Media Buying Archives - Campaigns & Elections

Conquesting At Scale With New CTV/OTT Offerings

New Tools Aim to Make Media Buyers’ Lives Easier as a Record ’24 Ad Spend Looms

Streamlining Political Advertising with Meta-DSP Technology

Want to Target Diverse Communities Well? Consultant Choice Matters

Capitalizing on CTV Growth in 2024

The Premium Inventory Frequency Trap?

Facing a More Diverse Electorate In ’24, Democratic Consultants Are Working to Test Drive Media Strategies

More Streaming Means Campaigns Will Have a Challenge Hitting Their Audiences On Live Sports In ’24

No Reservations: Why Campaigns Need to Bust the Early Booking Myth

Political Media Buyers Are Waiting On a Decision From Netflix

The Lost Art of Storytelling in Political Creative

Digital Video CPMs Reveal Mixed Messages For Buyers

Content Demands and the Media Impact of a Competitive GOP Primary

A Creative Lesson From 2022: Ad Makers Must Prepare For the Unknown

3 Questions for Cheryl Hori of Pacific Campaign House