Digital Options Will Give Linear TV a Run for Its Money in ’22
One big ’22 spending projection: CTV could reach $1.5 billion in spend for the midterm cycle. That would mean it would push cable into third position on the video ad spend podium.
Political media spend projections for the ’22 cycle are clear: Broadcast TV will remain king, but it’s much closer to being overtaken than ever before.
See Cross Screen Media & AdImpact’s report on 2022 political video ad spending, which projects a total of $8.8 billion in political media spending. Of that, the report projects $3 billion will be spent on digital video, or just over one third of to...
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