Media Buying Archives - Page 2 of 5 - Campaigns & Elections

How Democratic Mega Firm SKDK Sees the Midterm Media Landscape

How Education Can Trump Creativity When It Comes to Digital Ad Buying This Cycle

Will Political Media Buying Adjust in Time for the Midterms?

How An Integrated and Audience-Based Approach Increases the Value of Your TV Buys

Why Some Consultants Like Radio’s Blank-Slate Approach to Creative

Creative Insights: The Key Questions for OTT/CTV Advertising in 2022

Media Buyers Will Need to Combat Ad Saturation in ’22

Maximizing the Impact of Your TV Ad Dollars in ’22

Making Digital TV More Accessible for Buyers

Creative Insights: Buying Challenges, Finding Underexposed Voters, and Constructing the Right Media Mix

Creative Insights: Avoiding Visual Clichés and Better Understanding Your Ad Targets

How Virginia Makes a Good Case for Early Media Spend

Creative Insights: Storytelling Fundamentals, Ad Lengths, and Where Radio Still Fits in the Mix

Why You Should Ask Your Media Buyer About Their Nielsen License

Media Buyers Are Ready for Anything In the Hunt for ’22 Eyeballs