Twitter’s move to ban paid political advertising isn’t likely to have a significant impact on the digital marketing efforts of campaigns, but it still doesn’t sit well with some digital consultants who say misinformation on the platform will persist.
Reactions to the move among strategists across the political spectrum varied. Several practitioners branded it a PR stunt to distance the company from Facebook’s ongoing “gatekeeper” problems, noting that a paid ad ban doesn’t address Twitter’s bot issue.
Join & Get Access to Premium Member-Only Content
Individual Plus
Access to C&E Professional Resources, Access to All Virtual Conferences, 20% Off In-Person Event Tickets, 1 Complimentary Listing on the C&E Directory
Small Team (Up to 8 People)
Access to C&E Professional Resources, Access to All Virtual Conferences, 25% Off In-Person Event Tickets, 1 Complimentary Listing on the C&E Directory, 10% Off CampaignTech Award Entries, 10% Off Reed Award Entries
Larger Team (Up to 35 People)
Access to C&E Professional Resources, Access to All Virtual Conferences, 30% Off In-Person Event Tickets, 1 Complimentary Listing on the C&E Directory, 10% Off CampaignTech Award Entries, 10% Off Reed Award Entries