Twitter’s move to ban paid political advertising isn’t likely to have a significant impact on the digital marketing efforts of campaigns, but it still doesn’t sit well with some digital consultants who say misinformation on the platform will persist.
Reactions to the move among strategists across the political spectrum varied. Several practitioners branded it a PR stunt to distance the company from Facebook’s ongoing “gatekeeper” problems, noting that a paid ad ban doesn’t address Twitter’s bot issue.