One result of Facebook’s decision to get out of the ad game, at least for the week prior to Election Day, is likely to be a mad dash for programmatic inventory with consultants on both sides now encouraging clients to start reserving for the final week before Nov. 3.
“Act quickly to reserve your inventory as programmatic ad inventory leading up to Election Day is getting reserved quickly,” said Lindsey Kolb, VP of digital at Rational 360. “You could run similar ads to that of Facebook just in different units like display ads, connected television, or interactive GOTV ad units.”
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