Creative Archives - Page 2 of 14 - Campaigns & Elections

An AI-Driven Launch Ad

The Future of Yard Signs. And Yes, There Is a Future.

Applying AI to Creative Testing

Democratic Digital Strategists Expect Abortion to be a Top Motivator for the Party in ‘24

A Company Rebrand and Design Trends for ’24

New Tools Aim to Make Media Buyers’ Lives Easier as a Record ’24 Ad Spend Looms

A Creative Template for 2024?

A Test Run for AI Voiceover

The Real 2024 Contest: AI vs. Publisher Approvals

The Ethics of AI in Political Creative

A ‘Top Millennial Ad Maker’ Joins the Partner Ranks at Putnam

3 Effective Ways to Maximize Your Impact Before Election Day

How Campaigns and Groups are Approaching Risk in Their Creative

An Inflationary Environment for Campaign Merch

Getting Young Voters to the Polls Isn’t as Simple as All Digital All the Time

Can AI Images Work For Your Campaign?

A Campaign Photographer Ponders An AI-Powered Future

Doing More With Less in ’24

4 Reasons to Keep Radio in Your Advertising Arsenal

AI’s Role in Video Editing

Crafting Creative to Meet Voters Where They Are

Designing Down the Ballot

Measuring Outcomes in Digital Creative

How Digital Strategists Chase Engagement With Their Creative