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Media Buying

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More Streaming Means Campaigns Will Have a Challenge Hitting Their Audiences On Live Sports In ’24

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No Reservations: Why Campaigns Need to Bust the Early Booking Myth

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Political Media Buyers Are Waiting On a Decision From Netflix

The Lost Art of Storytelling in Political Creative

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Digital Video CPMs Reveal Mixed Messages For Buyers

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Content Demands and the Media Impact of a Competitive GOP Primary

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A Creative Lesson From 2022: Ad Makers Must Prepare For the Unknown

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3 Questions for Cheryl Hori of Pacific Campaign House

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15 Consultant Predictions For 2023: Where Do We Go From Here?

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When Messaging to Latino Voters, Creative Choices Are Critical

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Early Strategic Takeaways From ’22

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What Consultants Will Be Watching For On Election Night ’22

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What is the Media Spend Telling Us Ahead of Election Day? The Same Old Story

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Campaigns Face An Advertising Dilemma in the Final Two Weeks

Media Buyers Warn of Inventory Price Spike As Late Money Floods Into Midterm Races

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