Media Buying Archives - Campaigns & Elections

‘A Bloomberg Console’ for Campaigns: Firms Unveil Ad Data Tool

What a Florida House Race Says About Democrats’ Ad Strategy

How the Harris Campaign Blew the Latino Vote

Report: Programmatic CTV Spending Doubled in 2024

The Streaming Services on Political Advertisers’ Wishlists

Former Consultants for Sanders and Fetterman Launch New Firm, Hoping to Give Democrats ‘a Path Forward’

Democratic Firm Launches With a Boutique Focus on Message and Targeting

Is Cable The Biggest Loser of 2024?

Did Trump’s Ad Strategy Win the ’24 Election?

One 2024 Regret Shared by Democrat & Republican Operatives

The Problem When Ad Budgets Get Too Big

A Post-Election Question for Democrats

Media Buyer’s Hot Take On ’24: It’s Not The Message, It’s the Medium

The Digital Advertising Winners and Losers of ’24

A Left-Field World Series for Election 2024

You Call That An Ad Blackout? Consultants Shrug Off Alphabet’s Post-Election Restrictions

Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns

Election Briefing: Allocating Digital Ad Dollars Effectively Down the Stretch

Early Voting Starts and Ends With the Data

Transparency In Digital: Winning Doesn’t Need to Be a Tradeoff

If It’s All Just Impressions, Why Do Campaigns Still Have Siloed Media Teams?

Matching Voter File Online Impressions Is Getting Harder. One Firm Thinks It Has A Solution

The Fractured Landscape of Competitive Digital Data

Contextual Data Vendors Offer Media Buyers a Solution for the ‘Vibes’ Election