Creative Archives - Campaigns & Elections

C&E Newsletter: The New Incubator Hoping to “De-Risk” Campaign Tech Adoption

The Streaming Services on Political Advertisers’ Wishlists

How Trump Beat Out Harris Among News Influencers in 2024

Former Biden Appointee to Launch Public Affairs Firm With Eye on State, Local Campaigns

A Post-Election Question for Democrats

Unpacking Influencer Strategy In ’24

Early Lesson From 2024: (In-Language) Words Matter

Billboards and Other OOH Inventory Await Last-Minute Ad Spend

Don’t Worry Donors, Fundraising Email Remains a Human Pursuit — For Now

Ads Remain Focused on Persuasion Despite Need for GOTV

Industry Advice: Optimizing Your Direct Mail Strategy

The Fractured Landscape of Competitive Digital Data

Coming to Your Screens This Fall? A Digital Battle Like No Other

Strategies for Writing Compelling Email Subject Lines

4 Ways to Effectively Target AAPI Voters

Latino Voters Are a Big Cohort in ’24, and GOP Firms Are Taking Note

Branding In a Cycle Of Uncertainty

A Campaign Photographer’s Advice On How to Capture the Moment

Want To Reach Voters In Spanish This Cycle? Better Know Your History

Yard Signs Don’t Vote: 3 Critical Things to Focus On Instead

How Influencer Outreach Can Help Campaigns Reach an Influx of Young Voters In ’24

Battling Shorter Attention Spans: TikTok-Style Ad Making?

Mail In a Presidential Year: Make Sure to Go Local

The Year’s Best Creative and Design Advice