Data Privacy and Targeting Archives - Campaigns & Elections

NGP VAN Wants Campaigns to Chat With Its CRM

Publicis Bought Advertising’s Switzerland. Now Comes the Bill.

Q&A: How a Political Data Giant is Approaching AI

The Power of the Phone: Why Voice Still Outperforms in Modern Campaigns

Why Midterm Campaigns Will Need a Context-First Video Strategy

Why Compliance Is Now a Media Strategy

The Dead Persuadable Voter Theory

Why Campaigns Get Digital Strategy Wrong

How a Voter-Driven Approach to Campaigns is Reshaping Politics

Q&A: AAPC’s Julie Sweet Weighs in on the Bills and Trends to Look for in 2025

6 Consultant Predictions for 2025

Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns

Is There Room for Civic Tech In the ’24 Spending Blitz?

Will CTV/OTT Advertising Decide Your Election?

If It’s All Just Impressions, Why Do Campaigns Still Have Siloed Media Teams?

Vendors See Opportunity for Campaigns in AAPI Voter Targeting

A Report on Ad Libraries Warns of Inadequate Transparency

Ad Saturation Is the Symptom, Not the Disease

What Data Investment Means for 2024

Why Targeting Micro Neighborhoods Is Key To Winning In ’24

13 Truths For 2024 That You’re Not Prepared For

Applying AI to Creative Testing

Beyond the Cookie: Identifying and Reaching Voter Targets in ’24

Want to Target Diverse Communities Well? Consultant Choice Matters