With Facebook’s New Ad Ban, the Race For Inventory Is On
Political consultants are rushing to buy programmatic inventory as a result of Facebook’s decision to stop taking their ads in 2020.
One result of Facebook's decision to get out of the ad game, at least for the week prior to Election Day, is likely to be a mad dash for programmatic inventory with consultants on both sides now encouraging clients to start reserving for the final week before Nov. 3.
"Act quickly to reserve your inventory as programmatic ad inventory leading up to Election Day is getting reserved quickly,” said Lindsey Kolb, VP of di...
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