Data Privacy and Targeting Archives - Campaigns & Elections

Data Privacy Laws Are Restricting Marketers’ Ability to Target by Ethnicity as the U.S. Electorate is Diversifying

Will Campaigns Catch Up To Brands When It Comes To Dynamic Creative?

Consultants’ Scopes Expanding To Include Navigating Privacy Regs

Call Your Lawyer or Call Your Consultant? Rise Of Data Privacy Laws Will Cause Headaches For Campaigns

AI and Political Campaigns: Let’s Get Real

Report: Fundraising Ad Targeting an Issue as Facebook Remains Top Platform to Reach Donors

Lincoln Network Gears Up for Tech Policy Fights

How to Adapt Your Digital Strategy to Meta’s Last-Minute Platform Changes

3 Ways Smart Digital Ad Programs Avoid Backlash

Digital Consultants Should Brace for Major Changes to Ad Targeting

Creative Insights: Adapting to the Targeting Landscape for 2022

Consultant Predictions for 2022

Digital Politics in 2021: What the Hell Happened?

The Rise of First-Party Data and the Great Un-Siloing

The Ad Industry Is Bracing For the Privacy March to Hit the OTT/CTV Space