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Will the Coming Privacy Push Hurt Campaign Outreach?

A greater consumer awareness of digital privacy concerns will exert an impact on the campaign space in 2022 and beyond. In addition, states like California and Virginia have enacted digital privacy laws following in the footsteps of Europe’s GDPR regulation. That’s where Democratic strategist Brent Blackaby sees an opening for his new startup.

By Sean J. Miller
LinkedIn

A consultant-turned startup founder is warning the campaign industry it could find itself on the wrong side of the privacy debate if it doesn’t take steps to enhance transparency.
Brent Blackaby co-founded Democratic digital shop Trilogy Interactive and spent nearly a decade as a principal there. But following the 2018 midterms, he started to think more about online privacy and saw an opportunity for a new venture. In ear...

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