients: digital infrastructure and list building early. While many candidates think voters are ready for a break from the political over the holidays, political consultants say that doesn’t mean they don’t want to hear from their elected officials or from aspiring candidates.