Data Privacy and Targeting Archives - Campaigns & Elections

The Dead Persuadable Voter Theory

Why Campaigns Get Digital Strategy Wrong

How a Voter-Driven Approach to Campaigns is Reshaping Politics

Q&A: AAPC’s Julie Sweet Weighs in on the Bills and Trends to Look for in 2025

6 Consultant Predictions for 2025

Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns

Is There Room for Civic Tech In the ’24 Spending Blitz?

Will CTV/OTT Advertising Decide Your Election?

If It’s All Just Impressions, Why Do Campaigns Still Have Siloed Media Teams?

Vendors See Opportunity for Campaigns in AAPI Voter Targeting

A Report on Ad Libraries Warns of Inadequate Transparency

Ad Saturation Is the Symptom, Not the Disease

What Data Investment Means for 2024

Why Targeting Micro Neighborhoods Is Key To Winning In ’24

13 Truths For 2024 That You’re Not Prepared For

Applying AI to Creative Testing

Beyond the Cookie: Identifying and Reaching Voter Targets in ’24

Want to Target Diverse Communities Well? Consultant Choice Matters

Data Privacy Laws Are Restricting Marketers’ Ability to Target by Ethnicity as the U.S. Electorate is Diversifying

Will Campaigns Catch Up To Brands When It Comes To Dynamic Creative?

Consultants’ Scopes Expanding To Include Navigating Privacy Regs

Call Your Lawyer or Call Your Consultant? Rise Of Data Privacy Laws Will Cause Headaches For Campaigns

AI and Political Campaigns: Let’s Get Real

Report: Fundraising Ad Targeting an Issue as Facebook Remains Top Platform to Reach Donors